Over the past few years, special features have occupied the Google SERPs. While they are difficult to acquire, they grant an unprecedented visibility to a website. For many sites, a Featured Snippet is a top result they are aiming for, but for local companies, it is all about the Local Pack. Together with Tim Capper, a local SEO pro from the UK and the founder of Online Ownership, we created a guide for local SEO specialists that describes every step of getting into the Local Pack.
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