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Mordy Oberstein

Head of SEO Branding AT Wix

Mordy is a renowned contributor to the SEO industry and has authored numerous studies on a variety of Search related topics. His widely shared insights have helped the SEO community better understand how Google‘s algorithm has evolved and how it often treats sites. A frequent speaker at industry conferences, Mordy is also the host of the SEO Rant Podcast and the co-host of the Edge of Web‘s weekly news podcast as well as the organizer behind Twitter‘s #SEOchat.


Analyzing Google's March 2024 Core Update

Analyzing Google's March 2024 Core Update

On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is due to a variety of reasons related to the nature of the rollout, its relationship to the Helpful Content Update, the unique statements coming out of Google, the current state of the web, and more.
May 16, 2024
The Impact of the November 2023 Core Update

The Impact of the November 2023 Core Update

On November 2, 2023, Google released its third core update in four months. Surprisingly, the update took nearly a month to roll out with Google announcing its completion on November 28th which is a divergence from the usual two or so weeks it takes for an update to complete.
Dec 22, 2023
October 2023 Google Algorithm Update Impact
The Unique Rank Volatility Patterns of the August 2023 Core Update