Competitive Research Toolkit
Smart data to analyze competition and inform your decisions
Traffic Analytics
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Find out where your rivals concentrate most of their marketing efforts
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Discover their websites’ traffic, audiences and leadgen sources
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Analyse their regional presence
Market Explorer
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Learn total market traffic trends and competitors’ shares
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Reveal top players in any market
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Benchmark companies’ growth dynamics and performance of digital marketing channels
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Get to know in-market audience interests and demographics
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Find leads and prospects for your business
Organic Research
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Learn about your competitors’ most successful SEO practices
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See the domains you are competing with for the top positions in Google
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Break down their keyword strategies
Keyword Gap
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Identify competitors’ target keywords you’ve overlooked
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Uncover keyword opportunities to boost your ROI
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Find keywords for your SEO, AdWords and PLA campaigns
Backlink Analytics
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Conduct in-depth analysis of your competitors' backlinks
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Explore their referring domains, IPs, and TLD distribution
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Uncover link-building opportunities by watching your rivals’ lost links
Backlink Gap
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Find and evaluate the websites linking to your competitors but not to you
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Compare your backlink profile against your rivals’
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Get a list of domains to target in your link-building campaigns
Advertising Research
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Discover your main paid search competitors
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See the keywords they are bidding on
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Study the composition of their ad texts
Display Advertising
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Analyze the texts and banners your competitors are using
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Discover the most influential publishers in your niche
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Get ideas for your ad campaigns on desktop and mobile
PLA Research
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Uncover your biggest competitors in Google Shopping
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Learn how they advertise and price their products
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Find the keywords that make their products appear in Google Shopping results
Brand Monitoring
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Keep an eye on your competitors’ online reputation using smart mentions tracking
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Evaluate the efficiency of your/your rivals’ PR campaigns
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Check the authority of their referring domains
Topic Research
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Detect the most searched and shared topics and questions in one click
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Specify your competitors’ domains to see the subjects that are already covered
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Reveal user intent by analyzing related searches
Post Tracking
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Track the performance of your/your competitors’ articles across the main social networks
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Watch the rankings and backlinks of your and your competitors’ articles
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Monitor the performance of your rivals’ external articles by day or month
Social Media Tracker
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Monitor your competitors’ social media activities
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See what audiences’ interests your rivals try to trigger and how
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Examine competitors’ top performing content to enhance your own strategy
