Search Marketing Scoop is our brand new podcast that features our brilliant and charismatic host, David Bain, and expert guests. They discuss the latest news from Google and offer valuable insights for the search and online marketing communities.
Every two weeks, David hosts different leading experts in organic and paid search to discuss the industry news that impacts our industry. With the constant changes in search engines and paid ads, it can be hard for marketers and business folks to keep up. So, this podcast will keep you informed and up-to-date on changes that affect your business.
It All Started With a Biweekly Google Digest
Since August 2017, we have been publishing a post every two weeks with the latest news and updates from Google — the Google News Digest.
We know that there is no other industry that depends more on what happens in Google than ours. So, we decided that one way we could help our two million worldwide users was to keep them up-to-date on the latest trends and updates.
From the new features in Google Search Console to the rumors about the upcoming ranking algorithm changes, we include everything in our digest that our users need to know to stay on track and be successful online.
And Then, We Thought of a Podcast
But with the number of changes that occur every single day, our digest was becoming an increasingly comprehensive read. The digital industry is rich in news, and sometimes there is simply not enough hours in a day. So, we gave it some thought and came up with the idea of a podcast!
There are tons of digital marketing podcasts on the web already, so we thought it would be interesting to combine the formats of a news digest and a talk show where knowledgeable people discuss a topic suggested by the host.
We are thrilled to see how popular Search Marketing Scoop has already become, and we will continue to make it even better. See our past episodes on iTunes and Android, and you can watch each Podcast on Facebook Live and ask your questions in real-time.
What You've Already Missed...But Can Still Catch
We've already released a few episodes on iTunes and Android, so don't worry if you've missed them - they are all out there on your favourite podcatcher.
Kevin Indig and Brad Geddes help you deal with Page Speed becoming a mobile search ranking factor, expanded "Mute This Ad", a new AMP testing tool and YouTube's new monetization policy.
Bridget Randolph and Jim Banks discuss Google's request for feedback on poor quality, the search giant's push towards making every single page secure, and new service standards in AdWords.
Kristine Schachinger and JD Prater evaluate Keyword Planner's new look, the possibility to calculate revenue impact of a slow site speed, and the Breadcrumbs' entrance to SERP.