How to Write Copy that Turns Readers into Customers
Learn how to write great copy for your website, promotional emails, and other marketing materials.Dec 09, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
10 SEO Best Practices to Help You Rank Higher
SEO best practices include writing unique title tags, optimizing images, building backlinks, and more.Dec 05, 2024
SEO Content: What It Is & How to Create It
SEO content is website content (e.g., blog posts) that’s optimized to appear prominently in search engines.Dec 04, 2024
How to Rank Higher on Google and Get More Organic Traffic
Learn how to rank higher on Google by focusing on search intent, building backlinks, and much more.Nov 28, 2024
Contributor
What Is the Skyscraper Technique (and Does It Work)?
The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.Dec 09, 2024
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Dec 04, 2024
What Is Keyword Difficulty? (& How to Measure It)
Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.Aug 08, 2024
How to Format Blog Posts: 7 Tips to Boost Engagement
Make your articles easier to digest and improve conversions with these 7 blog post format tips.Jun 26, 2024