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Weekly Wisdom with Ross Tavendale: Reclaiming Traffic

Weekly Wisdom with Ross Tavendale: Reclaiming Traffic

Ross Tavendale

Editors Note: Today we are kicking off a new feature, Weekly Wisdom. Each week we will feature someone in our industry offering valuable insights via video on a variety of topics related to SEO, PPC, Content and Social Media. So, check out the blog each Tuesday for fantastic and useful information, and to see which industry insider will be featured.

Today's video by Ross will help you with reattributing your Google Analytics and Search Console traffic. You can watch the video or read the transcript below.

TRANSCRIPT

Analyzing Search Reports: Other and Not Set

So you're doing your end of month reporting, and you're going down looking at things month on month, year on year, feeling proud of yourself. You've got some kind of general upward trending movement right?

Then you look at your channel reports and all of a sudden you see this thing called, 'other' and you're like, 'other? What the hell is other?'

And then you think, 'well, I only really care about organic search, I'm just gonna scroll down and see what's going on there.' And then all of a sudden you see this 'not set,' and you're like 'in the name of the wee man, what is not set?'

And then, of course, staring down the barrel of a gun is not provided too. Much like that better twisted ex-girlfriend of yours, it's been an on-off weird relationship the last couple years since Google introduced that.

The thing is, as SEOs, our data informs our strategy, and our strategy is really everything. So if the data that GA's giving us is completely broken, then technically our strategy is broken as well.

Methods to Reclaim Website Traffic

Therefore we're gonna look at a bunch of methods to reclaim that traffic, and rebuild it.

First thing's first, if I was to go to our website, Type A Media dot net, now you have to share that through something like Slack. The URL that it provides, guess it drops you straight back in, but I really want that to tell me that that's come from some sort of messaging app. But then I click on my analytics, it says that it’s come through direct and the medium is none and it doesn't actually know where it's come from. The same thing happens on Messenger, WhatsApp, etc, etc.

So the question is how do we get around that? So other things are things like redirected traffic, so if we jump out of this again, we recently had a cite from a dot agency which is a super cool hipster name that no one could get right or actually link to, and then we migrated it with the 301 redirect over to Type A Media dot net.

Problem with that as well it's a no secure URL being 301 redirected up into secure. So again when you look at your analytics, it also thinks it's direct, which is kind of pointless. And the same thing goes for a lot of different traffic sources like things coming from a third party social network, going through weird redirects, traffic from apps in general.

All of this is getting lumped into direct or it’s being put as not set, and ultimately not provided. If you're looking at your organic traffic and your direct traffic, and there's a negative correlation between the two, despite you not actually doing a lot of, let’s say above the line advertising and never tried direct, this is probably something that you'll wanna have a look into, because it’s probably just being misreported in Analytics.

A Strategy for GA: UTM Parameter

So the way we get around that is using this thing called term tagger. It's something created by Google Analytics, it's really useful. It gives you these UTM parameter codes to stick into your link.

So here's a couple of places where I'd recommend that we start putting them. First and foremost, my Google My Business profile, so we're gonna drop in the website URL here, then add a source and a medium, and then gonna describe the campaign content.

The way to think between source and medium is that this source is usually the platform so think Google or Twitter or Facebook, or something like that. And the medium is if it's paid, if it's organic, or if it's a subset of it. In this case, I'm gonna say, 'Google My Business.'

So what we can do here, is we can literally take this and I can edit or google my business profile.

So if I wanted to edit the business profile you can see here when we click on the website now, it's putting in the UTM parameters and the interesting thing about that is, when I now look at the analytics, there we go, it’s coming through as Google My Business. So I'm starting to push away from it being direct and none and I'm starting to define where it’s actually coming from, which is really useful.

Dealing with Dark Social

Now you may be thinking, 'well Ross, that doesn't actually get me round the problem of dark social.' And you'd be 100% correct.

The way in which that your URLs are shared when it comes to social is using something called Open Graph. So if you go inspect element, and look for OG colon, you can see here this is the kick-off of the open graph.

What I wanna do is just jump into this and I can see that all of these properties is what they're gonna use in order to share the website. So, I can see here that the URL is actually h-t-t-p-s type a media dot net, which is correct, but it doesn't actually have any UTM parameters, so first thing I'm doing is going into my site template, I'm adding UTM parameters into that so that if someone shares it on direct social, it will come up in show me direct social.

Hot top 2, Mr. Arnout Helleman's for showing me that one. Really interesting stuff, definitely want to look out for and got some amazing advice coming from that guy.

Alright. So as you Google My Business one, another one would be tagging up things like Twitter, but bear in mind you wanna do this in 2 different ways. So we can see here what I've done is I've tagged this up with UTM parameters to show that it’s coming from Twitter so Twitter medium's organic, Twitter is coming from my bio, and again if we have a little look at that and the state of analytics, eventually it will kick in, there we go. It’s coming from Twitter. Much better because again that would have just come through as weird direct traffic.

Another thing I'd like to do if there are any other kind of URLs that are maybe pointing into other Google properties, you see here that it says that I'm the host of the Canonical Chronicle. And what it actually does, it pushes people into my YouTube channel where all of the videos actually are. And you can see here, UTM source Twitter, yada yada yada, I've got Google Analytics running on YouTube as well. So that's all gonna be tied up and I know where all my video traffic's coming from as well. Really useful and helps me understand the channels that are actually best at promoting this sort of stuff.

And of course, there's a million and one different ways to use this and loads of different places you can put it so make sure you put it on your Facebook, on your LinkedIn. Essentially any third party where there are links coming into this site, you wanna start tagging that up so you can understand a little bit more about the traffic.

Google Analytics: Prevent Overinflated Direct

So why don't we actually just jump back into Google Analytics itself and jump into the admin section.

So one of the first things you probably wanna do in here as well so that direct isn't overinflated is get your IP address, and dump that into your Google Analytics. If you're doing this for a client account as well, I highly recommend you get all of theirs as well as their home addresses if any of them watch from home. Go ahead and get that kind of filtered out as well. So it's gonna be called office IP address, we're gonna exclude it, and it's gonna be an IP. I'm gonna bind that in there, and we can save. And there we go. So now that's gonna stop showing that as any sort of direct traffic.

Payment Platforms

So another one to kind of be reticent of is the referrals for any sort of, you know, strange payment platform. So for example if you're getting a bunch of referrals let’s say from PayPal because you're using them as your payment provider but it takes them off-site to do the transaction in a secure environment, then it brings them back into the site, what you're gonna want to do is start removing that domain from the left. So have a look at your referrals and make sure that there's nothing in there that looks a bit weird, or if there's any spam bots or anything like that, get them in there and that will bring that down as well.

URLs: Keywords and Traffic for Each

So the next thing to be aware of is if there are URLs on your website that rank for multiple terms, that's fantastic but I wanna see how they rank for these terms, so if they rank for like 10 different terms and 1 ranks for like average percent of let's say 20 or 30, you can probably dig into that and see if we can actually enhance the quality of the content to get that bumped up a little bit so that we get a little bit more traffic.

And also similarly, if there's a URL that only ranks for one term, we can look at how we can prove the quality of that content or maybe find similar URLs and take the content off and put it on 1. So you're kind of concatenating the pages down.

So the way in which you do that and kind of see that, go in search so and so, as usual, when you go into your queries report. You see all these different queries here which is great. What I like to do is click into the page and select an individual page itself so in this case I've selected the home page which we've blacked out because it was a client. And you click queries and again we've blacked all these out as it's client data. You see that there's quite a lot of queries in there and you can't see this but I can, but a lot of them are very very different and they're not getting a ton of clicks from them as well so what I wanna do is see if I can actually optimize for that. And note, if you've got a website with thousands and thousands of URLs on it, you're not gonna sit and do this manually as it's gonna take you absolutely ages, so this is where we need to use something like Supermetrics plugged into Google Sheets.

So essentially Supermetrics is a plugin for Google Sheets, let me show it to you here. So you can choose from tons and tons of data sources as you can see, in this instance we've decided to go with Search Console, so you can select the site you want, the amount of time you're gonna look at it over, the metrics, I just wanna see impression clicks now in position.

Here's the interesting one though, so I don't just wanna split by query and just split by URL. I want them both side by side so I'm gonna get tons and tons of duplicate URLs for each of the different keyword that's in there. Now it's only an example so I'm gonna put 1000 and click get data to table, and this ultimately the table that you get. Now you can't see half of this stuff, because as I said it's client data, but you can take my word for it, all of the keywords are here on the left-hand side.

Well, first thing we do is we wanna get all of the unique URLs that search console are giving us so we use this formula called Unique, and all we're doing is referencing column B on this rota, which is the essentially all of the URLs, great. So we wanna pull all of those in there.

And then after that, I'm not particularly concerned about the keyword as of this point, I just wanna see how many of them there is. So all I'm using a count f that says "go to row BB" and if you see this URL count it up. And in this instance, there are 99 keywords related to that URL. That is a lot of keywords.

You'll see there I've just closed out with an f error so f, you know, nothing comes back, it says sent out, so that means the URL is indexed but it doesn't actually rank for anything.

Next one, really simple. We're gonna do a sum F, so I now wanna see of all those 99 keywords, how many potential impressions, what was the demand for those terms that's going to this one URL. So it’s really simple, sum F. So we look at what we wanna sum, the thing we're comparing it to and then the column that's actually getting summed up itself. And then here we've got traffic per term. All I'm doing here is I'm taking this and dividing by that. So I'm taking this 100 and so thousand impressions, I'm diving by number of keywords, so I can see that when I pair keyword bases, where is all the power coming from, and what is the highest amount of keywords that potentially ranking for, but not getting enough traffic for.

And now really simply I'm gonna start doing things like show me all the top keywords, so I'm gonna filter this down from top to bottom, that's gonna give me all of the ones with the most keywords in it which is excellent. Or if you want to look at the ones with the highest potential traffic, I’d start looking at it from this point of view. So give me all the top things, at the top here so we can start playing around with this as well.

Alright, so really easily, when we decide on our URL that looks like it’s got a bunch of heading traffic there, all I'm doing is going back to the raw Search Console information, doing control f and paste to actually find where it is, and then what I actually wanna do is filter by that to bring it up so I can see the term that's connected to it. So in this instance, let me just see, there we go. So this one particular one is about floor lamps, so I can pull all the different floor lamp terminologies in there, check the main page to see if actually we had those keywords that we've got enough content about them and then if we don't, we can start writing a bit more, we can do this across the entire website but I’d start looking at highest value pages, the ones that show you the most demand and we should be good to go.

And that's reattributing your Google Analytics and Search Console traffic. Done.

Ross Tavendale
columnist

SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Ross is the Managing Director at Type A Media, an independent search agency that work with FTSE250 companies and mid-sized brands to help them find the optimal way to talk to more people online.
When not obsessing over his clients rankings, he hosts the Canonical Chronicle, a weekly web show watched by 100k people every month.
If you want to ask him a direct question you can find him @rtavs on Twitter.
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Comments

2000
Jyoti Thapa
Expert

Provides valuable insights and adds depth to the conversation.

One lovely article and great insight. Thank you for sharing.
Judith Lewis
Legend

Getting here is not easy at all!

It's such a hot topic right now and so damn frustrating that we have to actually do so much just to get analytics to report real numbers.
>:-(
If only we lived in a world where Google didn't hide so much data... if only... it would be a world with unicorns and chocolate fountains on every corner.... :-D
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Judith Lewis
Haha you and your chocolate fountains 😂

A lot of the time we end up agreeing with clients that these are broken numbers - are we happy with this level/flavour of broken to make broad assumptions - if they say yes then we use it with a pinch of salt. If no, it’s a big old analytics review.
Gareth Hoyle
Helper

An experienced member who is always happy to help.

UTM Tags FTW!! Great article Ross!

Dark social is such a pain - We have started tracking events using GTM where the share via WhatsApp button is on a page or post - That is helping - we still miss out where they forward the messages privately.

I also wonder how many people strip out the UTL sources when sharing as they do not know (or care) what they are for and think it looks messy
Ross Tavendale
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Gareth Hoyle
I know that I do. I always strip the referee information when sharing on desktop.

Im sure there is a work around with event tracking and re-attributing things as you’re doing with the whatsapp events- the question is - can we get a less messy way to put that data together that clients are happy with.
Sheldon Campbell
Enthusiast

Occasionally takes part in conversations.

Best read I've had all week, Ross! Some great tips there! I especially like the payment portal solution... thanks!
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Sheldon Campbell
Cheers Doc, appreciate you stopping by.
Tristam Jarman
Expert

Provides valuable insights and adds depth to the conversation.

Awesome piece Ross with some great nuggets of information. Still see so many GA accounts not filtering out office traffic etc. Loved the dark social tip! Will be using that one. The Supermetrics tip was spot on, useful and time saving. Two of my favourite things :)
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Tristam Jarman
Cheers Tristan, we literally use supermetrics and datastudio to do all analytics nowadays. Great tools.
Newcomer

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Nice one Ross. Also important: The last bit about consolidating content/pages! #focus
Ross Tavendale
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Sean Revell
Cheer Sean, we’re trying to get smarter with the content grouping part of GA and grouping cornerstone and product pages together.

One of the first things we do is check the zero impressions/clicks pages and 410 them out of the index if they are not providing value.
Rebecca Carter
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Nicely done. Thank you!
Enthusiast

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Thank you, This is very good. Looking forward for weekly update.
I have one input/suggestion, Why cant you ask for vote from your audience about what topic to cover ?
The topic which gets more vote, can be selected.
This will help.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

larasruthi
Good suggestion. I actually came up with this topic based on what the most asked analytics questions were on Quora - so there is a level of audience need/demand in there. Maybe leave your suggestion in the comments for next time?
Harry Sanders
Helper

An experienced member who is always happy to help.

Love it! Really good for those times you just need a littttle more of a breakdown - thanks for sharing!
Sona Bulgadaryan
Helper

An experienced member who is always happy to help.

Ross, that's a piece of awesome advice to set up a UTL parameter in OG URL. This is something that I was not using at all. I was using a different strategy for checking all terms that rank for a page, it is a long way, will use the one that you suggested and probably will have some questions.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Sona Bulgadaryan
Hey Sona, I love suoermetrics for that kind of traffic attribution. They have a search console connector that pulls all URLs with multiple keywords that rank for it so you can do a little bit of analysis like that.
shlomi
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I loved it Ross! Great tips :)
Milosz Krasinski
Helper

An experienced member who is always happy to help.

Prevent Overinflated Direct + prevent all the bots. I have a list of over 50 Google analytics bot filters. How many of you preventing the master view with master bots filters? Interesting to find out your thoughts :)
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Milosz Krasinski
I don’t think there are a ton of bots affecting Direct to be honest. More of a. Issue for referer spam. It would be interesting to see the list. We usually let them spam at the start and block them at the server level (via IP) as well as filter them from analytics. It’s not perfect but it helps to show less inflated numbers
Aniya Roslan
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Thanks Ross! Great post.
Will need to go back in and check that all our UTM parameters are set up. Then battle direct traffic - and this is a great starting point!
Dejan Mladenovski
Helper

An experienced member who is always happy to help.

Interesting dropping the UTM tag as a way to track visitors from Whatsapp, Messenger, & other apps. My question is how can this strategy work if users are the main people sharing the links?

Great guide Ross, I really enjoyed the video particularly the Search Console content, cheers for taking the time to create it.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Dejan Mladenovski
When the user shares the link, platforms like Slack and Whatsapp go to the site and pull the opengraph information, so if you have this tagged up as "dark social" it will show up in analytics.

Thanks for taking the time to comment Dejan :-)
David Sayce
Helper

An experienced member who is always happy to help.

"In the name of the wee man!" Great information!

Thanks, Ross!

Also a reminder of the power of UTM codes! Enjoyed the excel walkthrough too
Internal filtering of IPs is so often an area that is missed

A lot of really useful information in only 12 mins :o)
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

David Sayce
Thanks David. I think I let the Scottish break through for a second there :-D
William Rock
Expert

Provides valuable insights and adds depth to the conversation.

Great Tips Ross, this article and video will be very helpful for many SEO // New & Old. It is amazing once you can identify where traffic is coming from allowing you to make micro-improvements in your optimization. Taking it one step further if you are paying for traffic with Adwords or Bing Ads / Other it is important to tag each campaign allowing you to further understand what traffic is converting into true ROI helping you to find those low hanging fruit opportunities that give you a low CPA's making your boss or client very happy.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

William Rock
Amen to that. Revenue for show, profit to grow. ;-)
Peter Mead
Master

A veteran community member.

Love this Ross! What a wealth of knowledge packed into one video. People would do well to follow all these tips. Particularly your tips to help Prevent Overinflated Direct Traffic, which people often misinterpret as just typein traffic.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Peter Mead
Thanks Peter. It's a source of constant frustration for our team. Direct always magically going up in line with organic.
Newcomer

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Great tip about Supermetrics. Will have to check that out!
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Ben
Hands down the best analytics tool we use......if you have the SEMrush API license- even better.
Deepak Shukla
Guru

A bearer of digital marketing wisdom.

There's some really solid comments here Ross. Using UTM parameters across the board to add data to GA just makes sense and I don't do it enough. Building in the IP filter when company's have multiple people logging in is also something I only do for MAIN office

Thanks for this love it!
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Deepak Shukla
Thanks Deepak - appreciate you taking the time to comment. We're a bit mental on IP restrictions at Type A Towers :-D
Anna Corbett
Expert

Provides valuable insights and adds depth to the conversation.

Great tips Ross. Such simple solutions to a really soul-destroying problem. Your video induced a number of facepalm moments for me.

So what's your wizarding secret on retrospectively attributing direct traffic? :-)
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Anna Corbett
Thanks Anna. For retrospectively updating - I don't have a simple answer - just taking a % of traffic of new reattributed and applying to old to get your "best guess"
Paul Lovell
Master

A veteran community member.

Ross this is Great stuff.
I have always set the tracking up for GMB but completely forget about OG, Twitter card
Thanks for sharing
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Paul Lovell
Thanks goes to @hellemans for that one - he's got some real knowledge bombs
Pro

Asks great questions and provides brilliant answers.

About the GA Ross, you are absolutely correct. We should prevent the overinflated direct. We need to categorise the traffic driven from our IP addresses as Office or Work traffic so that we can easily track the exact amount of audience that is accessing our site. We visit our website on a daily basis, and if we make a separate category for our IP Addresses, then we can accurately gauge the real amount of traffic driven to our site (about both new and returning visitors). GA already has a lot of data to offer. We need to utilise and customise it appropriately for our business in order to grow.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Sahil Kakkar
Thanks Sahil. I like to get everyones home IP if they work from home alot to keep that out of the reporting too :-)
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Love the style Ross 😂
Something as vital as checking the accuracy of the data and gets overlooked so many times, even more so when faulty information is used to make big (and probably expensive) decisions.
Jose
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Jose Capelo
Thanks Jose. I'm forever amazed at the amount of GA accounts that are using straight up wrong data :-S
Newcomer

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I love this kind of content. Practical approach to big issues. Well done, Ross! Looking forward to the next one...
Ross Tavendale
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Amanda Gant
Thanks Amanda - appreciate the feedback.
Simon Cox
Pro

Asks great questions and provides brilliant answers.

Excellent set of yet more things I need to remember to do! I have always baulked at using UTM parameters on site but for off-site that makes a lot of sense! The Analytics was interesting as well and I may well dive into that on some sites to see if it pulls up anything of significance. Excellent video!
Ross Tavendale
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Simon Cox
Thanks Simon! Glad you enjoyed it
Ric Rodriguez
Enthusiast

Occasionally takes part in conversations.

Some great pieces of advice here, thanks Ross! The Google My Business point is a really important one, particularly when you're trying to measure the value of "Places" as a channel in it's own right (and it's so often overlooked). Cheers for sharing.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Ric Rodriguez
Such an important one. Often overlooked - glad you liked it.
Ben Fisher
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UTM Parameters with GMB are crucial, especially with GMB POsts, the data is just not accurate at all. So you really need to look at GA to get a feel for what is working and what is not.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Ben Fisher
agreed - thanks for commenting Ben :-)
David Iwanow
Enthusiast

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Great Stuff! really love the topic to kick of 2019 in the right frame of mind! Sure the data will never be perfect but if people are working to understand the limitations of data and what might be causing contamination (bad tagging) that's a great step forward for data first marketing!
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

David Iwanow
One of the hardest things in my day to day is working out if the data I'm working with is correct or not.
Arnout Hellemans
Helper

An experienced member who is always happy to help.

Great points Ross! Loved pretty much all of them. Unfortunately the official statement by Facebook is the og:url is treated as a canonical element to give the page the right number of likes, But still implementing it and i see a lot of otherwise non-referer (direct traffic), now ending up at og traffic. Oh and thanks for the shout out btw!
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Arnout Hellemans
You were the inspiration for this video. Love talking to you about this stuff.
Anton Shulke
SEMrush

SEMrush employee.

Arnout Hellemans
Ross mentioned you, Arnout in this video btw:)
Rachel Howe
Enthusiast

Occasionally takes part in conversations.

Great tips in here! I am currently using the GMB tracking and have started to do for clients. The Supermetrics and dark social hack was something new to me, so I will be checking that out. Definitely recommend the GA exclusions like IP, Paypal, and "ghost" traffic to improve reporting.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Rachel Howe
Thanks Rachel. Let me know if you see any improvements when you implement.
David
Enthusiast

Occasionally takes part in conversations.

This is an excellent tutorial on using Google Analytics better. On the basis that you cannot improve what you cannot measure, being able to clearly understand what is being measured is key to actually improving website traffic. We are in the 21st Century now. There is no excuse for not understanding the technology we use nor not being able to improve our knowledge of it. Good to see SEMRush is not resting on its laurels from last year and is launching into 2019 with even more quality content.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

David
Thanks David. My favourite line from Peter Drucker - "What get's measured, gets managed"
Newcomer

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Awesome - especially the opengraph / Twitter cards information - this is really actionable. Have shared with a number of digital marketers as 'direct' is one of the most mis-understood channel around - Good example of using live to track how referrers are reported in GA (I also use a bookmarklet hack - javascript:alert(document.referrer) to show in the browser if referrers are passing through redirects
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Gerry White
Direct is the bane of my life. Thats an awesome hack Gerry. Can you elaborate on it a bit more?
Jason Barnard
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

columnist
"In the name of the wee man." - Ross is super helpful, clear, concise, smart.... and has a lovely turn of phrase.

Accurately tracking your traffic is super important, and too often overlooked.
Taking time to tag incoming traffic, setup analytics is essential. Ross tells us all how

The tip for the payment gateway referrers was really helpful for my client :)
Rachel Howe
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Jason Barnard
"In the name of the wee man." - is that a UK thing? Never heard ;)
Simon Cox
Pro

Asks great questions and provides brilliant answers.

Rachel Howe
Yesh, very much Scottish.
Ross Tavendale
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SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Rachel Howe
Haha it's a Scottish thing.
Rachel Howe
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Ross Tavendale
Ah, ok...the more you know! :)
Ross Tavendale
columnist

SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Jason Barnard
Thanks Jason :-)
Julie Joyce
Helper

An experienced member who is always happy to help.

I love this! My direct traffic is clearly overinflated so good to know how to try and sort it out.
Ross Tavendale
columnist

SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.

Julie Joyce
Thanks Julie - glad you like it :-)

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