en
English Español Deutsch Français Italiano Português (Brasil) Русский 中文 日本語
Submit post
Go to Blog

Weekly Wisdom with Dom O'Neill: Nanocasting

Weekly Wisdom with Dom O'Neill: Nanocasting

Dom O‘Neill

Modified Transcript

When I started out creating content, I was told that a video for everybody is a video for nobody. The audience is the most important thing when we are storytelling, doesn't matter if we are telling a huge story in a Hollywood feature or we are telling a short story in a private video message on LinkedIn; we need to know who the audience is, what their pain points are, and what they want.

Welcome to this week's Weekly Wisdom video from SEMrush. I am Dom O'Neill, and I run a company called Vlogify, and I help businesses make more money using video strategy.

What is Nanocasting? 

Weekly Wisdom with Dom O'Neill: Nanocasting. Image 0

One of the strategies I like to use is nanocasting. It is sending private video messages to people we know, who like us, who trust us, and who already buy from us. So we are sending private messages to those people, saying the right things at the right time to create a conversation.

We are not selling; we are creating conversations, which can lead to sales.

Who are your Superstar Clients? 

For most businesses, especially SMEs, 80% of the income each year will come from 20% of the clients. That 20%, they are the superstar clients. Those are the clients I encourage my clients to do more business with — it makes so much more sense.

Obviously, getting new clients is excellent, but making the most out of our current superstar clients makes perfect sense. They already know us, like us, trust us, and they already have payment processes set up, so they can do business with us easily. It is all about creating content specifically for individuals who are our superstar client. 

How To Nanocast

The best way to send these videos is in private messenger, and my clients get excellent returns with LinkedIn. These days, you can attach videos directly from LinkedIn private messenger.

Weekly Wisdom with Dom O'Neill: Nanocasting. Image 1

If your video is under one minute long, you can send videos within private messages, which is great because you don't have to attach a link to YouTube. Clearly, we do not want to spam our superstar clients. They are our superstars. We have good relationships with them. We have known them for a while, and they give us quite a bit of our income, so we don't want to spam them.

Weekly Wisdom with Dom O'Neill: Nanocasting. Image 2

We don't want to put them off. A strategy: 

A really good way of getting engagement is to ask for their opinion. You ask for their opinion on this video. For example, I have worked with clients who have created a new product, which their superstars haven't bought yet.

This is the message they sent with the video; it was asking an opinion.

Weekly Wisdom with Dom O'Neill: Nanocasting. Image 3

They said, "Hello," obviously, and then they asked for an opinion. "I have created this new product. I have this new video explaining the product. Could you take some time and give me your opinion on the video." People like being asked for their opinions. It shows that they are important, and it shows that you respect them.

Another way to think about asking a question or asking an opinion is you are turning your audience from passive into active. They are much more likely to engage with that content because you have asked them a question rather than just showing the video.

What Happens Next?

Usually, because you and your superstar client know each other well, they will get back to you, and they will give you some kind of feedback. It comes in three ways.

1). They only give you feedback, and that is it, and that is fair enough.

2). Feedback's always useful, or they might say to you, and I have seen this many times before, "This isn't right for me, but actually I know someone who it would be right for."

What you want them to do is connect you to the third party; this is why LinkedIn is so useful for this strategy because they can directly connect you.

Weekly Wisdom with Dom O'Neill: Nanocasting. Image 4

Again, if you have got a good relationship with these people, there is a good chance that they will help you with that.

3). The third part is my favorite. When a client gets back to you, they have already educated a new audience that you offer something the person may need or want. Then that starts a conversation. You may not get a sale straight away, but it starts the conversation. They now know that you do something, which can make their life easier, which can make their business run better.

What You Can Do

  • Create private videos or private video content for your superstar clients.
  • Find their pain points and create content which shows that you can fix those pain points.
  • Sending messages at the right time of year.
  • When sending private messages, ask questions and ask for advice.
  • Don't just send out messages. You should not be spamming.
  • Build relationships and create conversations, and those conversations can then lead to more sales.

Knowledge is power. You are giving your superstar clients more knowledge about what you do and how you can help them. If you have any questions, I always love to chat. I am on LinkedIn all the time; just for search me. I am Dom O'Neill, the Vlogging Guy. Thank you very much for listening. Take care.

Dom O‘Neill
Pro

Asks great questions and provides brilliant answers.

Dom started his career working for major UK broadcasters in TV and Radio where he learned to create content on shows such as Match of the Day, Weakest Link, Lazytown Extra and Mrs Browns Boys.
This mix of genres gave Dom a wide range of experiences in content creation techniques, video workflow management, storytelling styles and audience incites.
Dom now runs Vlogify LTD where him and his team work with businesses to help them generate more turnover using Video Strategy.
Share this post
or

Comments

2000
Newcomer

Either just recently joined or is too shy to say something.

This comment was deleted.
Dom O‘Neill
Pro

Asks great questions and provides brilliant answers.

دکوراسیون
Thank you. I hope this process proves useful to you.

Best wishes,

Dom
Newcomer

Either just recently joined or is too shy to say something.

Great video Dom, Useful tips and a few things to think about on how to use video.
Dom O‘Neill
Pro

Asks great questions and provides brilliant answers.

David Robertson
Thank you David, I appreciate your feedback.
Newcomer

Either just recently joined or is too shy to say something.

Great video Dom! Helpful tips and advice on how to get the best results from your audience. Looking forward to seeing more!
Dom O‘Neill
Pro

Asks great questions and provides brilliant answers.

Emma Alkirwi
Thanks Emma!
Newcomer

Either just recently joined or is too shy to say something.

Dom, what a great video, full of really useful hints and tips, absoluty brilliant. I never realised the power of video, I am still learning LinkedIn itself, videos will be next once I feel comfortable with the platform itself.
Dom O‘Neill
Pro

Asks great questions and provides brilliant answers.

Aleksandra Kohut
Hello Aleksandra,

I would agree with you. The key is to be comfortable with filming before you start showing your videos to the world. Not everyone is kind.

A good way to practice video filming / distribution is to shoot private vlogs for your eyes only then for the eyes of your friends and trusted colleagues / connections within business.

I hope that helps.
Newcomer

Either just recently joined or is too shy to say something.

Brilliant Dom. As you know i now like to send my video messages to new connections and I have got into the habit on doing this over the past 6 weeks. I have had some feedback (without me asking) - saying they have never had the video messaging or didnt know you could do that! But the best is when they say its great because its very "personal". However I don't ask for feedback - this is maybe something I should do going forward xx
Dom O‘Neill
Pro

Asks great questions and provides brilliant answers.

Alison Hamilton
Hi Alison,

Good to keep up with how you have been getting on with Nanocasting over the last 6 weeks.

When it comes to Nanocasting to new connections I would say at the start I wouldn’t ask for opinions as your new connections don’t know you well enough yet.

I’m happy to test it out and I’ll let you know how it goes.
Newcomer

Either just recently joined or is too shy to say something.

Dom O‘Neill, You did a good job. Nanocasting is a new term for me but I like it. Your thinking is very exceptional but need to work boldly.
Dom O‘Neill
Pro

Asks great questions and provides brilliant answers.

Theresa Jr. Jones
Hello Theresa,

Thanks for your comment. I’m glad you like the concept of Nanocasting.

I love your quote “you need to work boldly” - that’s a beautiful idea.

Here’s a question for you. If you were me, what would you do to work boldly? I’m interested to hear your response.

Best wishes,

Dom
Tristam Jarman
Expert

Provides valuable insights and adds depth to the conversation.

Dom, great video. I've never heard of the term Nanocasting but I love it. Really like the process you’ve laid out. Do you have any platforms outside of LinkedIn you feel this could work for. For example what are your thoughts on doing this for ecommerce products? Or would you keep this to LinkedIn and selling services?
Dom O‘Neill
Pro

Asks great questions and provides brilliant answers.

Tristam Jarman
Hello Tristam,

Thanks for your question. I’m glad you have found the video useful.

My questions for you are

1. how well do you know your superstar clients?

2. How casual is your relationship with them?

3. What e-commerce platforms are you looking to nanocast on?

I’ve seen personal nanocast videos successfully used on WhatsApp private message and in private WhatsApp groups.

I’ve also seen private nanocast videos work within private groups on Facebook.

The key with nanocast content is to not sell but plant the seeds of an idea and invite questions back at you.

Let me know if that helps?

Dom

Send feedback

Your feedback must contain at least 3 words (10 characters).

We will only use this email to respond to you on your feedback. Privacy Policy

Thank you for your feedback!