International marketing agency removes toxic backlinks and restores domain authority of a leading slot games news site
About Catena Media:
Catena Media specializes in lead generation within the iGaming and Financial sectors. Founded in 2012, the company operates from offices in Malta (HQ), UK, Serbia, Japan, Sweden, USA, and Australia. Catena Media’s ever-growing product portfolio has over 5 million monthly visits spread across their sites.
Business Challenge: clean backlink profile and effective link building
Solution: SEMrush Backlink Audit and On-Page SEO Checker for link building
- — Site Audit;
- — Gap Analysis;
- — Competitor Research;
- — Backlink Audit.
The most critical aspect of the strategy was improving the overall backlink profile and making sure they eliminate the effects of the negative SEO attacks. Catena Media uses the SEMrush Backlink Audit tool to help spot any potentially toxic links to clients’ sites. The agency makes sure they keep up to date with disavowing across projects when needed.
In the Backlink Audit dashboard, the Catena team checks all the referring domains and anchor texts that are pointing back to a client’s domain, their values, type, and if a certain website is toxic for the client’s brand.
Results
- 83% organic traffic growth in four months
- Thanks to the optimization done on-page and to the links gained through this period, JohnSlots has seen a very positive upturn, which was partially aided by the latest Google Algorithm Update released in May 2020. In fact, their organic sessions have increased by 83.63% compared to the first quarter of 2020.
The Catena team credits these positive results to the thorough market and competitor analysis in terms of backlinks and trends detected using SEMrush, as well as keeping a vigilant eye on any toxic links and proactively disavowing them. This alongside the team’s hard work has really paid off for their product on the SERPs!
- Improved toxic link score
- Catena Media uses SEMrush to stay on top of their brands’ backlink profiles with the Backlink Audit tool and integrated emailing system.
- “We find it incredibly useful since we have a variety of products across multiple markets. It can be easy to overlook a toxic link within a large portfolio - thanks to SEMrush’s functionality, nothing slips through the net,” says Cosmin. “We find ourselves in quite a competitive niche, negative SEO attacks are rather commonplace, so we are constantly and proactively analyzing our links and can immediately remove those toxic connections to our sites.”
- High domain authority
- Catena Media was able to re-establish the authority of JohnSlots, making it one of the top players in the slot game market and a trusted source for its users.
- “We are very proud of the work our team has managed to achieve, with the help of SEMrush. With high value and intent keywords such as ‘comparing slots’ and ‘casinos online’, it seems that JohnSlots continues to be an authoritative source for our user base,” concludes Cosmin.