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Don Purdum

Do You Want Traffic From Google? Then Build a Community!

Don Purdum
Do You Want Traffic From Google? Then Build a Community!

I remember that day nine years ago when I got my first visitor from Google. It was so exciting! I jumped over to my Google Analytics and wanted to see what keywords they used and where my webpage was showing up.

Many of us still have this deep curiosity with Google, and all of us want that allusive number one ranking for every keyword we can get our hands on. We all know that more traffic to a website can mean more money.

Search engine optimization is as important as it has ever been. But the rules of the game have been changing, and they will continue to change from now until forever. Today there is more to gaining and attracting an audience and keeping them than just keyword research, links and social engagement. Search engines and social media sites like Facebook are always finding new and improved ways to increase their bottom lines, and that means their interests are not aligned with our interests as marketers and business owners.

In the end, we are not their customers. Their users are their customers and they want us to pay if we want access to their audiences. Google built an empire on this principle in the early 2000s and beyond with Google AdWords, and Facebook is doing much the same.

Is there a way we can work smarter and insulate ourselves from Google’s changes in the future?

There is a lot of research, work and skill required in 2015 if we are going to rank high on any given search, let alone competitively. There is a cost to that in both time and money.

Here is the worst part … we can play by the rules of SEO today, but tomorrow the rules will change and when they do you are at their mercy. When Google changes, what about the money you spent? What about the hours of work you put into it? Is it in vain?

Yes, I believe there is a way and it’s by building an online community of loyal readers and followers.

The Purpose of an Online Community

An online community’s focus is not on SEO, but it is a strong benefit. A community is about building valuable, reciprocating relationships that bring value to those who write, read and engage with one another. Over time, this will show Google that you are a real person who has valuable ideas others want to consume and contribute to.

When Google is trying to discern if your content is a good fit for their audience (i.e. those who are doing searches) they want to know that you are competent, credible, authentic and truly helpful to their audience.

Building an online community doesn’t have to be complex. First, find influencers who serve the same audience you serve, but in a different way and start connecting with them.

Second, connect with those who may be less influential online but may have huge potential so you can help one another grow your blogs and website.

How Do You Build a Community Google Will Love?

  • Leave valuable comments on blogs that enhance the conversation and offer value for both the blogger and his or her readers.
  • Share the content of blog you value with your audience through social media. Give the blogger and blog exposure and let them know you’re serious about building a relationship with them.
  • When you read a blog that is inspirational to you, include a comment or quote in your blog with a link to the blog article and be sure to let them know by tagging them on social media. To me personally, this holds more weight than social shares as it’s more personal and intentional. It also shows me they thought about what I wrote and valued it highly. It helps their SEO and if they reciprocate in the future it will certainly have the potential to help your search rankings.
  • Repeat over time…

The benefits of this approach to building a community are numerous:

  1. You will meet a lot of other people who can help you propel your business. I can’t tell you how many amazing people I’ve met in the last six months alone who have introduced me to new clients.
  2. You will earn opportunities to write on other blogs that can expose you to an entirely new audience. These are people who need to know how you can solve their problems and make a difference in their lives or businesses.
  3. You will create massive new links from credible sites that are high ranking in Google and will help your website or blog move up in the rankings. This will expose you to an entirely different audience.
  4. You will earn new followers on your social media posts who love the value you bring to them and in turn will share your content even more.
  5. You will make some amazing long-term friends who do business with you for a very long time and introduce you to even more people because of the trust you’ve developed together.

Here is the unspoken reality of the internet that isn’t mentioned very frequently. Everything is inter-connected.

There used to be a time that Google only cared about keywords and links. Those days are long gone and it has become a more complex environment thanks to social media and the fight against spam and garbage content by Google.

I can remember in 2012 when Google introduced Google Panda and changed the game forever. A lot of businesses closed and many never recovered.

How Do You Insulate Yourself Against That?

First is by having amazing content that people engage with and share.

Second, by building a loyal following and community that is constant and growing by networking online with your target audience.

But what is it going to take?

It’s going to take you knowing what business you’re “really” in, what problems you “specifically” solve and who you “specifically” solve them for.

It’s going to take time in your calendar every day to be intentional and purposeful. Once a week at a minimum you ought to write well written content that answers the questions above and brings real value to someone.

It’s going to take time reading blogs, commenting and sharing them out to your growing audience.

If you want to build a community that supports and helps you build your business you have to be willing to do for others what you want them to do for you.

Do you want more traffic from Google today and in the future, regardless of what rules they make or change? If so, I encourage you to build a community that Google will love and you will never have to worry about where your website traffic will come from.

Don Purdum is the Owner and Founder of Unveil the Web. He has worked as a non-profit fundraiser raising millions of dollars and he has been an entrepreneur since 2004 where he owned a web design, web development and Internet marketing firm. He is a sought after strategic marketing coach and consultant, blogger and speaker.

Comments

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Chioma Anozie
Chioma Anozie
Couldn't agree with you more, Don. You nailed it when you said "If you want to build a community that supports and helps you build your business you have to be willing to do for others what you want them to do for you."

To build a community of loyal fans, one must be ready to help other communities grow. That selfless mentality is what really opens doors of opportunity.

Networking with influential bloggers through sharing, commenting and participating actively in their communities is a proven way of building your own audience. This method even works better than depending on just Ads, because when an influential blogger recommends you, you are immediately trusted by his followers. Unlike ads, where you need to build that trust from scratch.

Great post and straight to the point. Thanks for sharing, Don.
Don Purdum
Chioma Anozie
Hi Chioma,

I appreciate your comment and thanks so much for sharing!

Networking is the key to success but if someone is hoarder they won't go far. We've all met them, they just want to collect as much as they can without giving anything to anyone else.

The truth is that networking, collaboration and working together will get us farther than going it alone by ourselves. That doesn't work in reality anyway.

Thanks so much for commenting Chioma!!!! I hope you'll consider being on my upcoming webinar here on SEMrush next Thursday. http://www.semrush.com/webinar...

Have a great end to your week!

~ Don
Deepika Arodhiya
Hi Don, great post...Building community is quite a tough task . Its a long term process but a stable process. You are a good example of building community. Thanks for the great writeup
Don Purdum
Deepika Arodhiya
Hi Deep A,

Thank you for your comment. I can be, but it doesn't have to be a tough or long process as long as you plan it and know where you are going and what type of community you want to build.

I appreciate your kind words!

~ Don Purdum
Siddaiah
Siddaiah
Hi Don,
Yes Google algorithms will continuously change as per the requirements, only the online community can sustain your traffic and reputation among bloggers without depending on SEO.
All your suggestions for building online community are very important and well acceptable, thank you for sharing such an informative article.
Don Purdum
Siddaiah
Hi Siddaiah,

I appreciate your comment. While I don't want to depend on SEO, I also don't want to totally ignore it. I want to build my community in such a way that Google can't ignore it and at the same time do it the right way so that no matter what Google does it doesn't affect me.

Building a community is a great way to leverage the marketing power of the internet when we take the time to do it right.

Thanks so much again for commenting!

~ Don Purdum
Sherman Smith
Sherman Smith
Hey Don,

This is what I like about going to other blogs. I either learn something new or the author points something out that I keep overlooking. In my case, I'm doing everything write except for tagging people I mention within my blog. Shame on me! That will change this year definitely.

But you're write. With all the changes that google makes, you want to create content that's valuable and you want to grow a community that the content you create is valuable to. When it comes to this, you can never go wrong.

Yes quite a few websites suffered back in 2012 because of the change of Google's algorithm. Worst yet, quite a few of them didn't recover from this, so this goes to show the what may be working with Google one minute, may not necessarily work in the future. So the best thing any blogger can do is to build a supportive community!

You were definitely right on spot with this one! Thanks for sharing, and pointing some things out Don! Have a great one!

I found your blog on kingged.com under the category of Internet marketing
http://kingged.com/do-you-want...
Don Purdum
Sherman Smith
Hi Sherman,

Tagging those on social media in your blog is a great way to let them know you've quoted and / or linked to them or one of their articles in your blog.

We all like knowing when we've been included and the social validation that comes with being included in other blogs. It's really a value for value way of looking at it.

The truth is that Google loves it when they know our articles are valuable, helpful and used by others. That's the benefit to a growing community and in the process shields us for the most part from all of the changes they will go through.

It really isn't Google's job to build our businesses, it's our job. So, when we can be smart about how we do it and earn our audience the results are incredible!!!!

Thanks for sharing Sherman and for your comment!!!

~ Don Purdum
Harleena Singh
Hi Don,

You know I'd love this post, as I'm all in favor of a blog community. :)

Thanks for highlighting the importance of a community, and I hope people will take this lead and act on it.

It's not only Google, even people love communities, as we are all social creatures. People like a community where there is sharing, caring, and helping each other. I created such a community - as you already know, and it was an instant hit. It shows that people love real engagements and interactions to develop real relationships, and not just superficial social conversations.

In communities, people share their heart and experiences. This is very valuable to Google and other search engines because people search for real opinions that are practical and helpful. So, in short, the user-generated content is important, as far it is qualitative and valuable.

I never over emphasized on link building and SEO, rather I just worked on to create relationships and give value. I guess this is what will not wither in the strongest of weathers, or the changes of algorithms. So, I absolutely agree and support your claim that creating a community is the way to blog in 2015.

You've included all the important aspects and steps to take to build a community. Blog commenting and social media promotions greatly helped me. Reciprocation in relationships are a must. Your enlisted benefits of building a community are spot on.

I agree that it takes time to develop a community and insulate yourself from the wrath of search engines. Quality and useful content, however, will always remain the undisputed king. In the end, you mentioned the most important point - you have to be willing to do for others what you want them to do for you. You cannot build a community if you do not follow this principle.

Thank you for this wonderful post and sharing your great thoughts. :)
Don Purdum
Harleena Singh
Hi Harleena,

WOW! You really nailed it in your comment. Networking and community building online with fellow influencers is really the key to earning social validation, trust and traffic from Google.

Here is the reality in my humble opinion... comments and engagement demonstrate competency. People who are interested in buying from us start there... not at relationship.

If I come to a website for the first time and I see a lot of highly valuable engagement that extends the writers thoughts through really helpful comments then I know I'm about to talk to someone or engage with someone who has social validation and is credible.

It's like me writing about community in this article and then no one showing up to support it. Right? Many who have commented on this blog article are showing the power of my words by supporting me.

Now, imagine everyday how many sales opportunities I'm getting from referrals from fellow bloggers. Yep, I get them every single week.

There is no reason ANY business cannot develop relationships that bring value to another and as you said the reciprocation process is on. For a lack of better expression we become one another's Google as we attract Google because of what we are organically doing.

Thank you for such an insightful comment Harleena! It's always a delight when you show up!!!!!

Have a great weekend!

~ Don Purdum
Naomi Dinsmore
Naomi Dinsmore
Hi Don,

I've made a few amazing long term relationships just through blog commenting and also been giving some great opportunities too.

Creating a real conversation is key and responding to other visitor's comments too.

Great post Don

First time here and first time comment!

Naomi
Don Purdum
Naomi Dinsmore
Hi Naomi,

What a fantastic testimonial to the power of online networking through blogs when done right!!!

Conversation is the thing many don't understand when it comes to blogging success. Long gone are the days we just throw up posts and wait for people to come. Like sales, we have to give them a reason to buy... in blogging we have to give them reasons to read, consume and share our content.

Blog commenting is the tool that initially starts a relationships and earns that opportunity.

Great comment Naomi. I hope you're having a great week!!!!

~ Don Purdum
Andrew M.  Warner
Andrew M. Warner
Hey Don,

Congrats on getting on SEMRush.

Really proud of you. Goes to show you that all that hard work DOES pay off.

This is a great post, by the way.

"A community is about building valuable, reciprocating relationships that bring value to those who write, read and engage with one another." Ain't that the truth.

Building communities are the way to go because no one person can make it on their own. If they have a loyal community helping them, that engages with them, that gives feedback and opinions, then not only is it better for everyone, but it creates stronger connections.

I agree with every last point you made about the benefits of an online community. But what's even more amazing is when you have a community that's so engaged, you don't really have to rely on Google much anymore. That's a goal I want for sure.

Awesome post here, Don. Congrats once again.

- Andrew
Don Purdum
Andrew M. Warner
Hi Andrew,

Thank you, it's just the beginning of what I expect is going to be an incredible journey. The foundation is laid, the strategies are in place, and right now it's all about execution.

I don't want to ignore Google, I just don't want to depend on them if you know what I mean?

Thanks so much for your support and friendship Andrew!

~ Don Purdum
David Hartshorne
David Hartshorne
Hi Don,

This an excellent post - very well thought out, clearly written and obviously practised!

As a relative newcomer to blogging I have been fortunate enough to meet some great folks online who believe in building meaningful relationships - many of whom have left comments below. To me, one of the best parts of building a community is how much more valuable content is shared in the comments following a post. My pick from below is the conversation between you and Brittany; just an open dialogue that extends the theme of your article.

Thanks again Don. Sharing now and heading over to your site for more!
- David
Don Purdum
David Hartshorne
Hi David,

It's great to connect with you and I so appreciate your kind words!!!

There really is a lot to learn many times from comments when people really take the time to engage, reflect and extend the conversation. I really appreciated Brittany's question as she definitely brought a dynamic thought I was hoping someone would bring out.

I do hope to see you over at my site and I hope you have a great finish to your week!

~ Don Purdum
Tadeusz Szewczyk (Tad Chef)
Tadeusz Szewczyk (Tad Chef)
Thank you for spreading the SEO 2.0 gospel!
Don Purdum
Tadeusz Szewczyk (Tad Chef)
You're welcome onreact!

~ Don
Carol Amato
Carol Amato
Hello, Don,

What a great article! I can completely resonate with what you’re saying. Community is the core of my business. Your in depth article is an awesome guide for folks interested in business, and should be on a required reading list! :-)

I used to stress out about Google and ranking, etc., but no more!

I basically have three communities.

The first one, I like to refer to as my silent or invisible community. These are folks that are too shy to comment on my blog, so we dialogue back-and-forth via e-mail as time allows.

The second group - the wonderful readers of my blog who share their thoughts by way of commenting. We have a great time, and I so appreciate my readers and subscribers.

The third group is my MasterMind Coaching Club which is a private membership for paid members only.

You are absolutely right about making some amazing long-term friends. I think that's the best benefit of all. I love people, and it gives me joy to help others.

Thanks for sharing this excellent guide, and I'll be passing it along because I think it's extremely valuable for anyone interested in building a successful business.

Have a great evening.
˜Carol Amato
Don Purdum
Carol Amato
Hi Carol,

Thank you for the very kind words!

It's interesting that when you have a community that is growing and as it continues to grow you end up giving what Google wants organically. In other words you're not fabricating links to and from people who don't care about what you have to say and the difference you're trying to make in the world.

I always say there are 3 types of audience for any business:

1. Primary - those who are your prospects and customers

2. Secondary - these are influencers and those who consume, engage and share content but aren't prospects.

3. Everyone else - lurkers and those just watching from the sidelines who may move into one of those two other positions.

I think your mastermind group is a great idea and I'm starting to push for one for entrepreneurs and business owners next week. The program is done so we will see what happens. I'm thinking about a mid February launch if there are enough folks.

Again, I appreciate your friendship and thank you for sharing!

~ Don Purdum
Hassaan Khan
Hassaan Khan
Don,

Great Post. I thanked Mr. Muba already on Facebook for sharing your post and I managed to read it. I really enjoyed it.

It's something I'm learning, adopting and preaching too. Building Relationships.

I believe create solutions for people, and in return they will rush towards you, and they will pursue you everywhere. It happens, I experienced it, I can say confidently because I followed Blogs like Copyblogger and Quicksprout, because I learned a lot.
Don Purdum
Hassaan Khan
Hi Hassaan,

Mi is a great guy and I've enjoyed getting to know him over the last six months. He definitely knows his stuff!!!! Thank you for jumping over.

Building relationships with the right people will make all the difference in the world. As you get to know people it's amazing to learn their backgrounds, successes, failures and how we can contribute to one another. Some will be minimal while others it will be a lot.

I couldn't agree more with the way content marketing has developed.... talk with people where they are at with what they need and make it all about them and they will come.

Those are definitely some great sites and there is a lot of value there.

Thank you for connecting Hassaan and for your sharing through your comment!!!

~ Don Purdum
Sue Price
Sue Price
Hi Don,

Great advice and a very valuable post. Community online is so important. Since I first started my blog I was part of a few small groups where we supported each other. I am amazed when someone who blogs does not respond to comments. It makes no sense. You leave amazing comments and add such value to conversations. I am sure that is what the search engines like.

Thanks for the great tips.

Sue
Don Purdum
Sue Price
Hi Sue,

I couldn't agree more!!! When someone takes the time to leave a comment it should always be acknowledged, appreciated and an opportunity for more dialogue or understanding.

If I see a blog and no comments, I might comment... but if I see a blog where people comment and there is no response I'm not going to waste my time. I want to get to know the blogger and this is the introduction. If you don't have time to respond as a blogger then I don't have time to comment.

It may be a strong indicator of a businesses customer service and attention to detail?

Thank you so much for the kind words. I hope you're having an extraordinary week!

~ Don Purdum
Andrew Stark
Andrew Stark
Hi Don,

When I do search for stuff I always look for the result that has the most social proof rather than the closest match to a keyword.

The internet works by connecting people and facts together by personality rather than dull algorithms and computing power assuming that they know the answer to your question.

Every time I've tried to write for keywords I run out of things to say, and wonder about how and where to use phrases. In the end I've given up and now just write based on an idea or a good headline and see what happens.

Andrew
Don Purdum
Andrew Stark
Hi Andrew,

You have a great perspective.

I was having a conversation with a business owner recently who asked me why blog comments are important?

I explained that I've gotten more business and more marketing opportunities from the social validation that blog comments can give. Plus, I've connected more meaningfully with my audience and that is hugely important!!!

Our job is to give people a reason and opportunity to buy us... Right?

It's easier to connect with someone who has already engaged with us than someone who has not.

Just a thought.

I couldn't agree more about writing for keywords. I really don't worry about it personally. I'm more concerned with themes, concepts, ideas and then creating blog articles that make a difference for people.

Thank you so much Andrew for commenting!!!! I appreciate that you took the time to engage with me!

~ Don Purdum
Deborah Tutnauer
Deborah Tutnauer
That about sums it up doesn't it Don?!!

Google wants us to be "competent, credible, authentic and truly helpful to THEIR audience"
They will reward us for being so.. and at the same time, this is exactly what we must be for our own audience too!

The "Google Game" is no longer a game. The system can no longer be manipulated with black hat or even gray hat SEO tactics. Relationships are the buzz of this era. And in reality, aren't relationships what everything is truly about?

Building community will build traffic not because Google love you for YOU, but because Google's job is to serve up good stuff for their users. If you have good stuff and can show it with social proof and legitimate value, you will help them in their mission. The beauty is that now, all you must do is to do the community building correctly, as you laid out so well Don, for your own business and the unfolding can become quite organic.

Great post Don!!
Deborah
Don Purdum
Deborah Tutnauer
Hi Deborah,

I suppose it does sum it up, lol... Not really. There is a lot to say and a lot of work to be done in order for us to all achieve the success we want. Right?

I really believe it's up to us to create the opportunity and incentive for Google in such a way that no matter what they do it doesn't hurt our own efforts, yet they still love us.

That doesn't mean updating webmaster tools, good keywords and all the seo stuff may not be important? It just means we are in a position to succeed without concerning ourselves about them because our businesses are not dependent on any one source for our growth and opportunities.

Building a community that links in their blogs organically and realistically where it applies and shares on social media is a fantastic way to build a thriving web presence.

I appreciate your kind words and your comment Deborah!!!!

~ Don Purdum
Ryan Biddulph
Don you are the absolute embodiment of this post. The second I found out you wrote this I was in! Awesome post, awesome message and most of all, awesome way to be what you write. You have a loving, caring community because you love and care about others and all you do, you do in an authentic, genuine way. Once you have a community around you, hey, you're Google Proof, and Facebook proof and any network proof.

Then when you're not focused on Google and their changes...voila! Bingo! The Google traffic flows in because so many community members visit your blog and promote you. Works like a charm.

People matter. Grow your blog around connecting with folks, build your email list to keep in touch with them and you'll never lack anything online because your community will be there to support you.

Thanks Don!

Ryan
Don Purdum
Ryan Biddulph
Hi Ryan,

I am really blessed by your comment! Thank you.

I have been deeply encouraged by those who have come by and shared their thoughts. I have really been blessed to connect with a lot of great business bloggers who get it; and some I've helped get it over the last few months.

Does it really get any better than this?

I don't think so. And, I'm happy to building another set of community friends at SEMrush.com.

People do matter and that's what it's all about it the end!

I hope you're having an awesome week.

~ Don Purdum
GaadiKey
GaadiKey
I completely agree with this article!
Don Purdum
GaadiKey
Thanks GaadiKey!

~ Don Purdum
Guest
Hi Don,

thanks for sharing this great post and putting a very important topic on the agenda.

I know that many great internet marketers have given up on SEO and spend time trying to predict what weird turns Google will do next.

They have the luxury of doing this to a certain extent, because they already have their followers / community.

This how it works for the big guys:

- they have a great following / community (e-mail and / or membership site)
- they have influential friends with a huge amount of followers
- they are seen as celebrities or experts within their niche, which makes people want to share and link to their posts

When they publish a blog post the following will happen:
- they will send traffic to the post through their email list and / or membership site (traffic à better for SEO)
- their followers will comment on the post (better for SEO)
- their followers will share the content on social media (better for SEO)
- their followers will link to their article (backlinks good for SEO)

That was only their followers.

When they contact their influential friends, and they start sharing their stuff to their followers again, a flood of traffic will come (again good for SEO).

So basically what we, who haven`t achieved legendary online status yet, needs to do, is to replicate their process.

And on this area, Don, you are spot on.

I like to say that we bloggers are island owners.

Each blog is an island, yes, your blog too.

The main purpose is to get people to visit your island.

How can that be achieved?

Well, some boats with a bunch of tourists may visit your island sporadically
(Google SEO).

I think that we all are, even if we admit it or not, really fed up by being in the grace of Google, crossing our fingers and praying that they will not change their algorithm AGAIN.

What`s an even better way to get traffic?

To build bridges.

How do we build these bridges?

By doing what you are saying in your post, Don: share, comment, and genuinely care about others bloggers and their community.

We humans are kind of simple.

If someone is being kind to us, what is the normal response?

To reciprocate.

If someone will share our content, write great comments on our blog posts and
support us, what will we do?

We will do the same in return.

So if we take time to build these bridges (read: community) to the other islands, we are not depending on the random Google tourist boats to stop by.

Heck, when the word gets out that there are great group of islands that are
interconnected and a lot of people are travelling there, what happens?

The Google tourist boats will start visiting on regular basis.

Why?

Because if your blog is popular, has a lot of backlinks, shares, comments and traffic. Google can`t ignore you…

Because that would be against the core purpose of Google.

However, if the decision makers in Google accidently hit their heads very hard and decide to not reward popular websites, we really don`t need to worry.

Why?

Because we have built those bridges ;)

Thanks for our Skype call Yesterday, Don.

I really learned a lot from you. You are definitely the man when it comes to helping people with what business they “really” are in, what problems they “specifically” solve and who you “specifically” them for.

Thanks.

Tor Refsland
Guest
Hi Don,

thanks for sharing this great post and putting a very important topic on the agenda.

I know that many great internet marketers have given up on SEO and spend time trying
to predict what weird turns Google will do next.

They have the luxury of doing this to a certain extent, because they already have their followers / community.

This how it works for the big guys:
- they have a great following / community (e-mail and / or membership site)
- they have influential friends with a huge amount of followers
- they are seen as celebrities or experts within their niche, which makes people want to share and link to their posts

When they publish a blog post the following will happen:
- they will send traffic to the post through their email list and / or
membership site (traffic à better for SEO)
- their followers will comment on the post (better for SEO)
- their followers will share the content on social media (better for SEO)
- their followers will link to their article (backlinks good for SEO)

That was only their followers.
When they contact their influential friends, and they start sharing their stuff
to their followers again, a flood of traffic will come (again good for SEO).

So basically what we, who haven`t achieved legendary online status yet, needs
to do, is to replicate their process.

And on this area, Don, you are spot on.

I like to say that we bloggers are island owners.

Each blog is an island, yes, your blog too.

The main purpose is to get people to visit your island.

How can that be achieved?

Well, some boats with a bunch of tourists may visit your island sporadically (Google SEO).

I think that we all are, even if we admit it or not, really fed up by being in the grace of Google, crossing our fingers and praying that they will not change their algorithm AGAIN.

What`s an even better way to get traffic?

To build bridges.

How do we build these bridges?

By doing what you are saying in your post, Don: share, comment, and genuinely care about others bloggers and their community.

We humans are kind of simple.

If someone is being kind to us, what is the normal response?

To reciprocate.

If someone will share our content, write great comments on our blog posts and support us, what will we do?

We will do the same in return.

So if we take time to build these bridges (read: community) to the other islands, we are not depending on the random Google tourist boats to stop by.

Heck, when the word gets out that there are great group of islands that are interconnected and a lot of people are travelling there, what happens?

The Google tourist boats will start visiting on regular basis.

Why?

Because if your blog is popular, has a lot of backlinks, shares, comments and traffic. Google can`t ignore you…

Because that would be against the core purpose of Google.

However, if the decision makers in Google accidently hit their heads very hard and decide to not reward popular websites, we really don`t need to worry.

Why?

Because we have built those bridges ;)

Thanks for our Skype call Yesterday, Don.

I really learned a lot from you. You are definitely the man when it comes to helping people with what business they “really” are in, what problems they “specifically” solve and who you “specifically” them for.

Thanks.

Tor Refsland
Tor Refsland
Tor Refsland
Hi Don,
thanks for sharing this great post and putting a very important topic on the agenda.

I know that many great internet marketers have given up on SEO and spend time trying to predict what weird turns Google will do next.

They have the luxury of doing this to a certain extent, because they already have their followers / community.

This how it works for the big guys:
- they have a great following / community (e-mail and / or membership site)
- they have influential friends with a huge amount of followers
- they are seen as celebrities or experts within their niche, which makes people want to share and link to their posts

When they publish a blog post the following will happen:
- they will send traffic to the post through their email list and / or membership site (traffic à better for SEO)
- their followers will comment on the post (better for SEO)
- their followers will share the content on social media (better for SEO)
- their followers will link to their article (backlinks good for SEO)

That was only their followers.
When they contact their influential friends, and they start sharing their stuff to their followers again, a flood of traffic will come (again good for SEO).

So basically what we, who haven`t achieved legendary online status yet, needs to do, is to replicate their process.

And on this area, Don, you are spot on.

I like to say that we bloggers are island owners.

Each blog is an island, yes, your blog too.

The main purpose is to get people to visit your island.

How can that be achieved?

Well, some boats with a bunch of tourists may visit your island sporadically (Google SEO).

I think that we all are, even if we admit it or not, really fed up by being in the grace of Google, crossing our fingers and praying that they will not change their algorithm AGAIN.

What`s an even better way to get traffic?

To build bridges.

How do we build these bridges?

By doing what you are saying in your post, Don: share, comment, and genuinely care
about others bloggers and their community.

We humans are kind of simple.

If someone is being kind to us, what is the normal response?

To reciprocate.

If someone will share our content, write great comments on our blog posts and support us, what will we do?

We will do the same in return.

So if we take time to build these bridges (read: community) to the other islands, we are not depending on the random Google tourist boats to stop by.

Heck, when the word gets out that there are great group of islands that are
interconnected and a lot of people are travelling there, what happens?

The Google tourist boats will start visiting on regular basis.

Why?

Because if your blog is popular, has a lot of backlinks, shares, comments and
traffic. Google can`t ignore you…

Because that would be against the core purpose of Google.

However, if the decision makers in Google accidently hit their heads very hard and
decide to not reward popular websites, we really don`t need to worry.

Why?

Because we have built those bridges ;)

Thanks for our Skype call Yesterday, Don.

I really learned a lot from you. You are definitely the man when it comes to helping people with what business they “really” are in, what problems they “specifically” solve and who you “specifically” them for.

Thanks.

Tor Refsland
Don Purdum
Tor Refsland
Hi Tor,

What a fantastic comment and very well said. It reminds me of an article I wrote a few months ago on the subject of "let me be your google." Here's the link: http://www.unveiltheweb.com/ar...

It covers the basic premise you just made, but taking it a little further in the principle that online networking is just like offline networking. We can build the relationships with others and network online and help each other grow our specific and targeted audiences together.

In essence, I can be your google and you can be mine; and as we do the real Google will want in on the action.

Thank you for the very kind words. I enjoyed our Skype conversation very much!!!

~ Don Purdum
Muba Mi
Muba Mi
Hi Don

Superb post with the flair of your thoughts and power of your arguments.

I was just searching if you opined somewhere in the post without support of your strong arguments and never found any as this is your style of writing to prove your viewpoint before sharing the new thought.

This is the biggest reality and we all must adjust with it that nothing is certain the world of Google. One day we may listen there is no off-page SEO and those will survive who have a community and the rest will just be running after new change.

Who knows better than you that building a community is a full-time job and skipping a little chore while doing this may get you back to your previous position. Your previous six months struggle is the ample proof of the fact one needs to put himself to build a vibrant and responsive community.

So glad to see here as guest author that is a prove now your time of reaping benefits of your previously done hard work has arrived. Congrats

Thanks for the sharing.
Don Purdum
Muba Mi
Hi Mi,

Thank you for your kind comment!!! I suppose facts are stubborn things aren't they and they ought to be supported... don't you think?

As you said, there never any guarantees and it's up to us to create the opportunity and incentive for Google in such a way that no matter what they do it doesn't hurt our own efforts.

I think that's really the point of the article.

It's really good to be here and I'm grateful to SEMrush for giving me the opportunity to share with their audience and hopefully I've introduced a few people to their site who didn't know about it as well.

Have a great finish to your week Mi!

~ Don
Dev
Dev
Fantastic post, Don. You are a great example of how community building should be done.

Blog commenting is what I did for my first business, when I first started blogging a few years ago and I ended up building some great relationship with other bloggers. I think it is the best approach for building relationship with influential bloggers.

Thanks for sharing the post, just added it to Buffer.

- Dev
Don Purdum
Hi Dev,

Thank you, I appreciate your kind words and your comment!

I guess if we are going to write about something we better be able to deliver, right? lol...

It's really a great way to make new friends, business partners, strategic partners, referral partners, etc....

It's really about getting to know people and network with them. The concept is simple really but it does take time. However, as a business owner my time ought to be spent mostly on relationships and opportunities that will lead to more business.

Commenting is a great way to establish that we are competent, social and helpful to others.

Thank you so much for jumping on and sharing Dev!

~ Don Purdum
Awazie ikechi
Awazie ikechi
Hi Don

As usual this post is no exception. This is great post.

In the years to come. Building an Online Community will be a must for every blogger.

It is essential that we learn to connect with one another as bloggers. I agree that commenting is a great way to build a strong relationship. I do believe that an Old age wisdom is slowly creeping into this age. It is the system of a family and community which we thought did not matter.

Thanks for sharing
Don Purdum
Awazie ikechi
Hi Awazie,

Thank you for the very kind words!!!

I agree with you and I think the corresponding idea is offline networking. Both online and offline networking work the same way except that the tools are different and the online opportunities are much bigger if we connect with the right people who are able and willing to help propel others.

As I explained, this will help Google decide who and why they should give preferential links to in the long run.

Thank you for sharing Awazie. I hope you have an awesome weekend!!!

~ Don Purdum
Lea
Great post Dom! This is great advise as it is something that probably will not change in an instant.

I think one of the best parts of building a community is the different people you come across. You get to engage with like minded people and learn from one another, all while growing. It brings life to some of the tedious aspects of growing a blog.

~Lea
Don Purdum
Hi Lea,

You bring up one great aspect and that's meeting a lot of different people who have a like mind but different experiences and ideas. It really does bring it to life!

Thanks for taking a moment to share your thoughts!

~ Don Purdum
ArtaGene
ArtaGene
Well Don,
I do believe you have managed to provide some really useful information about Traffic and how to create your own source.
I know from experience and an experiment that blogging and doing it right will manifest a continuing flow of traffic but is limited by your commitment and consistency when following a plan to use this source.
Another biggie is selecting the right "Niche" and becoming skilled at insinuating yourself into the circle of influence that fits your niche.
Even if you are a SEO geek you are still dependent on search engines, so I guess the answer is to decide if you want "free" traffic that you pay for with hours of work and preplanned effort or bite the bullet and pay for traffic at your provider of choice.
Don Purdum
ArtaGene
Hi ArtaGene,

You are absolutely right... that's really where the internet is headed when we think about what Facebook is doing with "Like" pages and paying for views / access to their audience. Eventually, Twitter will follow as will many others. They created and they want to make money. I can't fault them one bit as a business owner really.

Google has created an empire from Adwords and while it's not what it used to be it's still significant next to everyone else. If you don't pay them, then you'll pay someone who has the time to learn, experiment, track, measure and adjust your website and content on your behalf.

Or, you will pay with it in your own time, right?

Now, the question comes down to which one are you most willing to do. That's a preference and there really isn't a wrong answer unless one decides an option is not the right one for them.

For those who want to do it themselves, I've shared one option of many.

I enjoyed your comment ArtaGene!!!!

~ Don Purdum
Ande Lyons
Ande Lyons
LOVE this post Don, especially "If you want to build a community that supports and helps you build your business you have to be willing to do for others what you want them to do for you." It's really that simple - a focused genuine effort to serve your community, creates deep appreciation among those folks who want to work with you. Thanks for always bringing us your best. ♥
Don Purdum
Ande Lyons
Hi Ande,

Thank you for the incredible and kind words! It really is that simple isn't it? We all want something but many times in order to get what we want, we might consider giving what someone else wants.

Thanks for sharing the post Ande and for your comment!!!

~ Don Purdum
Philip Verghese Ariel
Hi Don,
Nice to hear from you again from this page,
This is indeed an informative page for us,
As, the fast changing platform theories are become a headache now, building a solid society is the need of the hour. You well explained that in this post. Indeed a timely piece Don. I could pick up a lot from this post and I am sure many of your readers will testify that too!
I am bookmarking it for my further read,
Thanks Don for creating such an informative post.
I am going to share it in my social sites
Best
Have a wonderful day
PS:
I read the notification about this post at Kingged.com an Internet Marketing Social Website and I up-voted it there and posted this comment too
Have a nice day
~ Phil
Don Purdum
Philip Verghese Ariel
Hi Philip,

You are so right, there are so many theories, ideas and opportunities that it's mind numbing sometimes, especially for small business owners.

Things are changing so rapidly. But, we can learn with and from one another and in the process create opportunities to grow our businesses through smart, savvy marketing.

Thank you so much for commenting and sharing Philip. I hope you have a great week!

~ Don Purdum
Erik Emanuelli
Erik Emanuelli
Hi Don,
what a great post!
I wish to have read it when I started blogging 5 years ago.

I made so many mistakes during my blogging experience,
and I went crazy trying to "build links".
Until I finally find out the power of online connections and friendships.
They have no price. They are the best investment of your time.

Build a community around your website.
That's the best suggestion to give to new bloggers.
Same principle applied to brands and businesses.

Thanks for sharing your knowledge, Don.
Keep up the fantastic job!
Don Purdum
Erik Emanuelli
Hi Erik,

You have really offered sound advice! A lot of people have and still are trying to figure out how to create the link from that one or two big websites that will pull them over the top.

They forget it's not about the link, it's ultimately about the relationship behind the link that translates into referrals, testimonials and sales.

Thanks for the kind words Erik! I hope you're having a Happy New Year!!!!

~ Don Purdum
Fabrizio Van Marciano
Fabrizio Van Marciano
Hey Don very well written article and you said it mate, community building is an important part of the equation for building relationships, online trust, reputation, loyalty and consistent traffic, every thing a blog or online business needs to move forward and succeed.

When I started my first blog in 2010, I paid all the attention to SEO and Google, in 2012 when Panda and then Penguin was rolled out, I paid the ultimate price and was forced to start over after 4 years.

These days, I'm all for community building and interconnecting with other bloggers and influencers in my niche, it's darn hard work though I have to say, keeping up appearances on other blogs regularly isn't remotely as easy as watching free organic traffic rolling in from Google, but I'd rather show my loyalty and be part of a great community helping each other out, than be at the mercy of Spewgle again, oops sorry did I say that? I meant Google.

You're doing a grand job with your community building over at Unveil The Web keep up the awesome work my friend, proud to be part of it.

Fabrizio
Don Purdum
Fabrizio Van Marciano
Hi Fabrizio,

There is definitely an allure to lots of free traffic from Google. But for many how free is it really?

It requires a lot of ongoing research, adjustments and work; and even when you do it the way you think is right you could find yourself right back at 2012 again. I remember those days... I saw so many websites with massive traffic just fall off the face of the earth.

A lot of businesses closed over that deal and many of them were even good businesses. But, if you play to win sometimes you lose when you put your life in someone else's hands like that.

That's why, though it is hard, building a community will ultimately pay off big and even now I'm proof that it works in a short time. It just requires effort, work, thought, ideas and lots of engagement.

Thanks so much Fabrizio for sharing your comment!!!

I hope you're having a Happy New Year!

~ Don Purdum
Fabrizio Van Marciano
Fabrizio Van Marciano
Don Purdum
Yes very true Don, never want to experience a repeat of 2012. I used to run an online art business as well, I still do but locally now, but before 2012 it was a thriving little business, all my customers came directly from Google too. I had to close down that business unfortunately, I just wasn't profiting enough from local business alone.
Don Purdum
Fabrizio Van Marciano
I don't blame you one bit!!! I'm glad you're still doing it locally as it sounds like it's a great thing for you! Sometimes we unfortunately have to learn painful things so that we can move on from those experiences having learned something new that can help us be even more successful or profitable later on. ~ Don
Sylviane Nuccio
Sylviane Nuccio
Hi Don,

Since I have been active online (early 2006) Google has changed tremendously, but if you ask me they have become much smarter now.

Truth be told, as a writer who was asked to overload on stupid keywords (by my clients) because it was what Google was asking for, back then, I though that Google was really stupid. So I can only be thankful that they've gotten smarter over the years. Finally.

But this also shows that what they do now, doesn't mean they'll do tomorrow.

Building a community is the BEST thing to do, and you and me not only know this, but we are applying those steps you mentioned here.

It's because you have been able to build such community over the past few months that you are getting some rocking comments here, don't ya!

Congratulations on your post here and thank you for sharing this very hot topic.
Don Purdum
Sylviane Nuccio
Hi Sylviane,

They sure have and they are getting smarter all of the time. Truth be told, I'm glad they are. It has created more effort if you want to attract them but you can do it smarter, more efficiently and you can really connect with people in the process of doing SEO now instead of just stuffing those keywords.

The community that has come around me has been nothing short of amazing!!! The opportunities both directly and indirectly have been phenomenal.

I like to remind my regular readers that ultimately online networking is no so different than online networking; it's just learning how to use different tools.

Thank you as always for the kind words Sylviane!

I hope you have an amazing week!

~ Don Purdum
Enstine Muki
Enstine Muki
Hey Don,
Search engines are on a constant move so relying completely on them is bad strategy. That's why I vote for your point of building a community.

While your community is a sure source of traffic, it also will affect your SERP position. When you have people who know and trust you on your list, Twitter, Facebook, etc, you are always going to be confident when you share your content on any of these platforms.

I have noticed that traffic from my list has low bounce rate and relatively high average time on site. We know bounce rate and time on site are factors that can highly influence your SERP ranking. That's why focusing on building an active community is crucial.

Thanks for sharing these beautiful tips. This marks the beginning of a beautiful year man ;)

Happy New Year!
Don Purdum
Enstine Muki
Hi Enstine,

The way I see it, is why not create an opportunity to build something that doesn't rely on a search engine yet organically it's what the search engines are looking for?

Great point about the SERP's Enstine. I have experienced much the same thing when going through my analytices. It's really a matter of giving people a reason and an option to keep consuming out content that keeps those bounce rates lower.

It's going to be an incredible year for sure and we're off to a strong start. But, you know what they say; it's not how you start that's important, it's how you sustain and grow!!!

Happy New Year to you as well!

~ Don Purdum
Reginald Chan
Don,

This is an awesome article. Okay, I read a dozen of these type of posts but nothing come close to this.

You nailed this one in a very BIG way. Cheers on that and good job man!

Just bookmarked this and can't wait to read more from you!
Don Purdum
Reginald Chan
Hi Reginald,

Thank you for such an nice comment and for the encouragement. I appreciate you taking a few moments out of your day to both read and share your thoughts.

~ Don Purdum
Adam Connell
Don,

If anyone wants to seriously grow their business, they need to read this.

Building a community is so important and you are a perfect example of how community building should be done.

As search engines have changed over the years, I've noticed the landscape of certain industries change radically and those that have prospered are those that have been focused on their users and creating a solid community - it's the smart way to get ahead these days.

Thanks,
Adam
Don Purdum
Adam Connell
Hi Adam,

Thank you for the kind words!!!

Want to know something interesting... you introduced me to growthhackers.com and it's through them that I was found for this article. I might not have ever know about growthhackers.com if you hadn't told me about them.

Community... it works!!!!!

Search engines have changed and they will continue to change. It is going to get harder and harder to spam and manipulate them, as it should be.

I think we often forget that we as site and blog owners are not their customers. Those doing searches are their customers.

Many industries are just now starting to feel the impact and the technology is going to leave no one unscathed. Just look at Uber as an example. Who would have thought 2 years ago a website and app could cause so much panic for taxi's?

Thanks so much for commenting Adam!

~ Don Purdum
Adam Connell
Don Purdum
Hi Don, my pleasure!

Wow, that's incredible - perfect example of community in action!

Great point. And these changes are happening so fast, it's not enough to think a few steps ahead, we've got to be thinking years into the future.

Anytime!

Adam
Don Purdum
Adam Connell
Agree Adam... while at the same executing in the present. Just adding that for emphasis, lol...
Adam Connell
Don Purdum
Definitely worth highlighting lol!
Adrienne
Adrienne
Hey Don,

I couldn't agree with you more.

My history with Google has been up and down due to the ever changing algorithms and updates. Search engines are important I'm not going to devalue them at all even though that's not where I focus on my traffic.

Luckily Google started paying attention to what people were sharing and talking about. What better way to get on people's radars then to build your own community of supportive and caring readers. They are the ones eager to spread the word about you and of course in instances when needed, go out of their way to help you any way they can.

I'm a firm believer that communities are the way people should go. It's fostering friendships as well as helping your readers get what they want. That's what everyone is after these days in my opinion. They want their problems solved and if you can do that and be a friend along the way then they'll stick by you and support you as time goes by.

I love what you shared and you've really built up a fabulous community as well and I'm excited and thrilled to be a part of it.

Great share Don and I'll be sure to share this one as well with my community.

~Adrienne
Don Purdum
Adrienne
Hi Adrienne,

You are a master at building communities online!!! I know you don't go out of your way to attract Google, but because of the way you approach the internet I also know that Google cannot ignore you!

Your content is too good, people are quoting and linking to you on their websites, blogs and forums; and your social presence is very dynamic adding that next element.

All of the validation that Google could ever want is there...

Thank you for your friendship Adrienne!!! It's a been a blast networking with you online and getting to know you personally beyond the monitor.

Here is to a great year my friend!!!

~ Don Purdum
Sue Anne Dunlevie
Sue Anne Dunlevie
Hi, Don,

This was the biggest mistake I made when I started blogging 3+ years ago. I didn't comment on other blogs or share other blog posts.

When I finally learned to build my community, everything changed - more traffic and more comments on my posts.

This is a great article, Don - I wish I had seen it when I was a new blogger :)

Thanks,
Sue
Don Purdum
Sue Anne Dunlevie
Hi Sue,

I really appreciate your candid comment. I think a lot of people make the mistake of believing they can create amazing comment and people will just come. Unfortunately, if they don't know about how great you are or how to find you then they can't consume your comment, become a prospect or buy from you.

Thank you so much for your very kind words Sue!

I hope you're having a Happy New Year!!!

~ Don Purdum
Brittany Bullen
Brittany Bullen
Don,

So often we hear about the importance of building communities and it's true online as it is offline that networking really does pay off, but I have to admit there's something about it that hasn't been sitting right with me lately.

Don't get me wrong, I love the friends I've made as part of my outreach, but I do feel (and maybe I'm just imposing this on myself) a sense of obligation to maintain them that I'm not sure I'll be able to sustain. I'd like to believe that a friendship doesn't have to necessitate constant maintenance, but in "blog commenting" spheres do you ever get the impression that some bloggers are keeping score?

I don't know. I do want to build relationships, and I have built some that I truly cherish, but I also don't want to feel like I HAVE to constantly be commenting and sharing every last piece-- are there other ways of making friends online that have been as effective for you?

Brittany
Don Purdum
Brittany Bullen
Hi Brittany,

WOW! Amazing comment and question Brittany. I know that's something I've been asked a lot about and you're not the only one to feel this way. It's a very legitimate question and concern.

I think you have to know what your personal strategy and time commitment is and who your audience is as I outlined above. That will be your guide and help you sort out that issue.

However, content marketing is not just about content anymore, it's also about engagement. Now, that looks different for different people. I know people who are always sharing my content on Twitter but they don't comment on my blog. I'm happy with that!!!!

You shouldn't feel compelled to comment on every single blog article just because they do yours or you feel a sense of obligation. Blog commenting is a lot of work, I get it and it's not for everyone or it's not for "all" the time. That's why you have to have a strategy, measurable and specific goals and know who you want to reach so that you're making the best use of your time and energy.

While there are a lot of other ways to create community, the one way that works best in my opinion is when you take the time to engage with bloggers on their sites if your goal is to build a relationship that starts with them and on their website and offer them a reason to engage with you and share you with their audience.

I can only say for me it's worked big time!!! I've earned several high paying clients from bloggers who referred me to someone they know or someone who reached out to them for help.

Plus, Google is sending me loads of traffic now and as I outlined above I know exactly why.

So, I guess I say all that to in summary to emphasis to you Brittany that I wouldn't worry about obligation, I would focus on learning from one another and engaging as it makes sense for you.

I hope that answers your question?

~ Don Purdum
Donna Merrill
Donna Merrill
Don,

I couldn't agree more! We need to build our own communities. When we read a blog post, always leave a good comment....you are so good at that lol. We do have to keep in mind that other people do read comments when they arrive at a post. I can't tell you how many followers I have received just from leaving a comment.

And leave a good one as you described above! Also share on all social sites. That person will be so glad you did. The process of reciprocity kicks in and there you go...another person that starts following you.

I have never payed much attention to Google and SEO tactics in the past. Just building a community of my own one by one.

What astounds me is how you have done this in such a short time. Most bloggers take years to do what you have done in only six months!

The best take away here is when you said "If you want to build a community that supports and helps you build your
business you have to be willing to do for others what you want them to
do for you." It is something that really does work.

Thanks Don!

-Donna
Don Purdum
Donna Merrill
Hi Donna,

Thank you so much for the extremely kind words!!!!

Leaving comments that benefits both bloggers and readers has been a great way for me to meet some amazing people and earn some incredible marketing opportunities, new business and because of the relationships and the social validation.

I think the most rewarding thing is when we move past the surface and one day someone actually becomes a friend. I have had telephone conversations with people like Adrienne Smith, Deborah Tutnauer, and Syliviane Nuccio. Those relationships moved past a blog where I've helped, been helped, and even gotten referrals from them.

It really has happened fast, but it's because I created a plan, developed strategies and measurable goals and tasks, and then I executed.

It's really interesting what can happen when you have clarity and focus.

Thanks so much for commenting Donna! I hope you have an awesome week ahead!!!!

~ Don Purdum
Leslie L Denning
Leslie L Denning
Hi Don. I've been on hiatus for awhile trying to do what you are doing - crushing it in 2015. I am a member of several communities on Google, but I get distracted and am not as active as I could be. I'm focusing on doing much more social media interaction this year, as well as content creation. You have written a blueprint here for people who join or want to start Google + communities. Thanks so much.

All the best,
Leslie
Don Purdum
Leslie L Denning
Hi Leslie,

Let's crush it together, shall we?

I've actually gotten to know a few really great influencers on Google+ that I have been fortunate to build some friendships with... and we've also been able to mutually benefit one another. :)

Thanks for the kind words and I hope my ideas help a number of folks understand a long-term basic concept of how they can really build a solid online foundation for their business.

I hope you are having an awesome New Year Leslie!!!

~ Don Purdum
Leslie L Denning
Leslie L Denning
Don Purdum
Right on, Don! Will look forward to your doings in the new year. I'm back active on Kingged, to.
Don Purdum
Leslie L Denning
Oh, that's great! I'm looking forward to connecting with you again. Big things are ahead so let's get it going!!!! lol...

~ Don
Sarah Arrow
Sarah Arrow
Don, you're a living example of how to build a community that search engines love. I love how the reminder to repeat over time is included in your how to do this strategy, quite often you find people only do this once and expect results, erm... no. It has to be done over and over and over, like you have.

I love how you've end up on "take" there are so many takers out there. They don't leave comments but they expect them... They don't "like" their own post but they expect others too, and the list is endless. Givers gain as the saying goes and if you can't get over yourself in order to build a community then don't bother (in my not so humble opinion :) )
Don Purdum
Sarah Arrow
Hi Sarah,

Repeat.... it's a word that ought to be drilled into our thoughts isn't it. You are so right, people tend to do something in marketing once and expect and hope for results but consistency is a part of building community. You have to be around and you have to engage often!!!

Giving is really bigger than receiving isn't it? The best thing I ever did in growing my community is giving to others generously and I have to tell you that it has come back to me over and over again.

If you think about it, ten people can help me reach a highly targeted audience better I can by myself... and in the process Google loves it and will over time give me what I would like from them... traffic.

Thank you so much for commenting Sarah! I hope you're having and awesome day!!!

~ Don Purdum
Rob Wilson
Thanks for this blog, Don! I think many of us often get tunnel vision about our specific area of the game, be it SEO, SEM, Social, (ie traffic generation) etc and we often forget that all of these aspects are merely a small part in a greater whole. I am often guilty of this as well, seeing the marketing I engage in as a rather systematic means to an end for traffic generation rather than a more humanistic type of dynamic.
Don Purdum
Rob Wilson
Hi Robby,

You are so right... it really as a holistic approach and understanding of how the internet works together to achieve the results we want. Leaving our online marketing opportunities to one isolated area can be beneficial, but in my opinion it's incomplete and how many more opportunities are we missing as a result?

When we connect with others and help them, the multiplicity of how they can help us is so much more than we could ever do on our own. The truth is that good marketing ought to be able relationships and helping one another expand and reach our target audiences. Wouldn't you agree?

Thank you for sharing your thoughts and for commenting!!!

I hope you're having a Happy New Year!

~ Don Purdum
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