If you have an online business, you probably pay a lot of attention to search engine optimization since it is vital for getting relevant visitors and customers. And the most important element of SEO is keywords for website. If you have chosen the wrong keywords (keywords that bring irrelevant visitors to your website) for your project promotion, you may suffer losses and lose business. If you rely mostly on organic traffic (visitors from search engine results page), this factor becomes even more essential for you.
First of all, you should find the appropriate website keywords for further onsite optimization of your project. This can be done by either reviewing your competitors’ websites or by brainstorming and guesswork. Another way is to use a website keyword generator – a tool that provides keyword ideas and suggestions.
After you’ve found and composed a list of relevant keywords, you should check them in Google AdWords Keyword Tool to understand their potential in terms of future visitors. It is highly recommended to use the Exact Match option in AdWords Keyword Tool – this option provides the most accurate data on how many keyword searches per month are implemented for each keyword.
It is also reasonable to check those keywords in Google – whether there are any commercial websites in the TOP 10 for them, how strong and prominent those companies are, and how many companies promote their websites via AdWords for these keywords.
So, now you have refined the list of relevant keywords - now it is ready to be implemented. What should you do next? It’s time to add those keywords to your website. When adding keywords to website you should use all available methods – meta tags, texts, image descriptions, headers, breadcrumbs, link texts, etc.
Before adding the keywords to your website, you should understand what keyword to what page goes. Do not limit onsite optimization to the homepage only. The more pages you optimize, the more keywords you can use and the more targeted audience you will cover. Therefore, some quick website keyword analysis will help you correctly spread the keywords over the pages of your project.
If you have doubts about how to add keywords to website by yourself, you should hire an expert for that. But if you have a little time, you’d better read some articles about it and do everything by yourself. Adding keywords to website is easy, but very important for both your audience and search engines. So if you outsource this activity, you should be 100% confident in that person. Otherwise, you can over-optimize pages with too many keywords so that it will not be user friendly.
If your website is integrated with Google Analytics or any other similar solution, and if you have elements that can be tracked (like buttons, links, etc.) you will be able to track the efficiency of each keyword. Once the keywords are added to appropriate pages, there will be some time required until your website accumulates enough statistical data for each keyword. It usually takes about a month, but everything depends upon traffic volumes in your niche – in many high competitive niches there will be enough in 1-2 weeks to make first conclusions.
If you see that some keywords are not performing very well, you should check whether their landing pages are appropriate pages for those keywords. If you are sure that your landing pages are OK, you can check the niche for additional keywords and add them into promotion.