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Tara M. Clapper

Welcome to Podcast & Webinar Week on the SEMrush Blog

Tara M. Clapper
Welcome to Podcast & Webinar Week on the SEMrush Blog

Welcome to the SEMrush Blog's Podcast & Webinar week. This week, we'll take a look at some podcast and webinar success stories. You can also look forward to tips for starting your own podcast or webinar channel.

Many businesses and individuals have become pretty experienced content creators – when it comes to written blog posts. They know visuals are key to attracting and engaging an audience, and now audio and video components are becoming an expectation of many audiences. We'll answer questions like:

  • What mistakes can you avoid when creating your first podcast?
  • How forgiving is a webinar audience?
  • How do you select a topic?
  • How did some of the web's most popular podcasts get their start?
  • How can you improve measured metrics using podcasts and webinars?
  • What do you do with the recording of your webinar once it's done?
  • How do you promote your podcasts and webinars?

While you're waiting for this week's theme content to roll out, please check out The 6 Marketing Podcasts You Can't Live Without or register for one of our SEMrush webinars.

Do you have questions about this topic? Please post a comment and we'll be happy to point you in the right direction.


Tara M. Clapper is Technical Editor at SEMrush and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Connect with her on LinkedIn and Twitter and view her writing portfolio.

Tara M. Clapper is Content Development Specialist at Express Writers and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Tara is a prolific content creator and an accomplished editor, having written and edited thousands of blog posts, small business websites, and other inbound marketing content through the course of her career. Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn. She has over a decade of experience in digital publishing. Connect with her on Twitter @irishtara

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