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SEMrush Blog

What is Google Adsense and How to Make Money With It?

SEMrush Blog
What is Google Adsense and How to Make Money With It?

There are many ways to monetize your website traffic, and most of them are related to advertising third-party products or services to your website visitors. There are many advertising programs that can help you earn money nowadays, but the most popular is Google Adsense.

This advertising program was launched in the middle of 2003 by Google and is currently one of the most popular advertising programs on the Internet. It provides a good opportunity for webmasters and site owners to monetize their traffic. If you’ve asked yourself what is Adsense and how to make money with Adsense, the following article will give you some hints.

One of the advantages of Adsense is its huge number of publishers and advertisers. Google acts as an intermediary between them, so another good feature of Adsense is its high level of security and safety for both advertisers and publishers.

How does adsense work? The whole process is very simple and intuitive. You create an Adsense account, insert a small amount of code into your website pages –and that’s all. Google will display targeted ads on your page that’s relevant to the content of your website, your website visitors will start clicking those ads and you will be paid for it.

Google Adsense works on a cost-per-click and revenue sharing basis. It charges advertisers per ad click and publishers get roughly 68% of the click amount. Publishers’ commission heavily depends upon the competition in niche. In practice, the commission per click can range between $0.20 and $15. The majority of niches bring less than $1 per click to publishers.

So your main task will be to provide as many clicks to those ads as possible. But do not try to cheat Google and artificially increase the number of clicks. Do not encourage your website visitors to click ads and - of course - do not click your own ads yourself under any circumstances! Google has a very accurate and complicated system for preventing click fraud. Once it notices some suspicious activity on your website or has any doubts about the quality of your traffic and clicks – it will suspend your account.

The amount you earn doesn’t solely depend on the cost per click value in your niche. It also depends upon how ads match your audience interests, where the ads are located on the page, etc. So pay attention to the content of your website, its look-and-feel, and test different placements within a page to find most efficient option.

Your earnings also depend on the amount of targeted traffic to your website. Only a very small amount of your visitors will click those ads (1-2% in average). And most of the clicks will bring you less than $1 per click. Now, you can calculate yourself how much traffic you need to earn the amount you want. Therefore, if you want to make money with Adsense you should have big traffic volumes. This will require a lot of work and a lot of unique and quality content.

Before starting a project, you can check with Google AdWords Keyword Tool for the most promising niches in terms of traffic volume, competition and cost per click. But it is always reasonable to make a website on a topic you know a lot about. In this case, it will be much easier for you to generate a lot of quality content and this work can be pleasurable. Do not expect to make $1,000 per month with a 10-page website. It is recommended to create at least 20-30 pages of content before applying it in Adsense.

Briefly summarizing, you can make pretty good money with Google Adsense, but it is not a program where you can get rich quickly. You should love the topic you are writing about and know a lot about it. This will help you get a lot of traffic and monetize it as well with Adsense.

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