Competitive Research Toolkit

Find out where your rivals concentrate most of their marketing efforts

Discover their websites’ traffic, audiences and leadgen sources

Analyse their regional presence

Learn total market traffic trends and competitors’ shares

Reveal top players in any market

Benchmark companies’ growth dynamics and performance of digital marketing channels

Get to know in-market audience interests and demographics

Find leads and prospects for your business

Learn about your competitors’ most successful SEO practices

See the domains you are competing with for the top positions in Google

Break down their keyword strategies

Identify competitors’ target keywords you’ve overlooked

Uncover keyword opportunities to boost your ROI

Find keywords for your SEO, AdWords and PLA campaigns

Conduct in-depth analysis of your competitors' backlinks

Explore their referring domains, IPs, and TLD distribution

Uncover link-building opportunities by watching your rivals’ lost links

Find and evaluate the websites linking to your competitors but not to you

Compare your backlink profile against your rivals’

Get a list of domains to target in your link-building campaigns

Discover your main paid search competitors

See the keywords they are bidding on

Study the composition of their ad texts

Analyze the texts and banners your competitors are using

Discover the most influential publishers in your niche

Get ideas for your ad campaigns on desktop and mobile

Uncover your biggest competitors in Google Shopping

Learn how they advertise and price their products

Find the keywords that make their products appear in Google Shopping results

Keep an eye on your competitors’ online reputation using smart mentions tracking

Evaluate the efficiency of your/your rivals’ PR campaigns

Check the authority of their referring domains

Detect the most searched and shared topics and questions in one click

Specify your competitors’ domains to see the subjects that are already covered

Reveal user intent by analyzing related searches

Track the performance of your/your competitors’ articles across the main social networks

Watch the rankings and backlinks of your and your competitors’ articles

Monitor the performance of your rivals’ external articles by day or month

Monitor your competitors’ social media activities

See what audiences’ interests your rivals try to trigger and how

Examine competitors’ top performing content to enhance your own strategy