There were many hot topics in SEO in 2014.
We worked hard to create a list of the best SEO blog posts that caught our attention during the year. There was a lot of good content out there, but we did our best to stick to the top pieces we came across in the last twelve months.
Here is our ultimate list of the top digital marketing blog posts for 2014.
The Best SEO and Ranking Factors Posts
It’s really not surprising that Google considers about 200 ranking factors when it rates your website. But how do you keep track of them all?
Well, Brian Dean, founder of Backlinko.com and international SEO expert, did a great job combining them all. Even though Brian marks some of them as controversial or even speculative, his post can still help you understand why you are still not at the top of SERPs.
By the way, did I mention that you can also download the entire checklist for your website from the blog post page? Don't miss your chance to dominate the competition next year!
Check out these other articles on SEO and ranking factors:
The Best PLA Articles of 2014
How to Win The Battle on Google’s Product Listing Ads Field by Fernando Angulo on Search Engine Journal
There’s no doubt that e-commerce competition is a sort of constant warfare, and Google added fuel to the fire by merging Product Listing Ads into Shopping Campaigns.
In this post, Fernando Angulo, Head of International Partnerships at SEMrush, covers all aspects of the new PLA campaigns and the most important reasons why your competitors might be ahead. Fortunately, this war is not yet finished; you can fight back by implementing a few changes in your marketing strategies after the holidays.
Check out these other articles on PLA campaigns:
Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study] by Jessica Lee on Search Engine Watch
Tips for Successful Product Listing Ads: An Interview with Bruce Clay by John Rampton on Search Engine Journal
The Best Predictions for 2015
What should we worry about next year? According to Murray Newlands, startup adviser, investor and entrepreneur, the first thing is the growing impact of Yahoo! and Bing search engines, which have already challenged Google’s hegemony on the Web. The second factor you need to focus on in 2015 is mobile search and optimization.
If you want to keep abreast of the latest developments in both SEO and PPC campaigns, this post is must-read.
Check out these other articles on SEO predictions for 2015:
Simple Tips To Set The Stage For Local SEO In 2015 by Greg Gifford on Search Engine Land
SEO Trends 2015: 45 Experts On The Future Of Search by Danny Goodwin on Momentology.com
The Best Content Marketing and Blogging Articles of 2014
How to Use Google Analytics Behavior Reports to Optimize Your Content by Kristi Hines on Social Media Examiner
Did you know that Google Analytics can offer way more than the usual reports? And when I say more, I mean custom reports, dashboards and segments that you can use to gather information about your website’s traffic from social media. Whether you are already involved in social media marketing or have ambitions to do so next year, you will find this post very helpful.
Kristi Hines, freelance writer, blogger and high-quality content developer, created a very comprehensive post. Even if you have never dealt with GA before, you can master these techniques in minutes.
Check out these other articles on Content Marketing and Blogging:
The Optimal Length For Social Media Updates and More by Kevan Lee on Blog.Bufferapp.com
8 Visual Content Apps to Create Stunning Images and Videos by Olga Andrienko on Social Media Examiner
The Best Social Media Articles
The Future of Social Media: 25 Experts Share Their 2015 Predictions by Vignesh Subramanyan on Business2Community
Next year will definitely be very fruitful for social media, as we’ve seen its great impact on business and conversion rates. Marketers are becoming increasingly interested in new strategies and tactics for engaging audiences and building brand authority. That’s why Vignesh Subramanyan, freelance content management consultant, asked more than 20 SMM experts to share their predictions and plans for 2015.
The article covers lots of social media aspects – from already existing ones to developing ones, like “buy” buttons on Facebook and Twitter, paid amplification and native advertising. So check out what these professionals have to say and use their ideas to improve your own strategy.
Check out these other articles on Social Media:
10 Ways To Create Contagious Content for Your Social Media Marketing by Vinay Koshy on Jeffbullas.com
14 Social Media Marketing Tools Recommended by the Pros by Cindy King on Social Media Examiner
Which posts of 2014 do you think were the best? Feel free to share your own list in the comment section below.