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Video Marketing Crash Course

Video Marketing Crash Course

Uzair Kharawala

Need help getting started with video marketing? It is one of the hardest things for many businesses to start learning, but it isn't as hard as it sounds! You can do it.

Below are seven quick videos that can help you start coming up with content ideas, setting up a YouTube channel, choosing keywords for optimization (and ideation), creating scripts, uploading, setting up ads, and measuring results. 


Video 1. Intro

You will learn:

  • Why video marketing is crucial for your business.

  • How videos can take you to to the top of SERPs.

  • How to find video content ideas.


Video 2. How to Set Up Your YouTube Channel

You will learn:

  • How to create a header and thumbnails for your channel.

  • How to set playlists and add branding to your videos.

  • What you need to get a custom channel URL and start monetizing your videos.


Video 3. SEMrush Keyword Magic Tool Tutorial for Video Marketing

You will learn:

  • How to pick the right keywords for your video content.

  • What keyword difficulty is and which KD to aim for.

  • Why question keywords are your traffic goldmine.


Video 4. How to Upload a Video

You will learn:

  • How to create an optimized title and description.

  • How to add cards and end screens to your videos.

  • Why it is important to share your video on different platforms.


Video 5. 60-second Video Ad

You will learn:

  • Why 60 seconds is an optimal length for a video ad.

  • Which channels to choose.

  • How to write a script.


Video 6. $10/day Video Ads

You will learn:

  • Which type of video ads to choose for your business.

  • Why it is important to use video remarketing.

  • How to set up your first video ad campaign.


Video 7. Results

You will learn:

  • How to measure your ads' performance.

  • Why impressions are as important as conversions.

  • How much revenue remarketing can generate.

And done!

Thank you for watching this video marketing crash course. Please give us your tips, experiences, strategies, and questions in the comments below.

Uzair Kharawala
Master

A veteran community member.

I run SF Digital Studios along with my wife Farzana. The business was set up in 2002 and we specialise in Google AdWords & YouTube video marketing. I'm a Google Partner & YouTube Certified.
I love Cricket & Photography and follow Chelsea FC.
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Comments

2000
Dmitry Kotlyarenko
Helper

An experienced member who is always happy to help.

Great Tutorial for Video Marketing! Very informative and insightful.
Uzair Kharawala
Master

A veteran community member.

Dmitry Kotlyarenko
Thanks Dmitry :)
Bhupati Barman
Enthusiast

Occasionally takes part in conversations.

Hi Uzair,
I'm also a fan of yours. Your every blog, and video and other tips I always try to cover and got a great thing from your content. Always expect good thing from you. Keep in touch in the future.
Uzair Kharawala
Master

A veteran community member.

Bhupati Barman
Thanks Bhupati. Glad you enjoy the content :)
kirkoconnor
Newcomer

Either just recently joined or is too shy to say something.

some valuable info here thanks so much for sharing Uzair...
Uzair Kharawala
Master

A veteran community member.

kirkoconnor
Thanks Kirk, glad you enjoyed this blog post.
Astha Upadhyay
Helper

An experienced member who is always happy to help.

Thanks Uzair for sharing your knowledge with us in such a simple manner. I have always considered video marketing the toughest of all marketing tactics, but your course make it look so easy. I am definitely gonna try my hands on it now.
Uzair Kharawala
Master

A veteran community member.

Astha Upadhyay
Thanks Asha. Glad you enjoyed the videos and all the best :)
Azhar
Newcomer

Either just recently joined or is too shy to say something.

Wonderful post. I like your post.
Uzair Kharawala
Master

A veteran community member.

Azhar
Thanks Azhar.

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