Content marketing is a complex process that involves researching, planning, creating, distributing, and analyzing. Those who work in this field have to solve various complicated challenges during each of these stages. In an effort to shed some light on the current state of content workflow, we conducted research in partnership with the Content Marketing Institute. The insights gleaned from the study allowed us to highlight the main bottlenecks for content marketers across different stages of content lifecycle and gain a better understanding of what solution might help them to overcome those challenges.
You can discover all the findings of our research in this white paper, which will give you answers to some of the key questions related to the content lifecycle. We will share our experience and ideas to overcome the cross-functional challenges content practitioners face on a daily basis. Use the information provided in the research to streamline your content processes and get more value from your efforts.