Search Engine Optimization (SEO) is essential for every business. It is the best way to get more customers online and increase the profits. However, easy as it may seem, SEO is incredibly technical and the frequent changes introduced by Google only make things difficult for you. This is why most companies have to seek SEO help externally. Up until quite recently, there was a trend to hire offshore SEO companies. Unfortunately, that didn’t quite work out as the companies didn’t have the required expertise to take their clients’ websites to the top of the search engine rankings.
Yet, one cannot deny the importance of having a professional SEO company working on your business’ SEO and getting it to the top of the search rankings. If done right, SEO can prove to be extremely beneficial for your business. This is why you need to make a conscious effort to find an SEO expert company to do the job for you. But the million dollar question remains: how do you judge the quality of an SEO consultant company. Search engine consultants are dime a dozen so there is no dearth of options.
So, if you are looking to assess whether or not a consultant company is worth hiring, here are some things you should ask them.
Techniques and Tactics
There are many different SEO techniques one could use to climb to the search engine ranking zenith. However, not all of them are ethical even if they are highly effective. Some are outright illegal, as deemed by Google. Using them could make you liable for a penalty from Google. What you need to find out is if the SEO consultant company is using any offhand or spammy techniques for SEO. The correct way to go about asking is by enquiring about the tactics they know. If you are impressed by what you see, you can consider hiring them.
It is your business and your website that has to get to the top of the search engine rankings. Hence, it is just not possible for you to have no input whatsoever in the SEO process. Even if you don’t have any direct involvement, you will need to do more than just pay the company. In some cases, you might end up working more than you bargained for. So, rather than finding it out the hard way, ask the company about your involvement. If you have to do more than 15% or 20% of the work, it is better to avoid hiring the company.
Level of Investment
SEO is a long-term strategy and you constantly need to keep investing in terms of buying keywords to keep the campaign up and running. Some companies don’t have the resource to give a free hand to the search engine optimization SEO services they are using in terms of money. This is why you have to discuss with the SEO consultant the kind of budget you need to have for them to deliver the results you are looking for. With the wide range of search engine consultants present in the market, you don’t have to select one that doesn’t suit your budget.
Return on Investment (ROI)
Ask about the typical return on investment (ROI) percentage their customers are able to enjoy. Also, get an idea of the time it would take for your SEO campaign to reach a stage where it starts paying for itself. As said before, SEO takes time but you cannot keep waiting forever for results. When talking about the ROI, ask the company to be more specific about the details it provides. Find out the kind of revenue their efforts can generate for a company similar to yours on a daily basis. Also, it is a good idea to know the number of leads they can generate for you.
Experience and Past Success
Lastly, but most importantly, you have to do a background check of the company before hiring them for SEO help. The first step towards this is to ask about the experience they have in the SEO industry. The more experienced a company is, the more qualified it will be to know about the ins and outs of SEO and it is likely they would have kept themselves up to date with the best practices in SEO. Also, find out the success rate of the company in the past and any existing or previous customers willing to share their experience. Asking for this information can help determine whether the company is worth hiring or not.
These are some of the things you need to ask a professional SEO consultant company before hiring it. Don’t just go looking for an affordable search engine optimization solution as you might not get the kind of quality and results you expect from an SEO service. This is why using the above criteria is important. Otherwise, your efforts to save money might end up costing you more in the long-run than the ROI could justify.
To get the help you need for your company’s SEO, use SEMrush. SEMrush is an online tool that has several resources you can use to boost your website’s search engine rankings. The most significant feature is finding the right keywords to use in your campaign along with the ability to organize them. So, hiring the right SEO consultant company and using SEMrush could be the ticket to your company’s SEO success.