Video Marketing Crash Course

Uzair Kharawala

Jul 19, 20191 min read
Video Marketing Crash Course

Need help getting started with video marketing? It is one of the hardest things for many businesses to start learning, but it isn't as hard as it sounds! You can do it.

Below are seven quick videos that can help you start coming up with content ideas, setting up a YouTube channel, choosing keywords for optimization (and ideation), creating scripts, uploading, setting up ads, and measuring results. 

Video 1. Intro

You will learn:

  • Why video marketing is crucial for your business.

  • How videos can take you to to the top of SERPs.

  • How to find video content ideas.

Video 2. How to Set Up Your YouTube Channel

You will learn:

  • How to create a header and thumbnails for your channel.

  • How to set playlists and add branding to your videos.

  • What you need to get a custom channel URL and start monetizing your videos.

Video 3. SEMrush Keyword Magic Tool Tutorial for Video Marketing

You will learn:

  • How to pick the right keywords for your video content.

  • What keyword difficulty is and which KD to aim for.

  • Why question keywords are your traffic goldmine.

Video 4. How to Upload a Video

You will learn:

  • How to create an optimized title and description.

  • How to add cards and end screens to your videos.

  • Why it is important to share your video on different platforms.

Video 5. 60-second Video Ad

You will learn:

  • Why 60 seconds is an optimal length for a video ad.

  • Which channels to choose.

  • How to write a script.

Video 6. $10/day Video Ads

You will learn:

  • Which type of video ads to choose for your business.

  • Why it is important to use video remarketing.

  • How to set up your first video ad campaign.

Video 7. Results

You will learn:

  • How to measure your ads' performance.

  • Why impressions are as important as conversions.

  • How much revenue remarketing can generate.

And done!

Thank you for watching this video marketing crash course. Please give us your tips, experiences, strategies, and questions in the comments below.

Author Photo
Uzair KharawalaI run SF Digital Studios along with my wife Farzana. The business was set up in 2002 and we specialise in Google AdWords & YouTube video marketing. I'm a Google Partner & YouTube Certified. I love Cricket & Photography and follow Chelsea FC.
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