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Mike Isaac

The New SEMrush U.S. Database: What You Need To Know

Mike Isaac
The New SEMrush U.S. Database: What You Need To Know

Recently SEMrush has expanded the US database to include 83 million keywords. With this massive expansion done to this database, multiple changes have been implemented as a result. Don’t worry! These are all great changes that will tremendously improve the way you use SEMrush and provide you with more valuable results.

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The biggest change to note here is that we have increased the amount of keywords in our system as stated above. Before this update, SEMrush had 40 million  keywords. Now, this database contains 83 million keywords, which are the top 83 million keywords in the United States based on search volume.

What this means is you will now have many more keywords to discover that you or your competitors are ranking for. As a result, the amount of keywords we display will increase as well as the averages we display including traffic and traffic cost. You will notice a red line on most reports that will signify this new increase in our database. If you hover over this red line, you will see a popup explaining this further.

Position Tracking Updates

Also, along with these new keywords added, we are also increasing the amount of positions we track for each keyword. Before, our US database would track the top 20 positions for each keyword. Now, the US database will track the top 100 positions for each keyword. This will also result in the overall numbers for the domain changing as we will not only be bringing in more keywords to our system, but also tracking more positions for keywords we already have in our system.

Keyword Updates

Along with these keyword changes, the way we update our keywords will change as well. Please see this infographic to understand how we update our keywords.

In the old database, only 1 million keywords were updated every day. With the new changes you can now expect for the top 2 million keywords to be updated every day. These are the top 2 million keywords by search volume. The remaining 83 keywords get a little trickier to understand. These 83 million keywords are split into two separate lists, one being a list of the middle volume volume keywords (40.5 million keywords) and another list of keywords with lower search volume (40.5 million keywords). Every day, 2 million keywords from each list will be randomly drawn to be updated that day. So, every day 6 million keywords in our database will be updated.

This will consist of:

  • The top 2 million keywords (updated every day)
  • 2 Million from the Middle Volume list
  • 2 Million from the Lower Volume list

There are also systems in place so that no keyword will be repeated before all of the keywords have been updated. You can now expect all keywords to be updated in 30 days or less. Now, users can expect to have the most up to date information on all of their data including low search volume keywords. One of the big problems our users were experiencing was the amount of time it takes for these keywords to be updated again. Now, you no longer have to worry about waiting longer than a month for a keyword to be updated.

With all of these changes made to the US database, we hope you find that more information is available. As we continue to improve SEMrush, we hope you continue to become more successful and to grow.

Anything noteworthy you have found with the new database? Any changes you like or don’t like? Please let us know in the comments below!

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at mail@semrush.com. You can also contact us on Twitter by using the #semrushcare hashtag.

Mike Isaac is the Customer Success Content Manager at SEMrush. He has been working at SEMrush for over a year and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.

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