Author Photo

Rich Barnett

technical sales & support engineer AT SemrushHelping clients to find success within our Platform. Passionate about Digital Marketing & SEO.
New Era of SEO A/B Split Testing with SplitSignal

SEO A/B Split Testing 101

Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.