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SEMrush Blog

Which Keyword Search Tool Should You Opt For?

SEMrush Blog
Which Keyword Search Tool Should You Opt For?

Search-Friendly Tactics of the Machiavellian SEO!

In the beginning, there was the ‘word’ (typed in a search box), that always got you what you were looking for (in a search engine). It didn’t matter whether it was a product, service, how to make pancakes? Or build a battleship! (Ok, maybe I went a bit too far there). The point is - the importance of keywords cannot be overstated, especially in the SEO marketing field. The good news is - search engine keyword tools have made the SEO’s job a lot easier.

Do I Know You?

This is what a Google’s web crawling bot asks a website before adding it to the Google index (which on average happens once every few seconds). So, how do you know which keyword is really worth targeting? By doing the appropriate research on suitable keywords and keeping an eye on the competition by using a SEO keyword research tool.

How to Do Your Research?

Word tracker, SEObook and SEMrush Pro are great tools when it comes to a SEO keyword research tool, they can also be used for tracking down the best keyword options that can be used by SEO’s to make a site more scalable.

Keywords and long tail keywords are highly relevant, when it comes to getting a better chance in the page rankings. They often convert well too, which means more visibility for your website. Pst! You can also steal your competitor’s keywords by crawling the competition’s website.

Long tail keywords can be highly relevant, give you a much better chance of ranking well, and often convert well too. That means more visibility for your business. For the sneaky SEO’s tools like Wordtracker helps them piggy-back on their successes. Apart from removing the grind that goes into keyword research, these sites also have keyword maps that help SEO’s creating spreadsheets without overloading them with useless information or irrelevant and inappropriate keywords.

Analyzing the ‘Long Tail’ of Keyword Demand:

It's fantastic to deal with keywords that have more than five thousand hits a day, or even five hundred searches a day will do, but in reality, these "popular" search terms actually make up less than thirty percent of the searches performed on the web. The remaining seventy percent comes from "long tail" searches. The long tail keyword contains hundreds of millions of unique searches that might be conducted a few times any given day, but, when they are added together, they comprise the majority of information that the world demands through search engines daily.

Long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for "smart phones" is probably browsing, and not ready to buy yet. While on the other hand, someone searching for "Texas price HTC One" practically has their wallet out!

Meta Keywords: To Use or Not to Use

Whatever you do, do not use the meta keywords tag, capisce! Many people still think that this is a quick fix for SEO. It's not! Google no longer uses it, and Yahoo is perhaps the only search engine that still does, but places very little weight on it. By placing this tag on a web page, the primary beneficiary will be your competition. How so, you ask? The meta keywords tag gives your competitors a nicely formatted list of all your important keywords. Don't believe me? Try the free keyword research tool and find out for yourself.

Back in the day, search engines used to rely heavily on the meta keywords tag to guess which keywords were relevant on a particular web page. Now search engines are sophisticated enough to examine the actual keywords in the body of a web page itself, further reducing the value that was initially placed on the meta keywords tag. Take my advice and do not use the meta keywords tag. Instead, make sure the title of your web page has your important keywords in it and that those keywords are repeated in the body of the web page as well. If you are dying to use something with the letter Meta in it, might as well create a meta description tag instead.

Hail Google!

When it comes to keyword search tools, it all boils down to one thing, Google is king! The quicker you acknowledge that, the better for you. Google Adwords and Google Insights for Search provides the edge for all those who want to divert valuable traffic to their website. That’s because the Google Adwords program is built on keywords. This means it can enable you to better understand how to select the best keywords possible, thus making it an unparalleled search based keyword tool.

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