The recent changes Google has made to its search algorithm makes people think that it doesn’t want SEO to thrive. But why would it do such a thing? Google may have become a tech giant but at its heart is still a search engine. Discouraging SEO experts and webmasters would mean that it would lose a large percentage of its users. Thus, you shouldn’t pay much heed to anyone who says that Google is anti-SEO. On the other hand, Google actually wants you to thrive. It provides the SEO tools and services for webmasters to take their website to the Google top 10.
In fact, most of you would be familiar with the tools Google has provided for you to make it easier to find SEO success. They are so commonly used that webmasters have started taking them for granted. This is why it is important to go through a primer on Google SEO tools that can help you take your website to the top of the rankings. Here are some of the ones you cannot afford to ignore.
The webmaster tools are only available to you if you sign up to be a Google Webmaster. The process is quite easy and you won’t have much trouble filling in the form. The webmaster tools are not just for improving your website but also helping with SEO. In this regard, you can check the loading speed of your website to find out if it’s too slow. This is one of the components of user experience that Google takes into account when determining a website’s ranking. Among other webmaster SEO tools you should be using is checking the clickthrough statistics and which search queries are driving the most traffic to your website.
Unless you have been living under a rock for the past half a decade or so, you would know about Google Analytics. Analytics is one of the best SEO services offered by Google through which you can analyze any campaigns you run. It enables you to judge the efficacy of your SEO efforts and which aspects are providing the best results. Through Analytics, you can make the necessary changes to your campaign to boost your SEO and get more traffic. However, this does mean giving Google the right to control you albeit to a certain extent only. Otherwise, there is no reason for you not to use Analytics.
AdWords is the Google keyword search tool. Available for free, AdWords helps you find the best keywords to optimize your website for. The keywords are shown according to different filters, from popularity to the search volume. This way, you can find the most relevant keywords for your campaign and ensure each one you use is of a high value. Also, you can get a reliable estimate of the kind of traffic you can drive to your website by using a certain keyword. To make keyword research easier for you, you can use SEMrush in conjunction with AdWords. SEMrush is a great tool available to you for finding keywords and organizing them. Using both these best SEO tools would surely help propel your rankings.
Google Trends has generally not been considered one of the best SEO services offered by Google but it is slowly gaining recognition in that respect. Basically, Google Trends helps you find the trending themes and topics based on the Google search queries over a period of time. This way you can discover the keywords related to your website that are being searched for the most. You can incorporate them into your strategy and take your website into the Google top 10.
Of course, you have to be registered as a Google Webmaster to be able to use these great webmaster SEO tools from Google. Though virtually every marketer and webmaster knows about these tools and services provided by Google, some of them are still apprehensive about using them. The main contention is that they fear Google would start controlling their website’s SEO. This is not the case at all. Rather, by using them, you give your website the best change of cracking the Google top 10 and attracting more clicks and traffic. No reason for you not to use them.