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Sean Malseed

The New Facebook Social Graph is Mark Zuckerberg's Gift to Marketers

Sean Malseed
The New Facebook Social Graph is Mark Zuckerberg's Gift to Marketers

Facebook held a press conference today, in sort of an unannounced, invitation-only manner.  Announced was the new Facebook Social Graph feature.  Depending on where you're sitting, it's either "the most convenient marketing feature ever handed to you," or it's "how can I set my profile to unsearchable?"   What do I mean?  Well, how many Facebook friends do you have?

Basically, the new feature allows you to type in nice long phrases, which the Facebook servers then parse for keywords and return matching people.  They don't even have to be friends - you can search for "Friends of friends who like Product X and live near me."  Then, simply take the resulting huge list of people, and put them in your spreadsheet.  You can title it "Free leads that Facebook gave me.xlsx."

Think about it - the majority of Facebook users on my friends list even have their phone number and email address in their profile, available for friends to see.  My own Facebook account is strictly real-life-friends-only, but how many people just accept every friend request that pops into their inbox?  That's rhetorical, of course.  The answer is "most Facebook users."

friend_req

What do you think?

Comments

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Natalia Shilova
Le monde des médias est en constante mutation!
jacqueline friedberg
Oh my goodness! Incredible article dude! Many thanks, However I am going through troubles with your RSS. I don’t understand why I am unable to join it. Is there anybody having identical RSS problems? Anybody who knows the answer can you kindly respond? Thanks!! jacqueline friedberg
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