Participating in a Twitter chat is a good way to increase the reach and visibility of your brand – and your own personal influence. It helps you make new connections and increase your authority in your industry, plus it’s a great opportunity to share knowledge and build a loyal community. SEMrush started hosting Twitter chats in October of 2014. Hundreds of people have logged on each week to share their knowledge, and nearly a thousand tweets using #semrushchat have already been posted. Some of our chats have had a couple hundred tweeters, and have had an estimated reach of more than a million people.