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Asaad Dookhy

Valuable Ways To Use Twitter For Earning Links

Asaad Dookhy
Valuable Ways To Use Twitter For Earning Links

Twitter should be part of your link-earning campaigns as it targets key people quickly and lets you see relevant trending data. This article examines various ways you can use Twitter for your link-earning campaigns.

Your Most Influential Followers

There are various tools out there that will help you sort your most influential bloggers, such as Followerwonk and Fruji.

The next step is to export their bios and filter by those with a website in their bio.

Also, use a tool like twDocs to export your mentions, favorites and retweets, and then filter by those with a website in their bio. 

The aim of this is to prioritize bloggers you reach out to, as bloggers who follow you are already aware of your brand, so they are likely to be more receptive to your outreach methods.

Research

Follow bloggers that are key influencers in your niche and collate their favorites and retweets in order to research your future content campaigns. This is a great way to find out what key people in your industry love.

Use Twitter to grow your network

You could create a matrix like the one below:

key-influencer-matrix

Once you have created your content, Twitter can give you instant feedback through hashtag selection (Hashtagify is a good free tool) and promoted tweets.

Determine your hashtag

If you have a fluid process for content creation, then you can use feedback from mentions to improve your content and measure your effectiveness through social shares and earned links.

Communication

From my experience, bloggers respond quicker to tweets than to email, so utilize them for your outreach.

Select hashtags

Also, retweeting or favoriting their posts is an easy way to start a new relationship or show your appreciation for their content, which will help you when you approach them with your own content.

Thanks on Twitter

Hashtag Pages

When you form content calendars, you will target key events and key events usually have a hashtag associated with it; thus, you have the opportunity to be visible on highly searched for hashtag pages.

Search for hashtags

Search for hashtags

You can earn a lot of visibility here depending on how influential you are, which will put your content in front of more eyes, creating more opportunities for links.

Also, Google is now able to access Twitter’s firehose again (read more) and follows the same logic as above in that you have the potential for your tweets and content to be seen by a lot of people if your content is reactive.

Newsjacking

You can read more about newsjacking here. This method requires an agile content team but can result in many links if you comment on topics at their peak level of interest.

Below are some tips on newsjacking well:

Conclusion

Mentioned above are just a few ways you can use Twitter to complement your link-earning campaigns.

It would be great to hear about your own techniques, so please leave a comment below!

Asaad Dookhy is the Search Lead and Manager at Decathlon, responsible for the entire strategy and implementation of driving qualified traffic via search to the site. He has six years of experience in digital, both the retail and agency side, as well as freelance experience. Asaad is an all-round SEO, comfortable with technical SEO as well as content marketing.

Comments

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Matt
Matt
If only it was easy as just asking for a link from Twitter.
Jonathan Alonso
Jonathan Alonso
Awesome article, Shared it on my facebook page, Jongeek.com
Jonah
Hi Asaad. I'm Jonah from Hashtagify.me. Thanks very much for the mention :) Have a nice day!
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