What Is Google Now?

Paul Baguley

May 26, 20152 min read
What Is Google Now

The ever-increasing use of smartphones means that mobile search should be a high priority for web marketers. Google thinks so too.

The Google mobile update rolled out on April 21, 2015, with the main goal of providing more mobile-friendly results to its users. According to Google, “Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Why Did Google Do This Update?

Google knows it is providing a service. Because of this, its results need to provide users with the best possible search results, including good quality content, a website that is viewable and a fast loading site time (page speed).

Other reasons for this? The way people are now searching with longer search queries. Also, smart phones are with people all day and night; people are in a greater need for information now.

In 2008, there were more mobiles with Internet than personal computers. By 2013, 60% of consumers viewed a website on their mobile phones before visiting a store.

Greater Need for Information

With people having a greater need for information quicker, this is where Google Now comes in to play, and helps give this information to the user before they think they need it.

Google Now is an intelligent personal assistant, which is available on Android, IOS and Google Chrome Web Browser. It was launched in July 2012, via Android 4.1 (“Jelly Bean”), and appeared on the Galaxy Nexus smartphone. Google Now recognizes repeated actions that a user performs on the device to display relevant information to the user.

The Way It Works

Google Now displays the information using cards that show you content for:

  • Traffic
  • News
  • Flights
  • Appointments
  • Weather
  • Sport
  • Birthdays
  • Movies
  • Currency
  • Bus Schedules, and much more

Google Now collects this data via the Google’s Knowledge Graph, which analyzes the meaning and connection of the user search queries.

Another part of Google Now is that it can integrate with Android Apps that you have installed on your device and display that information. In recent times, Google Now has partnered with another 70 apps so it can be the number one to place to provide the user with helpful notifications and more of a comprehensive understanding on the user’s life.

As Google is the major search engine for many countries, it is important to know how search is changing and how you can affect it.

The Google Hummingbird update launched around August 30, 2013. From that moment on, Google now understands what the user wants from search by looking at previous searches, and then gives them results that relate to these searches. It is similar to having a conversation with Google.

The Voice search capability is also part of Google Now. And now, Google understands the user better than it did years ago by using conversational search and semantic search. With these two factors, it places greater emphasis on page content, making search results more relevant and better for the user in answering search queries. While searching, Google remembers your previous question so a person’s search could look like this:

User — Who is the President of United States of America? Google — Barack Obama User — Who is he married to? Google — Michelle Obama is the wife of Barack Obama

SEO for Google Now

Tomorrow, I will be doing a webinar with Semrush. I will show you SEO tips on moving your SEO strategy toward Google Now. Sign up today!

Author Photo
Paul BaguleyPaul Baguely is the Marketing Director at ISD Marketing. He works in SEO, brand management and social media, helping businesses with digital marketing in Nottingham and the UK.
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