Who Googled You?
“Quaestus” is a Latin word which means “a gain or profit extracted from work”. In the world of search engine optimization, following metrics stands out as a world-beater, which does not only help a website make it to the top, but also keeps the SEO away from the healthy fear of not making it up the SERP ranking that often has a paralyzing effect on a SEO. Despite the exceptional amount of bad behavior and innumerable hissy fits and bunfights of the buzzy world of content marketing, carefully applying SEO metrics and following accordingly to the changing trends at a forensic level is the new buzzword of a SEO analysis report.
Using the Marketing Metrics that Matter:
Five years ago, it seemed nothing was as mysterious as SEO. With the explosion of smart phones, apps and real-time location information, not to mention the social media recommendations today, content marketing has taken over as the reigning king in online marketing circles. Before we delve into the world of metrics and SEO reports, here is a quick news flash for those who have been out of town.
Google no longer has a search group; it's now called "Knowledge." This alone should be a telling warning sign for all the SEO gurus and ninjas out there, looking for work. By devaluing the importance of search results, eventually, information will most probably be delivered to us even before we search for it as the integrated, connected systems anticipate the user’s needs. This is the reason why the need for a SEO might come to an end in the future. But enough of the doom and gloom! Here we are going to talk about those SEO’s who do have a job. An SEO or content marketing team aims to create content that humans want to read and the search bots want to look for in the search engines.
It Starts with Asking the Right Questions:
Apart from going to sites like SEMrush.com, for getting the suitable keyword phrases and making your own SEO report, the following are some tips that will surely make your life a lot easier.
Bounce rates are an important metric which is used in an organic landing page analysis. Monitoring how different ads or keywords generate different bounce rates can make a significant difference in the overall optimization effort, which is why it proves to be an efficient tool when it comes to creating a SEO analysis report. Traffic which is sent to a landing page, homepage, or an internal page on a certain website should yield important differences in bounce rates. The effective SEO will always bid down on bounce rates that are above the average, and bid up on the lower ones.
That being said, it won’t be smart to abandon the low-converting properties with a low bounce rate, because the reality is that it may turn into something a lot more important than initially anticipated.
Average Page Views per Visit:
Are you reaching your customers? This is an important question to ask while creating a SEO report. The SEO can easily measure how engaged the visitor is by measuring how deep into the site they will go. Measuring engagement at this level presents an indicator that the viewer is beginning to get influenced, even if this does not immediately turn into a conversion.
For example, when a person finds content that means something to him or her, they tend to keep going deeper, and that trend leans towards them sharing the content they enjoy with their friends. These are people who actually end up influencing more sales. By knowing exactly what keywords are successful in this endeavor an SEO is able to build an even larger customer base.
Rate of Return Visitors:
Customers like to browse the aisles. This is one of the most important metrics in measuring customer engagement and is very effective from the viewpoint of a SEO analysis report. A higher rate of return for a specific keyword, or keyword phrases, is good reason to focus more closely on those visitors. Normally, SEO’s are so busy focusing on the last click when buying media that they forget to focus on the ones who are actually returning to the site.
How Google’s +1 Button Affect the SEO:
Finally, If you use Google on a regular basis, (and who doesn’t), you have probably come across the various ways in which the company is trying to coerce people into joining Google+. This also includes the automatic registration of G+ for those who make a new Gmail account.
For businesses, the sell has been a bit more subtle, but ever since Google released its Google Plus Your World initiative in early Jan, word has gotten out that the Call-to-action was no joke and a lack of participation in Google+ could affect organic search results. What this basically means is, if you don't have a Google+ page, your placement for various search terms will most definitely suffer.
For those SEO’s out there who are looking to make a shining SEO report card, being sure that you are in compliance with Google’s Webmaster guidelines and using these metrics will surely give Bill Maher a run for his money and give you access to a gold mine of happy clickers.