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[Webinar] Content Monetization Engines: Generating Growth with Info Product Marketing

Kathleen Garvin
[Webinar] Content Monetization Engines: Generating Growth with Info Product Marketing

The days of building keyword-optimized landing pages with downloadable PDFs, powered by PayPal check out and video testimonials from friends are long over, according to Internet marketer Matthew Capala.

Sure, long-standing brands and websites with decent traffic can still covert using past technologies. But it is a limiting approach because Google — and consumers — have evolved.

In this new, free webinar, Matt will share largely untapped niches that represent gold-rush opportunities for creative content marketers who use keyword research and analytical insights to win big!

Webinar Details

In this webinar, you will learn what info products are, what makes them the content vehicle of choice in 2015 and how to:

    • Differentiate your content using the "infotainment" product design strategy
    • Design a winning info product go-to-market plan to use the "spider method"
    • Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora and more
    • Build a long-lasting info product brand and extend its lifecycle by repurposing content into various formats, including Kindle, audio and paperback books or online courses.
    • Scale the distribution of your info product to reach fragmented audiences on the Web
    • Leverage your existing platform, including website, blog traffic and social media community to launch your info product
    • Build an info product funnel that fits into your overall marketing mix

Title: Content Monetization Engines: Generating Growth with Info Product Marketing like it’s 2015

Date: Tuesday, January 20

Time: 12 p.m. (EST)


Attend this webinar to get a redeemable coupon for an exclusive 50% discount offer to Matt’s SEO training system, SEO Like I’m 5: I Will Teach You SEO, and a FREE 30-day trial of SEMrush Guru.

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Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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