Why do I see "SERP not found" in Keyword Overview?
If metrics for a keyword can be found in the Keyword Overview report, but not the SERP, most likely this is because a keyword is included in our Keyword database, but not in our Domain Analytics database. SERP analysis is available only for those keywords that are in our Domain Analytics database, and in general our Keyword database is bigger than our Domain Analytics database.
The other reason for this could be that a keyword is merged with other keywords. In order to follow Google trends, our tool "collapses" similar keywords into one (usually the most generic and in singular form). All metrics for merged keywords are the same, but SERP only appears for the main keyword.
In both cases there is a workaround solution: you can get the SERP data (SERP features and top 10 ranking URLs) by adding these keywords to a Keyword Manager list:
and then updating metrics from inside the tool: