Kristine has seventeen years experience in the creation, development, implementation & maintenance of websites in all areas including government, academia, entertainment & ecommerce with a focus on usability, architecture, human factors & WCAG accessibility compliance as well as Search Engine Optimisation and Usability. Her current focus, specialising in website visibility has led her to be recognised as a subject matter expert for industry conferences such as SMX, SES, Pubcon and RIMC. She is not only a speaker, but also a writer with monthly columns in Search Engine Watch, Search Engine Land, Momentology and SEMPost as well as guest pieces in State of Digital and SEMRush. Additionally, she appears regularly on Webcology on Webmaster Radio.