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SEMrush Blog

What is Adwords Keyword Dynamic Insertion

SEMrush Blog
What is Adwords Keyword Dynamic Insertion

All You Need to Know About Adwords Dynamic Keywords Insertion!

If you are looking to insert dynamic keywords in your Adwords keyword insertion, doing it successfully will definitely help to divert traffic towards your website while getting it wrong could lead to quite a train wreck. To be safe, you will have to proceed with caution: The following are some tips to help you on your way with your dynamic keyword insertion.

Now that I have got you convinced that you need to practice caution while using new keywords as well as dynamic keyword insertion, let’s get on with it!

What is Dynamic Keyword Insertion?

Dynamic keyword insertion is a little-known function of the Google AdWords PPC service that automatically inserts the keywords used by a searcher into your sponsored ad text. The technique of using dynamic keyword insertion is popular amongst online marketers who use it to improve their displayed listings while simplifying their campaign management.

So, How do they Work?

It is also known as a DKI, and is a feature that is used in ads. In a nutshell, it allows us to replace text pieces with keywords that we have in the corresponding ad group.

On most major PPC Pay-Per-Click platforms, Dynamic Keyword Insertion is one of those “dirty little secrets” used by marketing agencies and has become the cornerstone of millions of Internet marketing eBooks written by self proclaimed ‘gurus’ of the Adwords keyword insertion. That being said, Dynamic Keyword Insertion needs to be fully understood before it can become marginally effective and when it is, it can increase your ads’ click through rate massively.

The Importance of Keyword Insertion:

Dynamic keyword insertion is important to a business’s ad campaign because it can be a valuable asset that can greatly increase the click through rate. On the other hand, it can also get you in trouble if not used properly and could also get you sued when used irresponsibly. Let's take a look at some of the pros associated with using Adwords keyword insertion.

More Specific Targeting:

The real beauty of dynamic keyword insertion lies in the fact that it actually enables you to create an ad that contains text which is more specific to what the searcher typed in. This means that people are much more likely to click on the headline that reflects what they were searching for more closely.

Bolded Text:

Google search bolds dynamic keyword insertions. This makes your ad stand out from the rest, and will consequently help pick up the click-through rate.

How do I use Dynamic Keyword Insertion then?

You can also use the following capitalization on a word to get different effects.

  • keyword - no capitalization
  • Keyword - First word is capitalized
  • KeyWord - Every Word is Capitalized
  • KEYword - EVERY letter in the first word is capitalized
  • KEYWord - Each Word is Capitalized
  • KEYWORD – every letter is capitalized

Dynamic Keyword Insertion FAQ's:

The following are some of the questions that I get when discussing dynamic keyword insertion.

What if My Dynamic Keywords are too Long?

Having a maximum limit of characters still apply, so if the dynamic keywords push your ad text over the line limit, the default text will be used instead. You might want to make your default text short enough to comply with maximum character limit.

Will Using Dynamic Keywords Effect my Quality Score?

Using a dynamic keyword insertion has no adverse effects on a quality score.

Is Using Dynamic Keyword Insertion the Best Solution?

If you have the time, it's better to write an individual advert for every new keyword or search phrase in your campaign. In practicality though, with a huge range of keywords and lack of management time, dynamic keyword insertion helps as it’s a quick way to make your adverts appear more relevant and achieve a higher click through rate.

Where can I use Dynamic Keyword Insertion?

An Adwords keyword insertion can be used anywhere in your adverts. For instance, it can be used in the title, description line one or two, display URL and in the destination URL.

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