Are you searching for the top marketing podcasts to get ideas on how to improve your marketing and grow your business? Podcasts have become popular entertainment for many, and they are one of the best ways to consume valuable information from experts.
Edison Research claimed last year that 51 percent of Americans ages 12 and over listen to podcasts. And based on trends, that number will only increase. The big question is, how do you choose the best podcast when there are thousands of podcasts to choose from?
We thought the best place to start was to ask our community of marketers and SEOs, industry experts, and SEMrush users who they listen to and which podcasts they find the most informative and useful.
The Top Marketing Podcasts
The main reason to listen to marketing podcasts is to learn. And the beauty of learning from experts on podcasts is you are getting valuable information, tips, and insights you would typically need to pay an agency or consultant to get.
When it comes to marketing, there is always so much to consider — your website, social media, content, SEO, tools, business management, and more. So below, you will see a variety of podcasts aimed at different digital marketing topics. We feel these are some of the best podcasts out there, and each of them will provide marketing insights you can use.
Social Media Marketing Podcast
Social Media Examiner's Michael Stelzner has a weekly podcast where he discusses social media marketing with interviews from leading marketing professionals. Recent guests include Duncan Wardle, former head of innovation and creativity at Disney, brand consultant Jeffery Shaw, and top YouTuber, Evan Carmichael, who has two million subscribers and an incredible 300 million video views.
Listeners get tips and tricks they can put into action to build strategies that will help improve their company's social media marketing efforts.
We love this podcast because it provides useful information in a fun and entertaining way.
The Business of Digital
Some of the best digital marketing podcasts go far beyond marketing only. Mat Siltala and Dave Rohrer host their weekly The Business of Digital Podcast, where they cover a variety of topics that cover everything related to content marketing, SEO, analytics, and social media.
In the past few weeks, they have discussed tips for starting a new content channel, why your website needs a search bar, and how to manage your time better. They also talked with AJ Wilcox, a LinkedIn expert, about how to reach your target audience on one of the most popular business platforms online.
You should give this podcast a listen for the variety it delivers regarding digital marketing.
Google AdWords partner, Greg Finn, and Google Analytics expert, Jessica Budde co-host the weekly podcast, Marketing O'Clock. In recent episodes, the pair explores how the slow and outdated Bing Webmaster tools turned fast and modern, how you don't need to be famous to have a Google Search profile card, and the way that TikTok is building their brand with some positive moves.
We love this duo for the dynamics they bring to the podcast, making it fun to listen and learn.
If you are looking to learn about content marketing for eCommerce, SEO strategy, Facebook marketing, and more, then you need to listen to the content marketing and SEO podcast from Ecommerce Influence, with AustBrauner and Andrew Foxwell. As with most podcasts, they publish weekly.
They have recently covered topics such as how to make sense out of paid and organic traffic, what you need to know about content marketing, and how to turn your eCommerce store into a content marketing machine.
What makes this podcast a standout is the wide variety of topics they cover on their show.
Erin Jones and Carrie Hill from the Community Karma podcast want to help company's in their branding efforts and show marketers and business owners how to grow their brands holistically via community building. With case studies, a current podcast on B2B community collaboration, and a recent weekly episode on influencer marketing, we think they are hitting their mark.
There are great insights to gain from these two successful marketers.
When many think of content marketing, they about the importance of quality copywriting. That is why the Copyblogger podcast is so valuable. Copyblogger FM is a weekly podcast hosted by Darrell Vesterfelt and Tim Stoddart. A variety of experts analyze copywriting, content marketing, conversion optimization, and more.
In recent weeks, the Copyblogger talked about how to become a professional freelancer, had a conversation with Tara McMullin about what you should talk about on your podcast, and how to win at search in 2021. We love the practical advice this podcast offers.
The CMO Podcast
Jim Stengel is the former Chief Marketing Officer (CMO) of Procter & Gamble and an entrepreneur. His СMO podcast includes in-depth conversations with some of the most interesting CMOs in the industry. In the past few weeks, listeners have learned how to become customer-centric, listened in on an NFL roundtable, and got some valuable advice from Jennifer Olson on brand marketing.
We love this podcast because it is not your typical marketing podcast; it offers a unique look into the thought process and motivations of a CMO.
Marketing Scoop Podcast
In the SEMrush Marketing Scoop podcast, Espree Devora interviews industry experts from local to global brands such as SAP, Flighthouse (top TikTok Media Brand), Entrepreneur Magazine, Dell Boomi, Shopify and many more to examine case-based stories and create a discussion around trends, tools, strategies, and hottest marketing news for listeners.
From content creation to the best SEO tools and all things marketing, this podcast aspires to inspire marketers with tips, tricks, and motivation on our weekly podcast.
The Paid Search Podcast
Google Ad Campaigns experts Chris Schaeffer and Jason Rothman bring you tips on how to maximize your ROI with paid ad campaigns in their weekly podcast, The Paid Search Podcast. The team has over a hundred episodes posted. In episode 168, listeners learned how to generate real estate leads with PPC. In episode 190, they got essential keyword advice, and in episode 191, the team discussed the state of keyword match types in 2020.
While Chris and Jason are experts who offer plenty of practical advice, one of the reasons we enjoy their show is because they are super entertaining as well.
Search Engine Optimization is an essential part of marketing, and we found some of the best SEO podcasts on the web that review the process of building strong SEO strategies from beginning to end.
Search Talk Live
If you are searching for expert tips and advice on SEO and SEM, then Search Talk Live is the podcast for you. Hosts Robert O'Haver and Matt Weber combine their years of SEO and Digital Marketing experience to educate their audience on all aspects of digital marketing, SEO, and SEM. The podcast has a variety of top experts as guests, and their insights are valuable.
The hosts discuss a variety of topics like link earning, improving your social media presence, content marketing, paid campaigns, and how to enhance user experience.
We love the vast amounts of information that you can glean from this podcast.
Search News You Can Use
SEO expert Marie Haynes' weekly podcast Search News You Can Use provides a ton of advice on Google Algorithm updates. Listeners also get high-level tips and useful information that will help them improve their website and SEO strategies. Haynes breaks down the most significant changes and recent changes in the SEO industry.
We love the insights, tips, and breakdown of information Marie provides in each episode.
Edge of the Web
Erin Sparks hosts the hour-long weekly podcast, Edge of the Web, where he covers all things related to internet marketing and the digital landscape. Recently, Sparks talked to Sherry Bonelli about how to optimize your website. He also touched base with Susan Wenograd regarding Instagram story ads, and Robert Rose, on the content operational model.
If you are searching for a professional podcast to help you with ideas on how to build your online presence, then don't miss these conversations with Erin Sparks.
Search Engine Journal
Another excellent choice for getting useful information for your SEO strategy is the Search Engine Journal Show. It is one of the best weekly SEO podcast compilations we have found. The podcast has three different hosts that are also well-known marketers, Brent Csutoras, Danny Goodwin, and Loren Baker. The podcast covers topics related to SEO, PPC, social media, content marketing, and digital marketing with the top industry experts.
If you want to stay in-tune with experts in the digital marketing industry, this is a podcast you don't want to miss.
While our other picks are focusing on extended reach, this podcast differs in that it is all about getting that local audience. Well-respected experts Mary Bowling and Mike Blumenthal co-host a discussion regarding the latest in Local Search, on the Local U podcast. Local search is a whole different beast, and the best way to learn to compete is to listen to those that excel in this niche.
In one of the recent episodes, they had a conversation on critical industry trends, interesting local news, and tactical insights for those specializing in Local Search.
Kalicube Marketing Podcast
The Kalicube Marketing Podcast with Jason Barnard is an engaging, intelligent, and fun conversation with some of the top marketing experts out there. Though the episodes are not on a typical weekly schedule, there is plenty of valuable information that makes it worth checking listening to. His podcasts include ideas on building eCommerce sites, secrets of outsourcing, and how to use captions in a company video for SEO.
Jason brings a whole new level of entertainment in his podcast, which we find charming. We love this podcast for the inspiration it brings to our marketing efforts.
If you are an entrepreneur, working in the digital world, there a couple of podcasts our community said were outstanding.
How I Built This
Who doesn't love NPR? In the How I Built This podcast, Guy Raz gets into the marketing and digital stories behind some of the world's most well-known companies. Recently, he has had innovators and experts such as Julia Hartz from Eventbrite, Chip Wilson from Lululemon Athletica, and Ron Shaich from Panera Bread.
Guy uses a narrative, story-telling format regarding innovators and entrepreneurs that entertains as well as educates — which is why it is so enjoyable to listen to.
The Exposure Ninja podcast is hosted by Tim Cameron-Kitchen and offers an in-depth analysis of the world's most successful digital marketing campaigns. Tim breaks down businesses, from startups to well-known organizations, and explains how they nurtured and developed their customer base using SEO, PPC, social media, email marketing, and other integrated strategies.
Besides interviews with business owners and marketing managers, their episodes offer educational content to provide actionable tips to apply to your marketing campaigns.
Unthinkable with Jay Acunzo is one of the top marketing podcasts that focuses on the unconventional methods that lead to success. Jay tells us the stories about people who move away from the "traditional" best practices in their work and found a better approach — this is where you can learn from true experience versus the text-book instructions most people follow.
In each episode, he reveals why it is essential to trust your intuition and why sometimes taking the unconventional path is logical, instead of risky.
Want to start a podcast?
So many people love podcasts, and many businesses are considering starting a podcast as part of their content marketing or branding strategy. We recently had a #SEMrushChat where we asked our community about who should start a podcast, the top three features of a perfect podcast, things to consider before getting started, and how to make podcasts profitable; there are a lot of insights to gain.
You can also learn how to get started with your podcast with the Podcast Beginner's Guide and get expert recommendations from Mat Siltila and Dave Rohrer from the Business of Digital Podcast mentioned above.