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SEMrush Blog

Web Reputation Management: Influence Public Opinion Online

SEMrush Blog
Web Reputation Management: Influence Public Opinion Online

In today’s internet age, managing your online reputation is crucial. What people think about your business is extremely important. With the power available to the people, one bad review or negative comment regarding your business or website could lead to a steep decline in its popularity. That is something you don’t want for sure. While there are ways in which you can manage your reputation on the web on your own, there are several companies that offer the services you require for doing so.

The sad part is that most businesses aren’t aware of what online reputation management (ORM) is all about. It is natural for a business to want as much positive publicity about it as possible. However, that requires you to keep an eye on the buzz generated around your business so that you can plug any leaks which may emerge. But that would divert your attention away from the more pressing matters on hand. Hence, managing online reputation is something you leave to the professionals.

Why ORM Is Important

Before you can think about hiring a company to manage your reputation online, you need to look at what ORM basically is and why it is so important for your business. The core purpose of reputation monitoring is to make sure your target audience views your website in a positive light. When a user searches for a keyword relevant to your website, not only should your website show up but be followed by links to social media pages and other platforms, nothing else.

What you don’t want to see is negative reviews and comments showing up. You have to ensure whatever a person sees about your business through the search engine results is positive and encourages him/her to click on your website than trying out any of the other available options. This is the key to establishing a solid online presence. In addition to the core purpose, there are some other reasons why ORM is important for your business.

Prevent Competitors from Using Your Content

The internet has become a major battleground for businesses big and small. Each business is looking to get a leg up on its competitors. Often, this leads to them using nefarious tactics which are unethical but they get the job done. Plagiarizing content is one of the ways in which your competitors can exploit your online presence. The issue is that without reputation monitoring, you would have no idea that your copy is being used to boost someone else’s business.

Respond To Negative Comments & Criticism

No business is perfect. There are bound to be some weaknesses and shortcomings which would cause disappointment for your customers. So, you can very well expect receiving negative comments and criticism from time to time. You have to keep in mind that you web reputation isn’t tainted by complaints. It is the way in which you deal with the criticism that matters. The best way to go about things is to respond to each and every negative comment you receive and try to rectify the situation. An unanswered negative comment is more damaging than one which you have responded to.

Creating a Social Media Buzz

Using social networks has been a growing trend among businesses for the past couple of years. As more businesses direct their efforts towards making the most of Facebook, Twitter and the likes, the competition there is on the rise. Therefore, you need to ensure your buzz on the social media networks remains positive which is only possible if you are managing your reputation there.

In a nutshell, the traffic your website receives and the customers you attract online are driven hugely by your online reputation. A business with no credibility and popularity cannot be expected to succeed in the cutthroat business environment of today. You have the power to influence public opinion online about your business, changing it from negative to positive but only if you use the right ORM techniques for which you need to hire professionals. Let’s look at some tips for hiring an ORM company.

Selecting an ORM Company

There are several criteria you can follow when selecting an ORM company. The goal is to find a company that knows how to manage your reputation and follows the best practices. Keeping that in mind, here are some other factors you can consider:

  • The price being charged by the company. A solid reputation online will help increase your revenue and profits but if you have to pay through the roof to acquire the services, it doesn’t make financial sense. This is why you should check out a range of companies so you have a variety of prices to select according to your budget.
  • The range of ORM services being offered by the company. Is the company only going to look after your social media reputation or you can also get search engine reputation management? The wider the range of services, the better-rounded your ORM strategy can be.
  • The tactics and techniques used by the company for monitoring and online reputation repair. A qualified and reliable professional would be willing to let you know how the job gets done. If you feel suspicious or doubtful, move on to the next company.
  • Lastly, the reputation of the company. It is important that the company managing online reputation of others has a spotless reputation itself. You can check out their website, testimonials and reviews as well as asking the company for references of past clients. You can infer from these resources whether the company is worth banking upon. After all, ORM can cost a lot of money.

These are some of the things you should consider for hiring an ORM company. Without any doubt being able to manage your reputation enables you to control the way people perceive your business. More and more people are now using the internet to find information about brands. This makes ORM all the more important for your business.

To accentuate your efforts to improve your reputation, use SEMrush. SEMrush is a great resource for businesses looking to climb the search engine rankings as it helps with keyword research and organization.

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