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My Top 10 Hottest Instagram Marketing Tips for Businesses

Jolynn Oblak
My Top 10 Hottest Instagram Marketing Tips for Businesses

Instagram can be used as a powerful tool for brand building, boosting sales and strengthening customer engagement.

Instagram is an effective visual marketing tool that is often overlooked as a business and marketing tool. A recent study by Forrester Research found that social engagement on Instagram is 20 times better than Twitter! Nate Elliott states:

Our study found that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

With Instagram emerging as the king of social engagement, now is the time for businesses to leverage the social platform. Here are 10 hot marketing tips that will help you do just that.

1. Reward Your Followers

Always remember, the success or failure of any business depends on how well you take care of your loyal customers. These people have stood by you in the long run, so you need to devise suitable strategies to keep them engaged in the long run.

This is the essence of relationship marketing. Give them a sneak peek into your product before you make it available to general buyers. Make them feel connected to your organization by taking their valuable feedback. Certain points like additional discounts and free shipping, etc. can make your customers turn into loyalists. Always ensure they feel connected to your brand on a personal level.

2. Showcase Your Products Like Never Before

Instagram enables you to present your products to your customers in an uncomplicated and dignified manner. Certain exclusive features allow you to create extremely eye-pleasing images for your products that will lure your customers into purchasing. The key to a successful product lies in the effective depiction of its features to the customer base. The characteristics of your product and its features can be easily highlighted with Instagram’s help. Share the snapshots of your product and its features with your customers.

3. Highlight Your Product Creation Process

One of the basic doubts in the minds of the customer is how the product gets manufactured: what are the basic processes that your company puts into practice before the manufacturing process gets operational? Do you follow the pre-defined industry standards or not? The answer to all these mind boggling queries is Instagram.

Create a sequential and step-by-step photo series that showcases the complete manufacturing process. Also, if you find that the process is quite complex, you can create more than one guide and show the different stages right from planning to production to delivery.

4. Show Multiple Uses of Your Product

“DEMAND CAN OFTEN BE CREATED” — the words of a famous author have stood firmly in the business industry. We all know the fact that if we are able to constantly innovate and renovate the utilities of our product, we can sustain ourselves in the long run. More often than not, companies that constantly evolve their products are more likely to attain the path of success.

Sephora, a well-known business identity, used Instagram to highlight a product that women seldom preferred, converted it into a profitable brand, and the rest, as they say, is history.

5. Let Your Office Be Accessible to Them

They have been using your products over a continuous span of time, and now it’s time for you to connect with them on a personal level. Make your work premises and shop floor accessible to your customer base. Make them aware of the efforts you put in at your end. Let them feel they are a part of you. This will make them feel connected to your brand, which ensures they become your loyal customers. A recent study suggested that success of a business can be accelerated by having a close and interactive relationship with your clientele.

6. Have a Thorough Understanding of Your Consumers

If you have a deep knowledge of your customer base, it enables you to design suitable plans, policies and strategies for their benefit. It enables you to have a deep insight and identify the ins-and-outs regarding their likes and dislikes. Instagram helps its users get a clear picture of the anticipation of customers. It ensures that the marketing strategies are not obsolete and they always remain per the taste and preferences of buyers. Many successful business enterprises like Red Bull and Southwest Airlines have availed themselves of the benefits of Instagram through developing sound strategies for their customers.

7. Keep Changing

“NOTHING IS PERMANENT, EVERYTHING IS TEMPORARY." In today’s scenario, businesses have to constantly engage in delivering something new to the customers. Whether you provide a service or you manufacture a certain product, you always have to be on your toes, as innovation holds the key to success.

Keep on giving something new and attractive to gain their attention. It enables the customer base to become curious about your products. Share images about your employees and post about the work environment so as to boost the profit margins. Evolution is a pre-requisite for every phase of attaining and retaining customers.

8. Make Proper Use of #Hashtags

Hashtags are a great way to build a community. They have often been improperly used. Before releasing any particular image, make sure you search around for available content on the net, and use relevant hashtags that are most likely to generate more engagement and lead to customer conversion.

For example, if you are running a photo contest for your business on Instagram, use a tag which has been designed exclusively for that campaign. Be smart and let the images speak for themselves, rather than creating a commotion for the users.

9. Consistency Holds the Key to Success

Success in everything needs consistency. You might have the best technology available, you might have the best manpower resources at your disposal, but still, it’s not a guarantee your business will generate fruitful results. The reason behind this is you might not be consistent with your efforts.

Proper use of Instagram ensures all of your marketing efforts are headed in the right direction. Post snapshots at fixed time intervals about your product. For example, most of the companies dealing with consumer durables cannot even think of compromising on the quality aspect. They have to be up-to-date for ensuring growth in the long run.

10. Create a Useful Instagram Video

It has long been neglected by the power houses, but now, slowly and gradually, you should learn to make use of this excellent tool. With Instagram, you have the power to create a short 15-second video and share it at your convenience with your customers. Another feature is that it enables you to take the benefits of its unique editing function and show various stages of the product creation process. It will ensure that your customers continue to remain with you as you march onward in the path of prosperity.

Any other tips for IG? Let us know in the comments!

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Jolynn Oblak operates Oblak Marketing and Consulting, a marketing consultancy that offers digital training products that help entrepreneurs to grow their business by leveraging inbound marketing strategies. Jolynn brings more than a decade of direct and inbound marketing success to help businesses drive their products and services to a larger clientele by developing effective sales funnels and marketing plans that will turn prospects into customers and customers into lifelong fans. She shares actionable tips on business blogging, social media marketing and engagement and email via her blog. You can get in touch with Jolynn via her website at www.jolynnoblak.com or via Facebook or Twitter.
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Stanley Smith
Really good tips suitable for many blogs in almost all niches. Only that to add is that despite instagram itself is a great social media tool, there's a set of tools for it. They're the apps providing a degree of automation, for example fast-unfollow.com is useful while building your follower base to get rid of those not willing to follow you back as it can get rid of up to 5k of them. Or latergram.me, powerful tool to replace good ol' notebook with the posting schedule. It lets you plan ahead what and when you want to post, which can help with the 9th point of your article - to maintain consistency. As for the 6th point, it's a sound idea to track user activity with analytic app, such as Iconosquare or its more expensive analogues. Saving time on these routine processes can contribute to your blog in form of more quality content.
Andrea Beltrami
Instagram is THE platform I'm exploring and diving in to this year so I'm loving and devouring this list! Sometimes the platform feels limiting with it's simplicity when in actuality it's the best part about it....that just took me some time to realize. Being one of those that hates being in pics I'm always trying to find new ways to capture and share the biz with folks so I love your suggestions. I didn't realize you were a IG aficionado...you have my attention lady! ;)
Joanna Conti
I've never really considered trying to promote my business on Instagram. The idea of taking folks "behind the scenes" at your business sounds like a great way to build a connection. Can you share any examples of businesses who have done this successfully that we can learn from? Thank you very much, Jolynn!
Jolynn Oblak
Joanna Conti
Hi Joanna- Thank you for your comment. There are several companies that have doe a great job at this. Levi's and Chobani are great brands and their campaigns on Instagram have been hugely successful. I have a blog post on my website where I share 5 Instagram case studies that you can learn from. http://www.jolynnoblak.com/ins...
This was a really good piece! I absolutely love Instagram. There is so much that a business can do with it. Consistency is the hardest part, at least for me as I'm trying to build my personal brand. I do love, and will recommend to my first client, the idea of sharing content specifically on IG for fans.
Jolynn Oblak
Krista Wiltbank
Hi Krista! Yes, consistency is important and having a plan for what content you want to share and WHY.
Carrie-Anne Foster
There are some wonderful tips here. Instagram is a great way to connect with your customers on a more personal level.
Thanks for the tips.

Rewarding followers on Instagram, and giving them exclusive content behind the scenes of the brand, or posting content only for them, is one of the best ways to engage with people, from our experience.
Jolynn Oblak
Yes. I love that more brands are doing this now. Thanks for the comment
Excellent tips for using Instagram, especially showing the product in new ways.
Jolynn Oblak
Thanks Joanne! I think businesses forget how curious customers are....they do want to be included in the process and that is a great way to build affinity with a brand.