SEO might just get more complicated in the not too distant future. Experts who claim to have mastered the art of SEO and getting to the top of the search engines should think again. The search engines themselves could evolve into something completely different. A shakeup in the search industry is on the horizon. You would be wondering what it is that has caused such an impact. It is semantic search. It is expected to be the next big thing in search and change the way search marketing is done at present.
Google has been trumpeting making search more comprehensive and accurate for its users. The frequent changes to the search algorithm are all for the purpose of providing better search results to the people. Still, Google feels as though the search engines could deliver results that are more focused on what the user actually wants to search for. In this regard, semantic search may just be the solution they are looking for.
Semantic search will make search more relevant and focused on what the user is looking for. This will be achieved by understanding the context in which the search query was entered and also a judgment of the user’s intent at the time. In other words, the search engines will look to read between the lines when a user types in a search query. They will try to decipher what the user really wants and the meaning of the search term/s he/she has entered. So, it all comes down to finding the meaning.
Even with Google’s frequent algorithm updates, SEO professionals have a good idea of how to go about things. They are able to guide websites to the top of the rankings without much hassle. The availability of tools like SEMrush, that helps them find the best keywords for their campaigns and also organize them, makes their job much easier. Even if Google changes the requirements and tactics, they can stay on top. This may not be the case with semantic SEO if search engines adopt it in a big way.
Before going into the finer details of how semantic searching would impact the future of search engines, it is important to understand how it works. The basic concept is that the search engine will now function as a human brain. It will not simply read the words that a user has typed into the search bar and show the related results. The factors that will be examined will include the language and contextual relationships among the keywords used. This way, the results will be more relevant to the users.
So, are you wondering when the world will get to see the first semantic search engine? That time doesn’t seem to be too far off. Google is already trying to incorporate the semantic HTML settings into its current algorithm. It is quite possible that Google itself could become a semantic search engine and that too in the near future. It all depends on the results of the tests Google is currently conducting to test compatibility and other relevant factors before making a final decision.
In a way, Google’s emphasis on relevance, especially with keywords and backlinks, is representative of its move towards promoting semantic search. Webmasters and marketers have to make sure the keywords they are using along with the links they have added to their websites are relevant to the main message or theme of the website. Otherwise, they risk being penalized by Google. Not to mention it does not benefit their SEO in any way whatsoever.
The bottom-line is that semantic search will make the search engines smarter. There is no other way the search engines will be able to keep pace with the other technological advancements taking around it. Even Siri, the voice recognition software in Apple’s iPhone, is a tool that uses semantic search. So, one can say with confidence that semantic web search is very much a possibility in the next couple of years. It remains to be seen how long it takes for the semantic network to grow.
So, webmasters should start learning about semantic search right away. Else, they might be caught surprised by the changes that are made to the leading search engines because of it.