Features Prices
News 0
Latest News See All

Temporarily unavailable. Please come back later.

See All
Webinars 0
Upcoming Webinars See All
Upcoming Webinars

Sorry, we could not find any upcoming webinars.

See recorded webinars
Blog 0
Recent Posts See All

Temporarily unavailable. Please come back later.

See All
Alison Napolitano

Women Helping Women: BlogHer Conference Recap

Alison Napolitano
Women Helping Women: BlogHer Conference Recap

This past week I had the great privilege of attending the BlogHer Conference in NYC. I attended the event — hosted by BlogHer and She Knows Media — with members of the MBA@UNC team.

#BlogHer15 is the largest blogging conference for female content creators. It highlighted the power of women in business, and fueled creativity by presenting stories, lessons learned and tips and advice from great minds in the industry.

The informative sessions covered topics like gaming, coding, SEO and data, the art of partnerships, and how to "perfect your pitch." My personal favorites were “The Pitch,” “Brands on Bloggers,” and a few success stories from women in business.

The Pitch

A new part of the conference was introduced this year: The Pitch. Six contestants were selected to pitch their company concept in front of a panel of judges.

All candidates received live feedback in front of the audience. The panel then voted along with the audience to choose the 2015 Pitch Winner, who received, among other prizes, $100,000 in marketing support from the conference host.

The pitchers included:

Each pitch clearly impacted the audience as attendees took to social media to express their positive feedback:

This year’s winner was Majora Carter: "I am a female entrepreneur and I am not afraid to cry. But I am upset that I'm ruining my makeup." - @majoracarter #BlogHer15 — SheKnows (@SheKnows) July 18, 2015

You As A Brand: Brands on Bloggers

The session on brand and blogger partnerships was also fascinating. The focus of the conversation was around the experiences of well-known brands and the four panelists who represent them:

When asked what advice she would give to bloggers, Mary Beth said that all brands are currently working with bloggers, and to focus on developing the relationship for the long-term — how bloggers approach brands does matters. “Great content is crucial, but so is writing, grammar and great photography,” she said.

Sheila Dowd related the brand/blog relationship to a dating relationship. She advised bloggers to know what they want first, then invest time in getting to know the brand. This way, bloggers can assess whether or not their objectives and the brand objectives align.

Angela Chambliss suggested you “do your homework,” and help the brand do theirs. Know how you can affect the brand’s bottom line, she said.

Key Takeaways

As much as these sessions were valuable, the real takeaway for me was less about skills and learning from the experts, and more about hearing real stories from women who have lived amazing lives and continue to push the status quo everyday. Women like Soledad O'Brien, the CEO of Starfish Foundation, who devotes her time to helping female scholars to and through college by assisting with finances and providing mentorship opportunities.

Teneshia Jackson Warner shared her story of leaving a successful corporate job at IBM to pursue her passions as a writer, speaker and CEO of her own successful marketing firm. She talked about her “defining moment,” which was when she realized she was at a crossroads and needed to, as she put it, “STRETCH” herself. Teneshia defined STRETCH as “the distance between your comfort zone and your dream.” Her advice for women:  

S - Seek your truth

T - Test and learn

R - Run toward your dreams

E - Expand your thinking

T - Take risk

C - Commit to your success

H - Help people

Ava DuVernay shared her story of personal growth and plans for the future. When giving advice to the crowd, Ava encouraged attendees to “ask for what you want.”

Women helping women was a theme that kept coming up, and one that I think sums up the conference very well. Women came from all over the globe, sharing much more than a common skill set or love of the industry — there was authenticity, passion, conviction, enthusiasm and a lot of heart. The conference demonstrated the power of women and the effect they have on business. When women take on leadership roles, the impact is great.

Alison Napolitano is the Inbound Marketing Manager at 2U and serves as the community manager for MBA@UNC, UNC Kenan-Flagler’s online MBA degree. Alison has a background in digital marketing and account management. As a former college athlete, Napolitano is goal-driven, and has a passion for helping people and brands succeed online. Her other interests include content marketing, any form of athletics and family.

Have a Suggestion?