Did you know that more than 66% of PPC users are unhappy with the return on investment that they're getting from their AdWords accounts? That means that users are spending millions of dollars on a key component of their overall digital marketing strategy that they aren't even sure is working for them. That's crazy!
Our colleagues at WordStream have research that shows that the average enterprise AdWords account wastes more than $3,600 per year due to inefficiency. Keep in mind that the estimated number of AdWords accounts numbers in the millions. That's a lot of wasted money.
With numbers like that, it's no wonder then that so many users are unhappy with the results they're getting from their PPC campaigns.
WordStream and SEMrush are Here to Help
Are you totally pleased with the ROI you're getting from your AdWords strategies? Can you afford to throw away thousands of dollars a year?
What if I told you that the solution to most users' PPC problems is simple: Competitive Intelligence.
Unlock the Power of Competitive Intelligence for Your PPC Campaign with Our FREE Webinar
SEMrush and WordStream have partnered to create an e-book and companion webinar that will help you to harness the power of competitive intelligence. We can help you to wring the most return from your AdWords budget and make it into a model of efficiency.
So, please join SEMrush's U.S. Director of Marketing, Michael Stricker and his guest Navah Hopkins, of the WordStream Customer Success team on January 8, 2015 at 12 pm EST, as they show you some great ways to use competitive intelligence and comparative analysis to get the most out of your PPC strategy.
But, before you sign up for the webinar, be sure to download a sample chapter from our companion e-book. The full text will be available after the event is complete, but you can read the first chapter right now!
Don't let the new year catch you off-guard. Start 2015 off with the leanest PPC strategy in the game.
Michael Stricker markets the leading research tool for Competitive Intelligence as the U.S. Marketing Director of SEMrush. He has constructed and consulted upon hundreds of digital marketing campaigns delivering millions of impressions to enterprise web-based businesses. Michael has spoken at ClickZ Live (formerly SES), Etail, ASPDotNetStoreFront Conference and SMX East, and contributes to blogs such as CIO.com, SEMrush.com and publications including Philadelphia Inquirer and Philly Ad News.
Navah Hopkins is part of the Customer Success team at WordStream, with a passion for innovation, and all things data. She brings five years of SEO and PPC experience, helping small to medium sized businesses navigate algorithmic changes like Panda and Penguin, as well as make meaningful strategic decisions. When she’s not working on PPC, she blogs about her favorite trends in online marketing, innovation, and finance, with the end goal of making complex concepts accessible to all.