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SEMrush Blog

The Art of Finding Keywords for Your Website

SEMrush Blog
The Art of Finding Keywords for Your Website

Correct relevant keywords are the core of SEO and a key to successful performance of your project. If you base your onsite optimization around keywords that bring irrelevant visitors to your website – you will suffer losses no matter how appealing your design is, or how competitive your range of products and price policy is. Finding keywords is not rocket science, but rather an art. So how to find keywords that would perfectly work for your business?

One of the simplest ways to find keywords for your website is to check your competitors’ websites to see what keywords they are ranking for. But you can also involve your imagination and common sense for that. Either way, you will need some software or tools to check your keyword ideas for Adwords and SEO. There are lots of professional SEO tools on the market, free as well as paid ones. They will help you check what keywords your competitors use for their SEO, what positions they have for these keywords, approximately how many relevant visitors each keyword brings to your competitor’s website and what potential in terms of the traffic each keyword has.

Here are the most popular methods to find the right keywords for your own website:

  1. Competitor website analysis

To find competitor keywords, you can check your competitor’s website onsite optimization level. Many webmasters include relevant keywords into meta tags Title, Description and Keywords, and besides that, they often mark relevant keywords in bold within page’s content. Additional ideas for keywords can be found in your competitors’ sitemaps. Sitemaps are usually created for search engines and contain links to all pages with relevant keywords in those links.

After you have collected relevant keywords, you should check them for importance and relevancy – i.e. how much traffic these keywords can potentially drive to your website. This can be done via various special online services or tools like Google AdWords Keyword Tool. If you chose AdWords Keyword Tool for this purpose, you should note that the most accurate traffic volume data is provided in the Exact Match option.

  1. Buy keyword data from a specialized service.

Many online services, like Spyfu.com and SemRush.com, collect and accumulate keyword data and offer it on a paid basis. With these services, you can find keyword data, such as keywords themselves, traffic volume for those keywords, and competition levels for those keywords in AdWords.

There are also special panel measurement services that can help you with this task, too.

  1. Use common sense and a keyword finder tool.

If you do not know your competitors at the moment or you prefer to brainstorm, you will still need the help of a keyword finder tool. If you prefer to do it with Google AdWords Keyword Tool, you should always select the Exact Match option.

For starters, you should find several descriptive keywords that will best describe your product or service. If you then enter them in Google AdWords Keyword Tool, it will give you several additional keyword ideas. You can also use synonyms to get additional keyword ideas.

Keyword research is not a one-time process. You should constantly monitor your current keywords performance, check them for traffic volume, and look for additional keywords to explore new opportunities.

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