Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. Currently, Omi Sido is a Global SEO Manager at Daily Mail. Mail Online is the most visited English-language newspaper site on the web. As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts: To deliver the most useful content for any user performing a particular search, analysing and segmenting intent to buy vs. general information gathering; Having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages; Analysing long-term user behaviour signals, such as attracting the most clicks on a search result and continuously reducing bounce rates. You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.