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What can user behavior tell us about this year’s anticipated IPOs?

There has been much excitement around the US IPO market recently, with high profile offerings all around. Forbes reported back in March that IPOs from the likes of Uber, Airbnb, Pinterest, and Lyft could create a $230 billion windfall and 6,000 new millionaires in 2019. However, economists are predicting a recession by 2020 and some suggest that the anticipated companies are rushing to get their offerings in before this.

Google search terms might not be an absolute rock-solid guide to the stock market but, frankly, with the world in the state it’s in at the moment, what is? In a time where the search engine is usually the first to find out anything (usually far in front of our parents, spouses and bosses, if not Twitter), it could well be a reasonable overview of what investors are after or an indication of what’s occurring in the rumor mill.

SEMrush has taken a good look at the search term volumes for some of the key candidates for public offering this year:Along with collecting data on Google searches, SEMrush has analyzed traffic value, brand mentions in media, and sentiment analysis on Twitter.

In the full study, you can find explicit information about the performance of the companies going public in 2019 and experts’ comments.

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