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Configuring Social Media Analytics

The following social media channels can be connected to Social Media Analytics:

  • Facebook: Business Pages 
  • Instagram: Business Accounts
  • LinkedIn: Business Pages

Social Media Analytics shares limits with Social Media Poster. The number of profiles you can connect across all your projects in both Social Media Analytics and Social Media Poster depends on your Semrush subscription plan.

You can connect up to:  

  • Free - 10 profiles 
  • Pro - 10 profiles 
  • Guru - 30 profiles 
  • Business - 50 profiles

Connect Your Social Media Profiles

If you connect social media accounts to Social Media Poster, they will be automatically connected to the Social Media Analytics tool. Regardless of which tool you start the setup with, both Social Media Poster and Social Media Analytics will be available to you.

In Social Media Analytics, start with connecting a profile by choosing a social media channel and clicking on the ‘Connect’ button.

social media analytics connect

Once you click on the channel to connect, you will be brought to a configuration wizard. 

If it’s the first time you connect your social media profile to Semrush or you revoked access to the Social Media Toolkit before, you will need to authorize Semrush to access your account.

If you’re logged into a social media profile and using Semrush in the same browser, the tool will prompt you to continue with your credentials and authorize Semrush right away. Otherwise, you’ll have to log into the social media platform first and authorize Semrush to access your account after that.

*It’s important to note that Semrush does not take any personal information from your social media profiles*

The way we collect data in this tool is by performing a number of API calls to the social media platforms. In order to perform these calls, we need to have a connected account on those platforms. You can revoke this access at any time.

Facebook

Log into your Facebook account and authorize Semrush to access it. You will skip the access request step if you’ve connected your Facebook account to the Social Media Toolkit before.

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Then select the Business pages you want to connect to Social Media Analytics. Here you will see the pages for which the connected account has admin permission to manage.

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You can revoke access for the Semrush SMM Toolkit to your Facebook account in the settings here

Instagram

In order to connect to your Instagram Business page you must first log into your Facebook account. Your Instagram Business account must be connected to a Facebook Page associated with your business. For more information, please check out this article.

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You will be asked to continue with your credentials if you’re already logged in or to log into your Facebook account from the wizard. Authorize Semrush to access your account. You will skip the access request step if you’ve connected your Instagram account to the Social Media Toolkit before.

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After that you can select the business profiles to manage. 

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You can revoke access for the Semrush SMM Toolkit to your Instagram account through the Facebook settings here

LinkedIn

Log into your LinkedIn account and authorize Semrush to access it. You will skip the access request step if you’ve connected your LinkedIn account to the Social Media Toolkit before.

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After that you can select profiles to connect to Social Media Analytics.

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You can revoke access for the Semrush SMM Toolkit to your LinkedIn account in the settings here

Settings

The Social Media Analytics tool shares profile settings with Social Media Poster.

If you need to remove a social media account from Social Media Analytics, click on the settings button in the upper right corner and you will be redirected to Social Media Poster where you can disconnect an account you no longer need. However, this way you will remove the account from Social Media Poster, too. Read more about it in the article How to Disconnect your Social Media Accounts from Semrush.

social media analytics settings

Feel free to contact our Support team should you have any questions. We are happy to help!

Manual
  • Configuring Social Media Analytics
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