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Nikhil Jain

How to Use TheShortCutts.com to Learn from the SEO Man in Charge

Nikhil Jain
How to Use TheShortCutts.com to Learn from the SEO Man in Charge

It’s common to be skeptical of an SEO directory because there are so many spam domains and articles surrounding this booming industry. Optimizing your website for search is becoming a necessity as Google continues to grow and update their algorithms (just this year, we had 14 algorithm updates), so there is no time to read poor quality information. In fact, one wrong move when it comes to your SEO efforts could dig you into a hole that could set you back years.

This then brings about a couple of inevitable questions: What’s the best information I can find regarding SEO, and how can I make sure I’m using a resource I can trust?

Fortunately, there is one SEO directory that pulls together arguably the most quality information possible — Matt Cutts videos. You can’t get any better than information coming right from the source, and this SEO directory doesn’t bother with information from anyone or anything else.

How Matt Cutts videos work and why they matter

For those who are unfamiliar, Matt Cutts is the head of Google’s Webspam team, which means he’s in charge of making decisions regarding how a search engine results page (SERP) is going to look. He is the head of the team that is going to create these algorithms, sift out the most quality websites for certain keywords, and then put those websites at the top of a SERP for specific users. Whatever Matt Cutts says holds true, and it’s this information that is taken and analyzed by SEO professionals.

SEO Agency Click Consult created the Short Cutts back in March 2013. It's a fairly new resource, and I expect it to grow in popularity over the next few years. Since 2009, Cutts has created over 500 videos (what the site calls a “superhuman number”). With so many videos scattered around the web, you can see how it was easy to miss a few (not to mention daunting trying to stay up-to-date).

The Background on Matt Cutts Videos: In case you aren’t sure how these little videos work, they are essentially all two-to-three minutes and typically answer a Google user and/or Webmaster’s question that he/she sent into Google. Matt Cutts is usually just sitting down and answering the question, but at times he does use a whiteboard to emphasize his point or brings in outside help (usually another Google employee). He’s been known for being vague in some of these videos, but that doesn’t mean any information he gives isn’t worth remembering.

Getting started with “The Short Cutts” for your small business

The Short Cutts directory puts all of these videos in one place and makes it easy to browse through and search. Below explains how you can get started:

  1. Search Your SEO Question

There is a search bar associated with the directory that allows you to search your question. The exact question you type in may not be something Cutts has answered, but with 500 videos, you’ll likely find something similar enough to help.

  1. Choose Your Category and/or Filter

To help narrow down your results, you can choose to search in a particular category — e-commerce, PageRank, SERPs, etc. — as well as filter out results based on if you want the newest, oldest, longest, or shortest first. Below shows a screenshot of your options:

category-filter

  1. Click Your Video

As you might imagine, once you create your search you will have a few (or a whole page depending on your query) of videos to watch. You can click the videos and watch them right there on the page. Below is an example screenshot:

 videos

  1. Read the Text

As you can see in the screenshot above, each video has a very short piece of text associated with it. If you just want a quick answer and don’t want to watch the three-minute video, just browse through and read the text. In most cases, you’ll get a “yes” or “no” answer. Doesn’t get much easier than that.

  1. Join the Discussion

If you hover over each video result, you will see a little word bubble that you can click. By clicking this, you can join a discussion about the video. You will be taken to a page where the video is larger and there are comments regarding the video. If you’re still a little bit confused about something, this is a good place to go and find some clarity. Below is a screenshot that shows you how to get involved:

  1. Embed the Short Cutt

Many small businesses want to share this information with their audience on their website or through a blog post. If this is the case, you can find the embed code after you click the word bubble to check out the discussion on a particular video (shown above).

  1. (Optional) Pick a Shirt

Although purely for fun, this is easily the best feature for many. You can sort your video results by the color shirt Matt Cutts wore in the video. Yep, you heard that right. Consider the screenshot below:

matt-cutts-green

In the end, it’s one of the best resources to use when you want a quick and simple answer you know you can trust. You can find this and more at theshortcutts.com.

What do you think about Short Cutts? Have you found this resource helpful when looking for a simple answer to an SEO question? Tell us about your experience and give us your thoughts in the comments below.

Photo Credit: theshortcutts.com

Author bio:

Nikhil Jain is the CEO and Founder of Ziondia Interactive, and has almost a decade's worth of experience in the Internet marketing industry. When he is not dabbling in SEO, media-buying and other forms of marketing, Nikhil finds pleasure in taking photographs of clouds, and pondering why he refers to himself in the third person. You can also connect with him at Google+ and Twitter.

Nikhil Jain is the CEO and Founder of Ziondia Interactive, and has almost a decade’s worth of experience in the Internet marketing industry. When he is not dabbling in SEO, media-buying and other forms of marketing, Nikhil finds pleasure in taking photographs of clouds, and pondering why he refers to himself in the third person. You can also connect with him at Google+ and Twitter.

Comments

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jas
ha! cool idea, wish id thought of it. sometimes the simple ideas are the best!
juliejoyce
juliejoyce
We need more things that can be sorted by shirts.
Kathleen Garvin
Kathleen Garvin
juliejoyce
Haha. Agreed, Julie. :)
Amanda DiSilvestro
I love theshortcutts.com ! Great resource I'm always recommending it to people I meet wanting to learn more.
Nikhil Jain
Amanda DiSilvestro
I agree Amanda. I use it all the time. We needed a better way to make sense of all these Cutts videos and these guys did a great job on that.

Thanks for stopping by. :)
David Leonhardt
David Leonhardt
Pick a shirt! That's hilarious. It is said that Matt arrives with a warehouse of shirts, and records dozens of videos in a sitting, switching up the shirts and releasing the videos over time.
Nikhil Jain
David Leonhardt
Now that IS entertaining to know that Matt may change his shirt when moving to the best video. Assuming that is true of course.

I wonder how Matt Chooses the shirt color for each video.

Perhaps Matt should make a webmaster video explaining the correlation to his shirt color and it's impact on the Google algo. :-p
Gerald Weber
This is just an awesome tool/directory! It's so simple yet such a creative way to keep up with all of these Cutts videos.

I especially love how they give you hte option to sort videos based on the color of Matts shirt. That's just too funny. hehe :)
Nikhil Jain
Gerald Weber
Haha yes the sort by shirts option was pretty interesting.

So glad you found it useful Gerald. Thanks for stopping by and commenting.

Best ;)
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