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Elena Terenteva

Tricky SEO Questions Answered! #semrushchat

Elena Terenteva
Tricky SEO Questions Answered! #semrushchat

Even if you feel like an SEO expert and you're able solve SEO-related problems with no trouble, some questions can still trip you up. How should you implement your SEO strategy if your business constantly changes its location? How do you create a perfect list of semantically related keywords? Are .edu and .gov. links really worth getting? Let's find out answers to these and some other tricky SEO questions with out special guests @dumbseoqs: @wejonk, @GuideTwit, @Jim_Munro, @TonyMcCreath, @writingforseo, @RedCardinal and @wasaweb and our Twitter chat participants!

Most efficient way to find semantically related keywords

Since search engines tend to rely on semantic search technology, it is essential to understand how to create a quality semantic keywords list. Let’s get some tips from our chat participants!

You can start making your list with a good old brainstorming session.

After you’ve run out of your own ideas and come up with a preliminary list of tools, it’s time to begin trying some of them. Start with the related keywords offered by search engines.

One more smart way to find fresh ideas is to use resources like Wikipedia. These are a real goldmine of related keywords and topics.

To learn more about how to use Wikipedia for keyword research, check out this article by Neil Patel.

This article shared by Edwin Jonk ‏@wejonk will give you more insights into Google related searches. Here are some other tools for related keyword searches suggested by our participants: Top tools to uncover related keywords

Tools can help you to discover new keyword ideas and build a good keyword base, but don’t forget about real people. What language do your customers actually speak and which words are they using? As MacKenzie Krantz ‏@kenziemmk points out, the best way to find semantically related keywords is “to listen to people who talk about your product or service.”

Check out “The Writer’s Guide To Semantic Search” by Writing For SEO ‏@writingforseo to learn more about semantic search and how to find semantically connected keywords. SEO strategy for a business that wants to geo-target surrounding local markets Every good website starts with good content; so whatever SEO strategy you implement, make sure you have a solid foundation of “useful or entertaining content related to other local markets,” as Richard Hearne ‏@RedCardinal suggests.

Create an individual page for each location you want to target and then optimize it with geo-specific content, localized page titles, proper headings and so on.

Use the language your potential clients are speaking. Find out if there are any specific words, names or slang phrases that your local customers are using and include them in your content.

As Ryan Johnson ‏@rsj8000 advises, “use schema to note your target areas, build a Google Business page, and create real content that is relevant to surrounding communities.” Do not forget to amplify your local optimization with geo-specific keywords and local hashtags.

Backlinks are one of the most important factors for local optimization, and you can implement your link-building strategy by reaching out to bloggers or authors in each location you’re targeting.

Try to add at least a couple of reviews or testimonials to every location-specific page. This will give a huge boost to your company credibility.

How to optimize a website for a tradeshow that moves to a different convention center every year How can you optimize a website, if your business’ location constantly changes? Let’s find out how to do this for a tradeshow that is held in a different location every year. Even if you change your location, there is definitely no reason to change your domain. As Tony McCreath ‏@TonyMcCreath advises “don't change domain for each event. Have the home page always the latest event.”

The same goes for old content – there’s no need to kill it and create brand new content from scratch every year. Save your previous content on subpages and use it in between tradeshows:

You can use content from previous tradeshows to attract more visitors.

Whatever new location you choose for your tradeshow, your niche and main focus will remain the same. So devote the most effort to optimizing your site according to your industry, “which is basically the only consistent thing about a convention that moves each year” - Agent Palmer ‏@AgentPalmer.

When 2 local companies merge, how do you remove the knowledge graph

Now let’s find out which strategy you should employ when a local company becomes part of another company. Do you need to kill all information about the company that doesn’t exist anymore?

Our Twitter Chat participants recommend that you “keep the old company’s knowledge graph up and use it as another way to send people to the main company” - Michael McManus ‏@seederguy.

Do not delete information from the old business’ pages, just change the NAP data and redirect to the new company’s website. Redirect every single page to relevant ones and ensure you’ve made changes to all your social media profiles.

Make sure all contact information and locations are consistent and correct.

Along with implementing all the necessary changes and redirects on your website, take time to inform your audience directly. Let people know about these changes; spread the word all over your social media and blog.

Will social authority have more influence as ranking factor?

Though most of our chat participants agreed that social authority won’t have more influence on a website’s rankings – at least not in a direct way – there were some different opinions on the issue.

According to some of our participants, social authority may have some influence over rankings, though other factors like your content, your backlink profile, your website’s age and other factors have much more weight.

Julia McCoy ‏@JuliaEMcCoy claims that social authority is more about audience engagement than pushing website rankings:

One major obstacle that prevents social signals from becoming ranking factors is that these data are incomplete and unreliable. “Google has consistently stated that it doesn't use social signals – too much noise/incomplete data.” - Masatake Wasa ‏@wasaweb.

Yet even if social signals do not affect rankings directly, they still have a significant impact on SEO and brand awareness. “A lot of social sharing can lead to "free and easy" link building, which does make a difference” - Netvantage Marketing ‏@netvantage.

Are .edu and .gov links considered better links?

For many SEOs, links from government organizations’ and educational institutes’ websites are the ultimate link-building dream. Let’s find out if these links are worth striving for.

No one can deny that .edu and .gov websites possess domain authority, and are trusted and reputable. So having backlinks from these websites may add value to your website.

Yet as Chris Desadoy ‏@EliteYouTubePro rightly points out, “any .edu/.gov links that can be bought/asked for usually aren't worth more than their .com counterparts.” The most valuable links are earned in a natural way.

.Edu and .gov websites are the same as any other website, only they have more authority. A website has link-building value when it is relevant to your niche – in the same way that placing links on .edu/.gov websites is good “only if it makes sense to have one for the context of the site.” Tim Capper ‏@GuideTwit.

If the .edu or .gov website has nothing to do with your industry, a backlink from any other credible and relevant .com website will add much more value.

The link-building technique for these websites is pretty much the same as for any other website – create useful content worth linking to and reach out. A6: Like any other link, provide a good reason for the edu / gov sites to link. Create good, useful, authoritative content. #semrushchat — Masatake Wasa (@wasaweb) September 16, 2015So, to sum up, .gov and .edu links can be useful for your website, but you should focus on strong websites that are relevant to your target audience.

Thanks for reading our recap of last week's #semrushchat! Join us each Wednesday for new topics and exciting discussions.

Elena Terenteva, Product Marketing Manager at SEMrush.

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