“We just put up the Traffic Jet campaign, set the approximate parameters, and started getting traffic – that’s it, we didn’t have to touch it. It’s a very good compliment to any sort of normal paid marketing efforts.”
About Stacked Marketer:
Stacked Marketer provides the latest digital marketing news, trends, tech and actionable advice for the modern marketer. The company sends a free carefully curated newsletter every weekday that brings marketers the latest news on Facebook, Google, natives, SEO, email marketing, TikTok, Snap and other emerging platforms.
Business Challenge: launching ad campaigns with minimal effort
Created in 2018, Stacked Marketer has been actively growing their subscribers list. Their usual acquisition channels are mostly focused on word of mouth and referral programs. While the company does buy some ads here and there, their advertising platform variety is quite limited.
Furthermore, campaign creation and customization require a great deal of time and effort from the small team.
“It’s only me on the marketing side of things. And since I wear more than just the marketing hat, automation would be very helpful,” says Emanuel Cinca, Founder of Stacked Marketer. “The creative process is not the most predictable, I always have to put myself in the right frame of mind and turn off any distractions to be able to get ideas.”
Solution: automated ad campaigns with Traffic Jet
When Emanuel heard about Traffic Jet
, he decided to give it a try. The
AI-powered tool is designed to do media buying for a business with close to no effort, placing ads on hundreds of premium platforms
like Google Search & Display, Microsoft Advertising, Facebook, Amazon, Instagram, Quora, Reddit, and others.
When it came to budgeting, Stacked Marketer chose the auto-cost with conversions as the objective to make things easy.
“There is a list of average CPCs depending on the industry, those are usually focused on your typical PPC niches like insurance, credit cards, etc. Our business doesn’t fit in those categories, so it’s hard to decide on a CPC based on it. Because there is the auto-cost option with the conversions objective, in our case per lead, we can integrate Google Analytics so Traffic Jet can track leads. When that lead is generated, we can see the cost so we don’t need to know what the CPC would be,” explains Emanuel.
He started slowly by testing with $100 a week to see the cost per lead and take it from there.
For his first campaign, Emanuel targeted the US market and wanted to see how it performed compared to his regular Facebook ad campaigns. He chose all devices since people can be on any device when signing up for a newsletter. A more complex form could have suggested a split between mobile and desktop because of the screen size but it wasn’t necessary for simple email submission.
When it came to creating visuals for the campaign, Emanuel let Traffic Jet do all the work. The tool extracted all the needed information (images, text, metadata, keywords, competitors, etc.) from the entered URL. The engine automatically generated thousands of different ad copy combinations.
There was an option of uploading your own creatives, but Stacked Marketer was hoping to get some complimentary traffic without too much effort. Emanuel admits that the visuals creation process takes up most of the effort in his campaign-building process, so the ability to delegate it is a huge relief.
The time-saving aspect was huge: Emanuel recalls spending 10-15 minutes setting up the campaign since getting alpha access to Traffic Jet, which includes exchanging a couple of emails with the SEMrush team about payment options.
“We just put up the campaign, set the approximate parameters, and started getting traffic – that’s it, we didn’t have to touch it,” recalls Emanuel. “It’s a very good compliment to any sort of normal paid marketing efforts.”
The campaign approval took 24 hours. After setting it up, Emanuel started seeing moderate but nicely converting traffic – the conversion rate was over 20% on the visitors. “It’s not huge but not bad either. Facebook conversion rate is usually a bit under 50%. It’s not a huge influx in traffic, but it’s good quality traffic,” says Emanuel.
- Customer acquisition at a profitable rate
- As a result, Stacked Marketer received 15 conversions evenly spread throughout the week, making the CPR $6.67. The average cost of the short Traffic Jet campaign was 20% higher than in their own Facebook ads campaign but still fit into their profitable rate (revenue per subscriber). The company was happy with the result, seeing how effortlessly it was achieved. “We consider Traffic Jet a good add-on to our usual channels that require more time,” says Emanuel.
- High-quality traffic
- “We try to keep our list as active as possible, so if we have new subscribers that don’t open their initial emails, we delete them. The quality of Traffic Jet leads was above average – they were engaged conversions, which really matters to us,” explains Emanuel. “With Facebook, about half of the conversions we get are essentially inactive.”
- Effortless campaign setup
- Stacked Marketer gained access to hundreds of premium advertising channels in minutes, avoiding the struggles of the different format ad copy creation.
- Campaign benchmarking
- “A benefit of the tool is the ability to benchmark your own campaigns. If Traffic Jet can give you a certain CPR and your own media buying isn’t doing that, there’s something wrong with it,” concludes Emanuel.