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Erika Varangouli

head of seo branding AT SEMrushI am responsible for building meaningful connections between Semrush and the SEO community. To achieve this I create content that is helpful, brings new insights and adds value to the community. I am also a public speaker, regular webinar host and awards judge. Mainly fueled by caffeine and music.
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Short-Form vs. Long-Form Content

Short-Form vs. Long-Form Content (Which One Do I Use and When?)

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a successful strategy should balance different formats to drive success.
Jun 30, 2021
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wix vs. wordpress
What Is Digital PR
Core Update Google December 2020

Analyzing Google’s December 2020 Core Update

On December 3rd, 2020 Google announced that a core algorithm update was starting to roll out. Check what has happened so far, and which industries seem to be SERP winners and losers, and which websites seem to be the most affected ones.
Dec 11, 2020