Figuring out the keywords you have to use in your online marketing campaign, regardless of the method you use, is a tricky task. Not only do you have to make sure the keywords are relevant to the theme of your website but also that the competition for them is low so you don’t have to try too hard to acquire them. These are basically the things most webmasters are familiar with. What they don’t know is that they need to keep updating the list of keywords they are using. This is because keywords tend to become stagnant over time particularly if the list hasn’t been updated for a while. It is not as if you can make a list and then forget about it for good.
This is where a keyword discovery tool can come in extremely handy. The discovery tool practically does the work for you and all you need to do is sit back and watch. As the name clearly shows, it is a tool for discovering keywords. Whether you are seeking to launch a new campaign or add keywords to an existing list, the tool will prove to be useful for you. This is why you need to seriously consider using one for your campaign. SEMrush is one of the best keyword discovery tools you will find as it not only helps you find high value and relevant keywords but also organize them in a way that makes it easier for you to use them.
Rather than trumpeting any single keyword discovery tool, it makes more sense to go over some of the factors that help determine the quality of a tool. This way, you will be able to assess the ones you find online and then decide which you want to use. So, without further ado, here are some of the key features that a tool for keywords discovery should have in order to be worthy of your selection.
Relevant Data Sources
There are some tools out there that provide you an unfiltered list of keywords for your campaign. After that, you have to work on your own to determine which of the keywords are not worthy of inclusion in your campaign. This is why you need to select a tool that uses relevant data sources. The keywords suggested by such a tool would be relevant and you won’t have to think too much about adding them to your campaign. After all, there is more to keyword discovery than simply copying and pasting keywords to a spreadsheet.
Unique Data Sources
Along with being relevant, the data sources used by the tool have to be unique as well. Of course, it is next to impossible to avoid source overlap between the tools but still you should make the effort to find a tool that uses data sources generally not used by similar tools. What this does for you is to help create a list of keywords that your competitors don’t know about. If you are using the same keywords as your competitors, you won’t be able to gain an edge on them. You need a keyword tool that helps you find keywords that are unique.
As mentioned above, SEMrush is a keyword discovery tool that not only helps you find keywords but also organize them in a format that makes it easier for you to use them. This is something extremely crucial. What’s the use of using a tool when you are the one who has to manually set up a spreadsheet and then import the keywords into it? It only adds to the effort you have to put in, which is something not quite necessary. So, find a tool that helps you organize and arrange the keywords as well.
One of the most overlooked parts of an online keyword campaign is negative keywords. Negative keywords are basically the ones which you don’t want search engines to associate with your campaign. This is something as important as deciding which keywords you do want to be added to your campaign. If a tool for keywords discovery does not have features for negative keywords, you won’t be able to benefit from it at all. The bottom-line is that the tool you use should allow you to add negative keywords to your list.
This is something quite important but not much attention is paid to it by marketers and webmasters. Synchronization will enable you to align the list of keywords you have created to your website or landing page. Otherwise, you would have to do it manually. Keyword discovery will definitely boost your knowledge of SEO and the keywords you should be using but it becomes difficult to apply if you have to do it manually. So, find a tool that lets you avoid this chore.
These are the criteria you can use for selecting a keyword discovery tool. Keep them in mind and you will be able to select the right one for your campaign.