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Kathleen Garvin

Webinar: 5 Most Common PPC Obstacles

Kathleen Garvin
Webinar: 5 Most Common PPC Obstacles

Join SEMrush and Hanapin for a new webinar on the five most common PPC Obstacles — what they are, and how to avoid them.

Setting up a high-performing AdWords campaign is no walk in the park, and no one knows that better than Hanapin Marketing's Senior Digital Advisor, Kayla Kurtz.

In her role, she's responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In this webinar, she will share her experience and insights with other SEMs. Michael Stricker will draw on his consulting experience to help define and diagnose campaign issues, and demonstrate how SEMrush can help.

Date: Thursday, November 20

Time: 12 p.m. (EST)

Learn about special offers available during the live webinar, and how to sign up after the jump.

Webinar Details

In this webinar, we'll cover:

  • Budget allocation – How much is too much? Too little? Or, just enough? Am I of local stature and relevance, or of national significance?
  • Ad copy and CTR – Can competitive ad research help me get a leg up?
  • When clicks drop – Diagnosing the cause, be it competitors, keywords, prices/offers or our own copy
  • Declining Paid Ad search impression share – What is making us invisible?
  • When CPC rises and budget exhaustsHow to select keywords by CPC or competition level



Kayla Kurtz, Senior Digital Advisor for Hanapin Marketing

Kayla Kurtz is currently the Senior Digital Advisor for Hanapin Marketing, with vast experience as an Account Manager with the agency before taking on her current position. Her account work includes e-commerce and lead generation, with accounts spending between four and six figures monthly. Kayla is a graduate of Indiana University-Bloomington who frequently uses her Education degree to teach her peers the ins and outs of paid search marketing.

Mike Stricker SEMrush Headshot

Michael Stricker, U.S. Marketing Director at SEMrush

Michael Stricker is the U.S. Marketing Director of SEMrush. With decades of industry experience, Michael has constructed and consulted on hundreds of digital marketing campaigns, delivering millions of impressions to enterprise web-based businesses. Michael regularly contributes to blogs and publications including CIO.com, SEMrush.com and Philadelphia Inquirer.

Title: 5 Most-Common PPC Obstacles — and How to Overcome Them

Date: Thursday, November 20

Time: 12 p.m. (EST)


Special offers: Attendees will be eligible to receive a 30-day free trial Guru plan (a $149.95 value!) from SEMrush. In addition, attendees will be given the opportunity to receive a free PPC account analysis by the experts at Hanapin. 

(Note: Webinar attendees only — not just registrants — are eligible for these offers.)

We'll see you there!

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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