"SEMrush suite, specifically the SEO Toolkit, helped us automate some tasks, accelerate the analytics process, and analyze and monitor the competition effectively."
About Hedgehog Digital:
Founded in 2009 in England, Hedgehog Digital is a Digital Marketing agency specializing in SEO, operating in the UK, Europe and Brazil. Hedgehog's mission is to assist companies in reaching their business goals with search engine optimization (SEO) strategies. In other words, evangelize and equalize the knowledge of SEO in Brazil and in the world. According to Felipe Bazon, CSO of Hedgehog, SEO is an integral part of global marketing strategies and should be incorporated into the marketing budget. "It's still very common, especially in Brazil, that SEO money comes from the IT team," comments Bazon, as he is popularly known on the national scene.
Although Hedgehog is a new face in the Brazilian market, it already has some important clients among the big players, like Pampili - a company with activities in the market of shoes, clothes and accessories for girls.
Pampili came to Hedgehog with the challenge of improving its organic search visibility for generic (non-branded) terms and getting more revenue from organic search users.
The first step was to conduct a full site audit including market and competitor research. Based on the result of the audit, the strategic and tactical planning of the project was elaborated.
Strategies and tactics in detail:
Technical audit focused on Google quality guidelines
Keyword research and selection of the most relevant terms
Optimization of page and product categories according to the best SEO practices
Optimization of internal link structure
Linkbuilding in niche blog and news portals
Throughout the whole process, SEMrush tools like SEO toolkit, Domain Analytics, Keyword Magic Tool and On Page SEO Checker, Brand Monitoring and Content Marketing Toolkit were a great help.
"The SEMrush suite, specifically the SEO Toolkit, helped us automate some tasks, accelerate the analytics process, and analyze and monitor the competition effectively."
In the first 12 months of work the results were surprising:
- Over 300% visibility growth in generic keywords like: "сhildren's boots", "children's boots for girls", "children's sneakers", "children's sneakers for girls" and many others.
- Organic search traffic grew 77% year-over-year.
- The volume of transactions from organic search users showed a 138% increase in comparison to the previous year.
- The organic traffic conversion rate also showed a double-digit increase, 22% year-over-year.