The Ultimate Site Audit with Semrush

Nikolai Boroda

Aug 29, 20193 min read
The Ultimate Site Audit with Semrush

SEMrush Site Audit is a powerful SEO tool with over 130 checks and a high-speed crawler, which provides you with in-depth information about your website’s health. You can try Site Audit for free — just type your domain name into the form below:

Learn how to fix your website!

An e-book explaining all of the mistakes that our tool can catch

ADS illustration

Our team is happy to present you with a comprehensive e-book that will guide you through all the steps of producing an SEO audit for a website with SEMrush. It will help you easily figure out all of the issues whether you are just starting out or are simply looking to advance your skills and knowledge.

We will describe the concerns that may arise related to website health, and provide advice on the simple improvements to eliminate all of them. And do not miss our brand new article that is answering the most common question: " What is SEO?"

What our e-book is about

We are always considering the needs of our users and the changes that are occurring in the world of SEO and web technology. To share our expertise, we have put together the ultimate SEO Site Audit checklist that explains important components of the proficient site analysis, including:


You need to make sure that every important page of your website is accessible to search engine bots, and that all of the pages you do not want to be indexed are hidden from them. Make your robots.txt and XML sitemap work to your benefit and not against you by ensuring that they contain no errors.

Site Architecture

Efficient organization of the content on your site is a recipe for happy users and crawlers. You need to create SEO-friendly URLs, considering all the nuances, and attentively use a site checker to audit all of your website’s internal and external linking for various mistakes and incorrect redirects.

On-page Issues

Content was crowned by the SEO community a long time ago and it continues to rule to this day. And being a blue-blooded element, it demands special care for itself and its courtiers – meta tags. You have to attend to bothersome duplicates, suboptimal titles, headers, and descriptions that suck the SEO energy out of your pages.

Technical SEO

“This page takes so long to load, but I will gladly wait,” said no one ever. Unoptimized visuals, poorly coded HTML, and moldy technology will drag you to the last SERP if you don’t start a preemptive war. Oh, and there is also mobile optimization, of course.

Accelerated Mobile Pages

AMP is a technology that can wildly increase the page speed. With AMP, mobile users are able to open the desired content from Google’s search results in an instant. AMP coding necessitates a lot of restrictions and specificities, and you'll have to abide by its rules. To help you set up your AMPs correctly, SEMrush detects over 40 AMP related mistakes while showing you the exact line of code where the error crept in.


It is no wonder that HTTPS is a ranking factor that is becoming more and more significant since security is as important in cyberspace as it is in the offline world. Nowadays, it is not only necessary for the websites that request sensitive data but for pretty much everyone. Admittedly, moving your website to HTTPS smoothly and maintaining a secured protocol is a complicated business that requires vigilance.

International SEO

For those cosmopolitan websites, we share a cautionary tale about a ferocious pack of SEO errors ready to tear your multilingual website to shreds. Setting the correct language to appear for the right audience and making the search engines to cooperate is a difficult endeavor where mistakes are very hard to dodge.

In Conclusion

With the right tool and the proper techniques for performing a website audit, you can handle the task of auditing your site. The SEMrush Site Audit tool offers full functionality, even with a basic Pro Plan, and offers a free crawl for 100 pages, so you can try it right away. Now go ahead and fix your website! And please tell us about your experience. Your feedback will be much appreciated as it helps us evolve.

New Ebook


Author Photo
Nikolai BorodaSemrush aficionado. Fascinated by Google’s influence on SEO, PPC, the world.
Subscribe to learn more about SEO
By clicking “Subscribe” you agree to Semrush Privacy Policy and consent to Semrush using your contact data for newsletter purposes