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Christmas Trends 2018

With Christmas being just round the corner, SEMrush has carried out a study that sheds light on Christmas trends. The study explores most popular gifts, most searched Christmas swag and items and many other things.

Key takeaways: 

  • Stockings is the most popular Christmas clothes item, while Christmas tree is most searched Christmas swag;

  • Christmas, surprisingly, is the least popular of all major holidays in the US;

  • San Jose  is the most searched Christmas traveling destination;

  • Macy’s tops the list of most popular Christmas brands;

  • People look for Christmas gifts for children, mothers and boyfriends more often than for other close ones.


Most Searched Christmas Items

Stockings turned out to be the most popular Christmas item, followed closely by sweaters with pajamas ranking third. 

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