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Webinar: Outsmart the PPC Competition with Larry Kim

Kathleen Garvin
Webinar: Outsmart the PPC Competition with Larry Kim

Join Founder and CTO of WordStream, Larry Kim, and the U.S. Marketing Director at SEMrush, Michael Stricker, for a new webinar!

In "4 Steps to Outsmart the PPC Competition: Analyze, Assess Apply, Adjust," WordStream and SEMrush will offer a new approach to PPC advertising. Learn the four most important strategies for paid search, and how to evaluate the competitive landscape for risks and opportunities.

Date: Tuesday, October 21

Time: 1 p.m. (EST)

Learn about special offers available during the live webinar, and how to sign up after the jump.

Webinar Details

In this webinar, you'll learn the four As. How to:

  • Analyze the competition’s performance and strategy;
  • Assess and optimize your campaign performance;
  • Apply PPC best practices;
  • And repeat, adjusting to trends and changes in your market.


 Larry Kim headshot

Larry Kim, Founder and CTO of WordStream

Larry Kim is the Founder and CTO of WordStream, the “most influential PPC expert” in 2013 according to the PPC Hero Blog and has been cited in over 10k publications with over 10 million views. Larry is an author for the WordStream blog, Search Engine Journal, Marketing Profs, Search Engine Watch, and dozens other industry-leading publications.

Mike Stricker SEMrush Headshot

Michael Stricker, U.S. Marketing Director at SEMrush

Michael Stricker is the U.S. Marketing Director of SEMrush. With decades of industry experience, Michael has constructed and consulted on hundreds of digital marketing campaigns, delivering millions of impressions to enterprise web-based businesses. Michael regularly contributes to blogs and publications including, and Philadelphia Inquirer.

Title: 4 Steps to Outsmart the PPC Competition: Analyze, Assess, Apply, Adjust

Date: Tuesday, October 21

Time: 1 p.m. (EST)


Special offers: Attendees will be eligible to receive a one-on-one AdWords & Landing Page Grader Walkthrough from WordStream, and a 30-day free trial Guru plan (a $149.95 value!) from SEMrush. (Note: Webinar attendees only — not just registrants — are eligible for these offers.)

We'll see you there!

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.
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Dave Fogel

Either just recently joined or is too shy to say something.

Where can we see the recording of this or the slide deck? It was a good webinar and I wanted to watch it again as Larry went very fast.
Kathleen Garvin

Either just recently joined or is too shy to say something.

Dave Fogel
Here you are, Dave:

I'm preparing a follow-up post to spread the word. Glad you enjoyed the webinar!

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